{"id":11414,"date":"2004-01-12T03:55:00","date_gmt":"2004-01-12T03:55:00","guid":{"rendered":"http:\/\/startups.co.uk\/?p=11414"},"modified":"2021-10-29T17:59:11","modified_gmt":"2021-10-29T16:59:11","slug":"how-to-start-a-bookshop","status":"publish","type":"post","link":"https:\/\/startups.co.uk\/guides\/how-to-start-a-bookshop\/","title":{"rendered":"How to start a bookshop"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Perhaps because lots of people suddenly had more time to read, the UK bookshop sector was pretty resilient in the face of COVID-19 &ndash; with industry figures showing that <strong>the number of independent bookshops actually increased in 2020<\/strong>.<\/p>\n<p>Now, with the economy recovering and physical shops open once more, it&rsquo;s a great time for anyone to pursue their dream of opening an independent bookshop.<\/p>\n<p>With the UK&rsquo;s love of physical books showing no sign of disappearing anytime soon, and the UK&rsquo;s fondness for shopping locally having only increased during lockdown, there are real opportunities for independent bookshops to thrive. If you operate in a specific niche, you can even start from home, selling online by setting up an ecommerce store.<\/p>\n<p>Obviously, to be successful, you&rsquo;ll need more than just a passion for books. You&rsquo;ll need to identify your target market, work out what your customers are looking for, and get your head around all the regulations involved in running your own business.[\/vc_column_text]\n <\/p><div class=\"highlight-box\">\n <div class=\"highlight-box-decor\">\n <svg class=\"brush-stroke-svg brush-stroke-big\" preserveaspectratio=\"none\" viewbox=\"0 0 116 6\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n <g stroke=\"none\" stroke-width=\"1\" fill=\"#8224e3\">\n <path d=\"M94.0845406,5.55784045 C93.4629887,5.58758734 92.7723755,5.58758734 92.2198849,5.64708111 C92.0127009,5.66195455 91.7824965,5.67682799 91.5062512,5.66195455 C89.5955547,5.58758734 87.6618377,5.5727139 85.7511411,5.67682799 C85.5669776,5.69170144 85.2446914,5.67682799 84.9914666,5.67682799 C82.8275451,5.66195455 80.6866442,5.63220767 78.4997023,5.67682799 C76.0825561,5.72144832 73.5963485,5.64708111 71.271284,5.73632176 C69.3605874,5.81068898 67.5649931,5.76606865 65.7003374,5.76606865 C62.4084144,5.76606865 59.0934709,5.79581553 55.7785275,5.79581553 C55.6864457,5.79581553 55.5483231,5.79581553 55.4792618,5.79581553 C53.3153403,5.94454996 51.2895416,5.88505619 49.2637428,5.78094209 C48.7572931,5.75119521 48.7112522,5.81068898 48.4810478,5.84043586 C47.6753324,5.94454996 45.7416154,5.9594234 44.8668387,5.87018275 C44.1992459,5.79581553 43.5086327,5.79581553 42.8640603,5.87018275 C42.3115698,5.92967652 41.8972018,5.94454996 41.2986704,5.88505619 C40.9994046,5.8553093 40.5389958,5.8553093 40.1476483,5.88505619 C38.5362175,5.98917029 36.993848,6.03379061 35.4054376,5.88505619 C34.8299266,5.84043586 34.1393134,5.8553093 33.5407819,5.89992963 C32.8271482,5.94454996 32.1825759,5.92967652 31.3998809,5.91480307 C29.9726136,5.89992963 28.4993054,5.94454996 27.1641199,5.8553093 C27.0490177,5.84043586 26.7267315,5.88505619 26.4735066,5.88505619 C25.8289343,5.89992963 25.1383211,5.94454996 24.5167692,5.94454996 C20.3040286,5.91480307 16.0452471,6.03379061 11.8325064,5.94454996 C10.0599325,5.89992963 8.12621552,5.92967652 6.30760071,5.91480307 C4.2587815,5.88505619 2.57828934,5.78094209 1.54236952,5.58758734 C1.17404247,5.52809357 0.598531455,5.52809357 0,5.51322013 C0.920817623,5.39423259 2.09486009,5.37935914 3.26890256,5.34961226 C3.56816829,5.34961226 3.89045446,5.34961226 4.18972018,5.33473882 C4.48898591,5.33473882 4.8803334,5.31986537 4.90335384,5.29011849 C4.92637428,5.24549816 4.55804723,5.24549816 4.2587815,5.23062472 C3.19984124,5.23062472 2.20996229,5.21575128 3.01567771,5.05214341 C3.19984124,5.02239652 2.85453463,4.99264964 2.57828934,4.9777762 C2.07183965,4.94802931 1.54236952,4.93315587 1.10498115,4.90340898 C0,4.79929489 0.138122643,4.68030735 1.42726731,4.62081358 C2.11788053,4.57619325 2.87755507,4.56131981 3.66025005,4.56131981 C5.24866045,4.54644636 6.81405041,4.51669948 8.40246081,4.4869526 C7.73486803,4.41258538 6.95217305,4.41258538 6.16947807,4.41258538 C5.29470133,4.41258538 4.39690415,4.42745883 3.54514785,4.41258538 C3.19984124,4.41258538 2.78547331,4.39771194 2.71641199,4.35309161 C2.64735066,4.30847129 2.94661639,4.2787244 3.26890256,4.26385096 C3.95951578,4.21923063 4.67314943,4.15973686 5.54792618,4.15973686 C8.37944037,4.14486342 11.233975,4.11511653 14.0654892,4.14486342 C15.101409,4.15973686 16.1143084,4.12998998 17.1502282,4.11511653 C21.8463981,4.08536965 26.542568,4.11511653 31.2387378,4.10024309 C35.5205398,4.10024309 39.7793213,4.11511653 44.0611232,4.11511653 C48.7112522,4.10024309 53.3613812,4.05562276 57.9884898,4.10024309 C59.5078389,4.11511653 61.0732288,4.10024309 62.6386188,4.08536965 C66.8053185,4.05562276 70.9720183,4.08536965 75.138718,4.07049621 C81.1930939,4.04074932 87.2474697,4.05562276 93.2788252,4.04074932 C96.3635642,4.04074932 99.4483032,4.07049621 102.556063,4.07049621 C103.845207,4.07049621 105.04227,4.12998998 106.308395,4.14486342 C109.508236,4.20435719 112.754118,4.1746103 116,4.20435719 C110.659258,4.26385096 105.295495,4.23410407 99.9317325,4.2787244 C103.914269,4.33821817 107.988887,4.30847129 112.224648,4.33821817 C110.429053,4.44233227 109.853542,4.45720571 108.334193,4.45720571 C107.252233,4.45720571 106.193292,4.45720571 105.088311,4.47207915 C104.075412,4.4869526 103.039492,4.4869526 102.003572,4.47207915 C101.312959,4.45720571 100.599325,4.44233227 99.6554872,4.51669948 C101.220877,4.54644636 102.533042,4.54644636 103.822187,4.54644636 C104.673943,4.54644636 105.54872,4.51669948 106.239333,4.60594013 C106.60766,4.65056046 107.367335,4.63568702 107.827744,4.60594013 C108.449295,4.56131981 108.909704,4.56131981 109.485215,4.60594013 C109.669379,4.62081358 109.945624,4.62081358 110.198849,4.63568702 C111.741218,4.6654339 111.741218,4.6654339 111.165707,4.82904177 C112.086525,4.85878866 112.477873,4.73980112 113.37567,4.73980112 C114.250447,4.75467456 114.96408,4.769548 115.539591,4.84391521 C115.125223,4.8736621 114.641794,4.8736621 114.227426,4.8736621 C111.027585,4.8736621 107.850764,4.94802931 104.650923,4.91828243 C103.868228,4.90340898 102.510022,4.88853554 102.440961,4.96290275 C102.348879,5.05214341 103.661044,5.00752308 104.328637,5.02239652 C105.387577,5.05214341 106.492558,5.03726997 107.574519,5.03726997 C107.988887,5.03726997 108.495336,5.02239652 108.863663,5.06701685 C108.403255,5.11163718 107.873784,5.09676374 107.390355,5.09676374 C105.479659,5.11163718 103.568962,5.11163718 101.658266,5.14138406 C100.85255,5.15625751 100.392141,5.17113095 100.32308,5.2603716 C100.254019,5.3644857 99.6785076,5.37935914 98.8037309,5.3644857 C97.7908315,5.34961226 96.7779321,5.33473882 95.7650327,5.30499193 C94.6140107,5.29011849 93.53205,5.34961226 92.4731097,5.3644857 C91.5062512,5.37935914 90.5393927,5.30499193 89.2962889,5.30499193 C85.8432229,5.31986537 82.3901568,5.37935914 78.9370907,5.40910603 C78.6838658,5.40910603 78.3385592,5.42397947 78.1774162,5.40910603 C77.0033737,5.31986537 75.9674539,5.34961226 74.770391,5.43885291 C74.1258186,5.48347324 73.1589601,5.4685998 72.3302243,5.48347324 C73.7344711,5.51322013 75.138718,5.52809357 76.5659853,5.51322013 C77.7170073,5.49834668 78.8219885,5.52809357 79.9499901,5.54296701 C81.2391347,5.55784045 82.6203612,5.54296701 83.8864854,5.51322013 C84.8303235,5.49834668 85.6360389,5.49834668 86.4417543,5.52809357 C87.2014289,5.55784045 87.9150625,5.55784045 88.6977575,5.54296701 C90.4933519,5.49834668 92.3580075,5.45372636 94.0845406,5.55784045 L94.0845406,5.55784045 Z M91.8961039,4.96955873 C90.7044001,4.95016021 89.8724559,4.93076168 88.8831169,5.00835577 C89.9174259,5.08594986 90.74937,5.10534838 91.8961039,4.96955873 Z M93.3724675,4.03450419 C92.2877922,3.99570715 91.5044156,3.97630863 90.4197403,4.05390271 C91.5345455,4.09269976 92.3179221,4.09269976 93.3724675,4.03450419 Z M59.2202597,5.01655435 C60.0337662,5.05535139 60.5761039,5.05535139 61.2992208,4.99715582 C60.5761039,4.9777573 60.0638961,4.95835878 59.2202597,5.01655435 Z M97.3194805,4.04095243 C97.0181818,4.00215539 96.6566234,4.00215539 96.3553247,4.00215539 C96.0238961,4.00215539 95.5418182,3.98275687 95.5116883,4.06035096 C96.0841558,4.099148 96.6264935,4.07974948 97.3194805,4.04095243 Z M97.0040743,4.04074932 C96.9438145,4.00195228 96.7027756,4.00195228 96.4014769,4.00195228 C96.130308,4.00195228 95.8290093,4.0213508 95.8290093,4.04074932 C95.7988795,4.07954636 96.130308,4.07954636 96.4014769,4.07954636 C96.6726457,4.07954636 96.9438145,4.07954636 97.0040743,4.04074932 Z M97.843095,5.03977318 C98.1745236,5.03977318 98.5059521,5.02037466 98.4155625,5.00097614 C98.3854327,4.98157762 98.1142638,4.98157762 97.9334846,4.98157762 C97.6623158,4.98157762 97.3610171,4.98157762 97.4212768,5.02037466 C97.4815366,5.02037466 97.7527054,5.02037466 97.843095,5.03977318 Z M10.7864935,4.05859596 C11.7205195,4.05859596 12.3231169,4.07799448 13.3174026,4.01979892 C12.3231169,4.03919744 11.7205195,4.0004004 10.7864935,4.05859596 Z M93.4369469,5.03977318 C93.5273365,5.03977318 93.7081157,5.02037466 93.7081157,5.02037466 C93.7382456,5.00097614 93.5574663,4.98157762 93.3766871,4.98157762 C93.2862975,4.98157762 93.1055183,5.00097614 93.1055183,5.00097614 C93.0452585,5.03977318 93.2260378,5.03977318 93.4369469,5.03977318 Z M64.6758363,6 C64.7963558,6 64.977135,6 65.0072649,6 C65.1579143,5.98060148 64.977135,5.96120296 64.7963558,5.96120296 C64.7059662,5.96120296 64.5854467,5.96120296 64.4950571,5.98060148 C64.5553169,5.98060148 64.6155766,5.98060148 64.6758363,6 Z M90.6789362,4.03643854 C90.5885466,4.03643854 90.4680271,4.01704002 90.3776375,4.01704002 C90.1365986,4.01704002 90.0160791,4.03643854 90.1667284,4.05583706 C90.2269882,4.05583706 90.4077674,4.07523558 90.498157,4.05583706 C90.5885466,4.07523558 90.6186765,4.05583706 90.6789362,4.03643854 Z M86.2696559,4.0213508 C86.0888766,4.0213508 85.9080974,4.0213508 85.7273182,4.0213508 C85.546539,4.0213508 85.4260195,4.04074932 85.4862792,4.04074932 C85.6369286,4.04074932 85.8478377,4.06014784 86.0286169,4.06014784 C86.1792662,4.06014784 86.2696559,4.04074932 86.2696559,4.0213508 Z\"><\/path>\n <\/g>\n <\/svg>\n <\/div>\n <div class=\"highlight-box-headline\">\n \n <span class=\"highlight-box-title\">\n Startups.co.uk can help your business succeed <\/span>\n <\/div>\n \n <div class=\"highlight-box-content\">\n <p>At Startups.co.uk, we&rsquo;re here to help small UK businesses to get started, grow and succeed. We have helpful resources for helping new businesses get off the ground &ndash; you can use the tool below to get started today.<\/p>\n <\/div>\n <\/div>\n<div class=\"flexi-comp-radio-cta\" data-eventcategory=\"reusable-components\" data-component=\"radio-cta\">\n <p class=\"flexi-comp-radio-cta-title\" aria-label=\"What Does Your Business Need Help With?\">\n What Does Your Business Need Help With? <\/p>\n <div class=\"flexi-comp-radio-cta-box\" data-eventaction=\"radio-cta\">\n <button class=\"flexi-comp-radio-cta-item checked\" data-eventlabel=\"Creating a Website\" data-url=\"https:\/\/startups.co.uk\/go\/website\">\n <span class=\"flexi-comp-radio-cta-icon\"><\/span>\n Creating a Website <\/button>\n\n <button class=\"flexi-comp-radio-cta-item\" data-eventlabel=\"Getting a Business Loan\" data-url=\"https:\/\/startups.co.uk\/go\/business-loans\">\n <span class=\"flexi-comp-radio-cta-icon\"><\/span>\n Getting a Business Loan <\/button>\n\n <button class=\"flexi-comp-radio-cta-item\" data-eventlabel=\"Business Bank Account\" data-url=\"https:\/\/startups.co.uk\/go\/business-banking\">\n <span class=\"flexi-comp-radio-cta-icon\"><\/span>\n Business Bank Account <\/button>\n\n <button class=\"flexi-comp-radio-cta-item\" data-eventlabel=\"Getting a POS System\" data-url=\"https:\/\/startups.co.uk\/go\/pos\">\n <span class=\"flexi-comp-radio-cta-icon\"><\/span>\n Getting a POS System <\/button>\n <\/div>\n\n <a href=\"https:\/\/startups.co.uk\/go\/website\" class=\"flexi-comp-radio-cta-button\" data-eventlabel=\"https:\/\/startups.co.uk\/go\/website\" data-ft-links-attr-enabled=\"1\" data-cta-type=\"cta-button\">\n Get Started <\/a>\n\n<\/div>[vc_column_text]This guide will get you up to speed &ndash; explaining some of the different areas you could specialise in, discussing the support available, outlining how you can set up a supply of books to sell, and giving you valuable insight from veterans of the bookshop industry.[\/vc_column_text]<div class=\"jumplinks-content\">\n <h3 class=\"jumplinks-content-title\">\n Key steps to starting a bookshop: <\/h3>\n <ul class=\"jumplinks-content-list\">\n <li class=\"jumplinks-content-item\">\n <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-understand-the-bookshop-industry\">Understand the bookshop industry<\/a>\n <\/li>\n <li class=\"jumplinks-content-item\">\n <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-the-first-steps-to-setting-up-a-bookshop\">The first steps to setting up a bookshop<\/a>\n <\/li>\n <li class=\"jumplinks-content-item\">\n <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-rules-and-regulations-of-running-a-bookshop\">Rules and regulations of running a bookshop<\/a>\n <\/li>\n <li class=\"jumplinks-content-item\">\n <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-making-the-most-of-the-internet\">Making the most of the internet<\/a>\n <\/li>\n <li class=\"jumplinks-content-item\">\n <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-ways-to-make-a-profit-with-your-book-business\">Ways to make a profit with your book business<\/a>\n <\/li>\n <li class=\"jumplinks-content-item\">\n <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-how-much-does-it-cost-to-start-a-bookshop\">How much does it cost to start a bookshop?<\/a>\n <\/li>\n <\/ul>\n<\/div>\n[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"jumplink-anchor-section\">\n <div class=\"jumplink-anchor-pointer\" id=\"link-understand-the-bookshop-industry\"><\/div>\n<\/div>\n[vc_column_text]\n<h2>Understand the bookshop industry<\/h2>\n<h3>What is a bookshop business?<\/h3>\n<p>Despite the rise of the internet and distractions ranging from smartphones, Kindles and iPads, there is still nothing that has come close to replacing the humble book in the hearts of British consumers.<\/p>\n<p>UK booksellers sold an estimated <a href=\"https:\/\/www.statista.com\/statistics\/261278\/number-of-books-sold-in-the-uk\/\" target=\"_blank\" rel=\"noopener\">202m books in 2020<\/a>, and the Office of National Statistics recently found that men and women in the UK spend around <a href=\"https:\/\/www.ons.gov.uk\/economy\/nationalaccounts\/satelliteaccounts\/bulletins\/coronavirusandhowpeoplespenttheirtimeunderrestrictions\/28marchto26april2020\" target=\"_blank\" rel=\"noopener\">28 minutes a day reading<\/a>.<\/p>\n<p>Of course, a large chunk of book sales are accounted for by large chains such as Waterstones or Blackwells, but there is still a healthy demand for the competitively priced or rare publications that independent stores offer.<\/p>\n<p>So, if you are going to open up a bookstore, it is important that you find a niche and exploit it fully. Although it&rsquo;s unlikely that you will make millions through a new store, if you set up your business in the right area, offering the right sorts of books in an efficient manner, you could conjure up a decent profit before you can say Harry Potter.<\/p>\n<p>Like many businesses, having a knowledge or passion about the industry you are getting involved in is a bonus. Aidan Jenkins runs the Richmond Bookshop, after quitting his sales and marketing job.<\/p>\n<p>&ldquo;I decided to run my own bookstore because of my love of literature,&rdquo; he explains. &ldquo;I have collected second-hand books since the age of 12 and I was bought up in a book-loving family.&rdquo;<\/p>\n<p>There are important choices you will need to make when deciding what kind of bookseller you want to be. These decisions will dictate what kinds of books you will need, and the budget you&rsquo;ll need to acquire them.<\/p>\n<p>Do you want to be a general bookstore with fancy d&eacute;cor and brand new releases? Maybe you would like to sell second hand books that you have gathered and can sell on at a profit? Or do you want to be an antiquarian bookseller and search out rare and valuable books through auctions and collectors?<\/p>\n<p>Whatever your choice, its important that you plan and budget carefully so that your business becomes a best-seller.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<\/p><div class=\"jumplink-anchor-section\">\n <div class=\"jumplink-anchor-pointer\" id=\"link-the-first-steps-to-setting-up-a-bookshop\"><\/div>\n<\/div>\n[vc_column_text]\n<h2>&nbsp;The first steps to setting up a bookshop<\/h2>\n<p>Small bookstores are never going to be able to compete on price, with large chains able to use their huge purchasing power to offer discounts on sought-after titles that independent sellers simply can&rsquo;t match.<\/p>\n<p>However, if you are selling new books you are able to set your own prices, rather than one set by the publisher (as was the case before 1995). With careful budgeting and exploitation of areas with little competition, you can take advantage by cutting prices, much like most other retail businesses.<\/p>\n<p>Apart from this rule change, no other significant laws have specifically affected booksellers in recent years, so make sure you follow all normal regulations that apply to retailers.<\/p>\n<p>Make sure you have health and safety insurance, ensure that staff are paid the minimum wage and that you keep up with rent or loan payments. Working out a policy for returned or unwanted books will also prove beneficial.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<\/p><div class=\"jumplink-anchor-section\">\n <div class=\"jumplink-anchor-pointer\" id=\"link-rules-and-regulations-of-running-a-bookshop\"><\/div>\n<\/div>\n[vc_column_text]\n<h2>&nbsp;Rules and regulations of running a bookshop<\/h2>\n<p>First of all, you need to decide what type of bookstore you want to run. The most specialised kind of bookstore is the antiquarian type. Selling rare and valuable books, manuscripts and other publications, it is certainly advisable that you have some sort of background knowledge or passion for books, as you will often have to go to auctions or visit others in the trade to acquire your books.<\/p>\n<p>As you would be dealing with expensive collectors items, you will have to command a budget that allows you to bid for items and auctions or fairs. As you may just be dealing with a few select titles, it is not essential that you have a store &ndash; many antiquarian booksellers work from home.<\/p>\n<p>&ldquo;About 50 per cent of our members have shops, but I suspect that a majority of the remainder of the 3,000 or so traders operate from home,&rdquo; explains John Critchley of the <a href=\"https:\/\/aba.org.uk\/\" target=\"_blank\" rel=\"noopener\">Antiquarian Booksellers&rsquo; Association (ABA)<\/a>. &ldquo;The turnover of ABA members is about &pound;110 million a year, of which about 60 per cent is exported, and I certainly hope that they are making enough to live on.&rdquo;<\/p>\n<p>If you decide to steer clear of the specialised end of the market, you will need to concentrate on getting yourself a store, some books, possibly some staff and, most importantly of all, some customers.<\/p>\n<p><strong>Finding premises<\/strong><\/p>\n<p>Like any other retail business, it&rsquo;s important that you find suitable, affordable premises, that is easily accessible to customers. If you are going to be a general bookstore, it could be more useful to locate near the high street or main shopping areas, to benefit from passing custom. If you want to be a specialist seller, you may want to use more out-of-the-way premises to cut down on rent and draw your targeted customers to you.<\/p>\n<p>&ldquo;When we took over and relocated the business there was a very small walk-in retail business at the previous London premises which was not a shop but a semi-basement storage area,&rdquo; says Ian Knight of <a href=\"http:\/\/www.militaryhistorybooks.com\" target=\"_blank\" rel=\"noopener\">MilitaryHistoryBooks.com<\/a>.<\/p>\n<p>&ldquo;We believed that walk-in retail could be substantially increased so we took a lease on a much larger retail store in Hythe. This costs us &pound;18,000 per year and brings in a maximum of &pound;8,000. We estimate that we can retain at least 50 per cent of this even if we don&rsquo;t have a shop &ndash; most retail customers know us and travel specifically to see us.<\/p>\n<p>&ldquo;We are therefore looking to assign the lease and move the business to our home where we have a storage facility plus sufficient office and packing space (as well as Broadband internet).&rdquo;<\/p>\n<p>Find out more about getting the right premises for your store by clicking <a href=\"https:\/\/startups.co.uk\/premises\/\">here<\/a>.<\/p>\n<p>Once you have got a store big enough to house your books and your customers, you need to get properly equipped. You will need a till, shelves and carrier bags, while a computer will be useful to help record your stock and keep tabs on your suppliers.<\/p>\n<p>&ldquo;The equipment that a bookseller uses is really up to them,&rdquo; says Meryl Hall, of the <a href=\"https:\/\/www.booksellers.org.uk\/\" target=\"_blank\" rel=\"noopener\">Booksellers Association<\/a>. &ldquo;Good shelving is essential, contemporary design, a lot of bookshops incorporate cafes now and a good brightly lit, eye-catching children&rsquo;s section is always good.<\/p>\n<p>&ldquo;We recommend that booksellers adopt good IT systems and equipment, to maximise ordering, stock control and sales information.&rdquo;<\/p>\n<p><strong>Getting books<\/strong><\/p>\n<p>If you are going to set up a specialist antiquarian booksellers, you will need to visit trade fairs, go to auctions and haggle with others in the trade to get the valuable publications that will make you money. To do this, you need good contacts with those in the know. The best place to start would be the Antiquarian Booksellers&rsquo; Association (ABA).<\/p>\n<p>If you intend to set up a general bookstore with second-hand or out-of-print books, you will need to do much of the work of an antiquarian store, but at a lower cost. Visit trade fairs, car boot sales or even raid the attic &ndash; you could have some old classics that a fan has been searching high and low for. Try to get books from a wide range of sources so that you can offer customers something different and interesting when they enter the store.<\/p>\n<p>If you want to have &lsquo;new&rsquo; books, your best option is to contact publishing companies or wholesalers for books in bulk.<\/p>\n<p>&ldquo;The main wholesaler in the book trade is <a href=\"https:\/\/www.gardners.com\/\" target=\"_blank\" rel=\"noopener\">Gardners,<\/a> which offers independents a huge amount of support and help, with Buyer&rsquo;s Guides and other marketing collateral,&rdquo; explains Meryl. &ldquo;Discounts vary according to the amount of business placed, but would generally be less than discounts received from publishers direct.<\/p>\n<p>&ldquo;However, most indies are very close to at least one wholesaler, as they supply from a very wide range of publishers, their service levels are very high, and they allow indies to be fleet of foot, ordering and supplying customer orders often within 24 hours.<\/p>\n<p>&ldquo;Discounts would start at around 35 to 40 per cent and rise according to volume,&rdquo; she says.<\/p>\n<p><strong>Taking on staff<\/strong><\/p>\n<p>Much like any other small business, you will probably want to save costs in your early stages by not employing anyone else. A small bookshop with a modest collection of books shouldn&rsquo;t force you to start taking on extra workers until you have expanded. Make sure you get a good practices in place, then, as your firm grows, you will be able to take on staff to work behind the till or keep your shelves fully stocked.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<\/p><div class=\"jumplink-anchor-section\">\n <div class=\"jumplink-anchor-pointer\" id=\"link-making-the-most-of-the-internet\"><\/div>\n<\/div>\n[vc_column_text]\n<h2>&nbsp;Making the most of the internet<\/h2>\n<p>One of the first decisions you will need to make when starting up your bookstore is whether or not you are going to be a specialist retailer of certain types of publication.<\/p>\n<p>If you have an interest in a certain field, be it anything from the military to pets, you may be tempted to follow your instincts and open up a relevant store.<\/p>\n<p>However, you must think of financial realities before opening up a specialised store. How many other stores are there like yours in the local area? Is there enough public interest in the market you would like to cover? How well are you connected to your potential audience &ndash; for example, if you want to open a religious bookstore, are you involved with your local church or mosque? Do you have lots of contacts in the community?<\/p>\n<p>&ldquo;There are a number of specialisms within bookselling, and you can clearly build up a very loyal clientele if you are a specialist, also in mail order, but general bookshops can also do well,&rdquo; explains Meryl Halls of the Booksellers Association.<\/p>\n<p>&ldquo;We don&rsquo;t really have a party line on this &ndash; if someone has a passion for a subject, they would probably do well, but they have to be careful that their potential audience is large enough to support the business, and that there are not too many others in the field.<\/p>\n<p>&ldquo;Children&rsquo;s booksellers are probably the most successful sub-group, and they sell not only to children and parents, but also to schools.&rdquo;<\/p>\n<p>However, Ian and Gillian Knight, who run MilitaryHistoryBooks.com, are adamant that price concerns mean that specialising in a certain field is a must for new bookstores.<\/p>\n<p>&ldquo;A specialist book business is, in our opinion, the only viable way for individuals to exist in book retailing,&rdquo; claims Ian. &ldquo;Small retailers cannot compete with the large multiple, or Amazon, for general\/popular titles &ndash; after all, would you pay &pound;16 for the latest Harry Potter at a small independent versus &pound;10 in Waterstones or &pound;8 on Amazon?<\/p>\n<p>&ldquo;The specialist book business gets to know its customers, anticipates their wants and proactively presents its ware to them. They, in turn, rely on it to find what they want &ndash; large multiples only want to handle in print, easily obtainable titles.&rdquo;<\/p>\n<p><strong><span class=\"stdsubheader1\">How to beat the chains<\/span><\/strong><\/p>\n<p>On almost every high street you walk down, you will see a branch of Waterstones or another large book chain. Aided by the end of fixed prices set by publishers, large chains can buy large amounts of sought-after books and sell them on at bargain prices &ndash; something that traditional stores, now tucked in side-streets or alleyways, find it hard to compete with.<\/p>\n<p>However, it&rsquo;s certainly not all doom and gloom. Where chains offer the warehouse approach to bookselling, independent retailers can offer the friendly, focused customer service and the specialised, unusual books that many customers look for.<\/p>\n<p>Many stores have found it appealing to become specialised sellers, attracting customers with the promise that they will contain a wider range of books on a certain subject than the big chains. If the market is big enough, you can certainly steal a march on Waterstones and co. by offering discerning readers what they are looking for.<\/p>\n<p>&ldquo;Customers for specialist books are not particularly price sensitive so good margins can be made on scarce books &ndash; albeit with a higher overhead for the effort of finding them,&rdquo; explains Ian.<\/p>\n<p>Saying that, you needn&rsquo;t be scared into becoming a specialised seller just through fear of the big chains. Why not offer the same kind of store but with a more intimate feel? After all, although branches Waterstones can be pretty comprehensive, you are unlikely to find anything quirky or unexpected among the bland-looking shelves.<\/p>\n<p>Create a bright, spacious store with comfortable seating area for customers to flick through their finds. Consider offering drinks or snacks to help generate extra revenue and make visitors feel welcome and valued. Tea and coffee making facilities shouldn&rsquo;t cost you too much and would act as a nice touch to those stepping in off the street.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<\/p><div class=\"jumplink-anchor-section\">\n <div class=\"jumplink-anchor-pointer\" id=\"link-ways-to-make-a-profit-with-your-book-business\"><\/div>\n<\/div>\n[vc_column_text]\n<h2>&nbsp;Ways to make a profit with your book business<\/h2>\n<p>Small bookstores are not only under threat from large chains such as Waterstones. The explosion in popularity of cheap, easily-accessible book websites has made the lives of independent sellers even more difficult.<\/p>\n<p>&ldquo;The market for specialists, especially out-of-print and second-hand, is being squeezed far more by the internet than by Waterstones,&rdquo; maintains Aiden Jenkins, owner of the Richmond Bookshop.<\/p>\n<p>So, if you are going to offer something different that consumers can find on the net, you need to do more than just target and establish a solid customer base from your store. You&rsquo;ll need to work out how to take advantage of the internet so that it works for you, rather than against you.<br>\nThe most obvious way of doing this, of course, is to set up your own website.<\/p>\n<p>A well-designed, informative site will not only raise your profile in general, it will attract people searching for a particular book through search engines. Hopefully, you will be able to beat Amazon and co on content, price and availability, making your store the first port of call for specialist collectors.<\/p>\n<p>Another option is to take a slow, pain-staking route and gather as many rare, out-of-print books as possible. If you market your business well and become well established in your local area, you will attract many customers who have either missed out on rare books on the internet or couldn&rsquo;t find them online at all.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<\/p><div class=\"jumplink-anchor-section\">\n <div class=\"jumplink-anchor-pointer\" id=\"link-how-much-does-it-cost-to-start-a-bookshop\"><\/div>\n<\/div>\n[vc_column_text]\n<h2>How much does it cost to start a bookshop?<\/h2>\n<p>Costs will vary hugely depending on the type of bookstore you are taking on, the premises you use and the rarity of the books that you wish to sell.<\/p>\n<p>The&nbsp;kind of costs you need to consider include:<\/p>\n<ul>\n<li>Legal fees<\/li>\n<li>Removal and relocation costs<\/li>\n<li>The&nbsp;cost of your lease&nbsp;and rent deposit<\/li>\n<li>Print&nbsp;and mailing costs for any catalogues you produce<\/li>\n<\/ul>\n<p>It is advisable&nbsp;to have the first six months&rsquo; operation expenses in reserve, as you will not turn over a profit from day one.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Perhaps because lots of people suddenly had more time to read, the UK bookshop sector was pretty resilient in the face of COVID-19 &ndash; with industry figures showing that the number of independent bookshops actually increased in 2020. Now, with the economy recovering and physical shops open once more, it&rsquo;s a great time for anyone [&hellip;]<\/p>\n","protected":false},"author":91442,"featured_media":123955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2999],"tags":[],"acf":[],"yoast_head":"\n<title>How to start a bookshop - Startups.co.uk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/startups.co.uk\/guides\/how-to-start-a-bookshop\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to start a bookshop - Startups.co.uk\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Perhaps because lots of people suddenly had more time to read, the UK bookshop sector was pretty resilient in the face of COVID-19 &ndash; with industry figures showing that the number of independent bookshops actually increased in 2020. Now, with the economy recovering and physical shops open once more, it&rsquo;s a great time for anyone [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/startups.co.uk\/guides\/how-to-start-a-bookshop\/\" \/>\n<meta property=\"og:site_name\" content=\"Startups.co.uk\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/startups.co.uk\" \/>\n<meta property=\"article:published_time\" content=\"2004-01-12T03:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-29T16:59:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2004\/01\/19095133\/how-to-open-bookshop.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"979\" \/>\n\t<meta property=\"og:image:height\" content=\"642\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Scarlett Cook\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@startupstowers\" \/>\n<meta name=\"twitter:site\" content=\"@startupstowers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scarlett Cook\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/startups.co.uk\/guides\/how-to-start-a-bookshop\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/startups.co.uk\/guides\/how-to-start-a-bookshop\/\"},\"author\":{\"name\":\"Scarlett Cook\",\"@id\":\"https:\/\/startups.co.uk\/#\/schema\/person\/ab0c03e8a3ccbf5249c4f00bdf9d73b8\"},\"headline\":\"How to start a bookshop\",\"datePublished\":\"2004-01-12T03:55:00+00:00\",\"dateModified\":\"2021-10-29T16:59:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/startups.co.uk\/guides\/how-to-start-a-bookshop\/\"},\"wordCount\":3016,\"publisher\":{\"@id\":\"https:\/\/startups.co.uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/startups.co.uk\/guides\/how-to-start-a-bookshop\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2004\/01\/19095133\/how-to-open-bookshop.jpeg\",\"articleSection\":[\"Start-up guides\"],\"inLanguage\":\"en-GB\",\"copyrightYear\":\"2004\",\"copyrightHolder\":{\"@id\":\"https:\/\/startups.co.uk\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/startups.co.uk\/guides\/how-to-start-a-bookshop\/\",\"url\":\"https:\/\/startups.co.uk\/guides\/how-to-start-a-bookshop\/\",\"name\":\"How to start a bookshop - Startups.co.uk\",\"isPartOf\":{\"@id\":\"https:\/\/startups.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/startups.co.uk\/guides\/how-to-start-a-bookshop\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/startups.co.uk\/guides\/how-to-start-a-bookshop\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2004\/01\/19095133\/how-to-open-bookshop.jpeg\",\"datePublished\":\"2004-01-12T03:55:00+00:00\",\"dateModified\":\"2021-10-29T16:59:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/startups.co.uk\/guides\/how-to-start-a-bookshop\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/startups.co.uk\/guides\/how-to-start-a-bookshop\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/startups.co.uk\/guides\/how-to-start-a-bookshop\/#primaryimage\",\"url\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2004\/01\/19095133\/how-to-open-bookshop.jpeg\",\"contentUrl\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2004\/01\/19095133\/how-to-open-bookshop.jpeg\",\"width\":979,\"height\":642,\"caption\":\"how to open a bookshop\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/startups.co.uk\/guides\/how-to-start-a-bookshop\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/startups.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Start-up guides\",\"item\":\"https:\/\/startups.co.uk\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to start a bookshop\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/startups.co.uk\/#website\",\"url\":\"https:\/\/startups.co.uk\/\",\"name\":\"Startups.co.uk\",\"description\":\"Empowering UK startups since 2000\",\"publisher\":{\"@id\":\"https:\/\/startups.co.uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/startups.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/startups.co.uk\/#organization\",\"name\":\"Startups.co.uk\",\"url\":\"https:\/\/startups.co.uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/startups.co.uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/01\/Startups-loog.jpg\",\"contentUrl\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/01\/Startups-loog.jpg\",\"width\":801,\"height\":801,\"caption\":\"Startups.co.uk\"},\"image\":{\"@id\":\"https:\/\/startups.co.uk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/startups.co.uk\",\"https:\/\/x.com\/startupstowers\",\"https:\/\/www.linkedin.com\/company\/mvf-startups\/\",\"https:\/\/www.youtube.com\/c\/StartupsCoUk\",\"https:\/\/en.wikipedia.org\/wiki\/Startups.co.uk\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/startups.co.uk\/#\/schema\/person\/ab0c03e8a3ccbf5249c4f00bdf9d73b8\",\"name\":\"Scarlett Cook\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/startups.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4219382c78edeeea8d89138206919f4f?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4219382c78edeeea8d89138206919f4f?s=96&d=blank&r=g\",\"caption\":\"Scarlett Cook\"},\"url\":\"https:\/\/startups.co.uk\/author\/scarlett\/\"}]}<\/script>\n","yoast_head_json":{"title":"How to start a bookshop - Startups.co.uk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/startups.co.uk\/guides\/how-to-start-a-bookshop\/","og_locale":"en_GB","og_type":"article","og_title":"How to start a bookshop - Startups.co.uk","og_description":"[vc_row][vc_column][vc_column_text]Perhaps because lots of people suddenly had more time to read, the UK bookshop sector was pretty resilient in the face of COVID-19 &ndash; with industry figures showing that the number of independent bookshops actually increased in 2020. Now, with the economy recovering and physical shops open once more, it&rsquo;s a great time for anyone [&hellip;]","og_url":"https:\/\/startups.co.uk\/guides\/how-to-start-a-bookshop\/","og_site_name":"Startups.co.uk","article_publisher":"https:\/\/www.facebook.com\/startups.co.uk","article_published_time":"2004-01-12T03:55:00+00:00","article_modified_time":"2021-10-29T16:59:11+00:00","og_image":[{"width":979,"height":642,"url":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2004\/01\/19095133\/how-to-open-bookshop.jpeg","type":"image\/jpeg"}],"author":"Scarlett Cook","twitter_card":"summary_large_image","twitter_creator":"@startupstowers","twitter_site":"@startupstowers","twitter_misc":{"Written by":"Scarlett Cook","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/startups.co.uk\/guides\/how-to-start-a-bookshop\/#article","isPartOf":{"@id":"https:\/\/startups.co.uk\/guides\/how-to-start-a-bookshop\/"},"author":{"name":"Scarlett Cook","@id":"https:\/\/startups.co.uk\/#\/schema\/person\/ab0c03e8a3ccbf5249c4f00bdf9d73b8"},"headline":"How to start a bookshop","datePublished":"2004-01-12T03:55:00+00:00","dateModified":"2021-10-29T16:59:11+00:00","mainEntityOfPage":{"@id":"https:\/\/startups.co.uk\/guides\/how-to-start-a-bookshop\/"},"wordCount":3016,"publisher":{"@id":"https:\/\/startups.co.uk\/#organization"},"image":{"@id":"https:\/\/startups.co.uk\/guides\/how-to-start-a-bookshop\/#primaryimage"},"thumbnailUrl":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2004\/01\/19095133\/how-to-open-bookshop.jpeg","articleSection":["Start-up guides"],"inLanguage":"en-GB","copyrightYear":"2004","copyrightHolder":{"@id":"https:\/\/startups.co.uk\/#organization"}},{"@type":"WebPage","@id":"https:\/\/startups.co.uk\/guides\/how-to-start-a-bookshop\/","url":"https:\/\/startups.co.uk\/guides\/how-to-start-a-bookshop\/","name":"How to start a bookshop - Startups.co.uk","isPartOf":{"@id":"https:\/\/startups.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/startups.co.uk\/guides\/how-to-start-a-bookshop\/#primaryimage"},"image":{"@id":"https:\/\/startups.co.uk\/guides\/how-to-start-a-bookshop\/#primaryimage"},"thumbnailUrl":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2004\/01\/19095133\/how-to-open-bookshop.jpeg","datePublished":"2004-01-12T03:55:00+00:00","dateModified":"2021-10-29T16:59:11+00:00","breadcrumb":{"@id":"https:\/\/startups.co.uk\/guides\/how-to-start-a-bookshop\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/startups.co.uk\/guides\/how-to-start-a-bookshop\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/startups.co.uk\/guides\/how-to-start-a-bookshop\/#primaryimage","url":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2004\/01\/19095133\/how-to-open-bookshop.jpeg","contentUrl":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2004\/01\/19095133\/how-to-open-bookshop.jpeg","width":979,"height":642,"caption":"how to open a bookshop"},{"@type":"BreadcrumbList","@id":"https:\/\/startups.co.uk\/guides\/how-to-start-a-bookshop\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/startups.co.uk\/"},{"@type":"ListItem","position":2,"name":"Start-up guides","item":"https:\/\/startups.co.uk\/guides\/"},{"@type":"ListItem","position":3,"name":"How to start a bookshop"}]},{"@type":"WebSite","@id":"https:\/\/startups.co.uk\/#website","url":"https:\/\/startups.co.uk\/","name":"Startups.co.uk","description":"Empowering UK startups since 2000","publisher":{"@id":"https:\/\/startups.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/startups.co.uk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/startups.co.uk\/#organization","name":"Startups.co.uk","url":"https:\/\/startups.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/startups.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/01\/Startups-loog.jpg","contentUrl":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/01\/Startups-loog.jpg","width":801,"height":801,"caption":"Startups.co.uk"},"image":{"@id":"https:\/\/startups.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/startups.co.uk","https:\/\/x.com\/startupstowers","https:\/\/www.linkedin.com\/company\/mvf-startups\/","https:\/\/www.youtube.com\/c\/StartupsCoUk","https:\/\/en.wikipedia.org\/wiki\/Startups.co.uk"]},{"@type":"Person","@id":"https:\/\/startups.co.uk\/#\/schema\/person\/ab0c03e8a3ccbf5249c4f00bdf9d73b8","name":"Scarlett Cook","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/startups.co.uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4219382c78edeeea8d89138206919f4f?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4219382c78edeeea8d89138206919f4f?s=96&d=blank&r=g","caption":"Scarlett Cook"},"url":"https:\/\/startups.co.uk\/author\/scarlett\/"}]}},"_links":{"self":[{"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/posts\/11414"}],"collection":[{"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/users\/91442"}],"replies":[{"embeddable":true,"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/comments?post=11414"}],"version-history":[{"count":0,"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/posts\/11414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/media\/123955"}],"wp:attachment":[{"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/media?parent=11414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/categories?post=11414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/tags?post=11414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}