{"id":117843,"date":"2018-08-21T11:00:36","date_gmt":"2018-08-21T10:00:36","guid":{"rendered":"https:\/\/startups.co.uk\/?p=117843"},"modified":"2023-06-16T00:00:00","modified_gmt":"2023-06-16T00:00:00","slug":"how-to-start-a-care-agency","status":"publish","type":"post","link":"https:\/\/startups.co.uk\/guides\/how-to-start-a-care-agency\/","title":{"rendered":"How to start a home care agency"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column] <\/p><div class=\"flexi-comp-lw\">\n <div class=\"flexi-comp-lw-text\">\n <p>Startups.co.uk is reader supported &ndash; we may earn a commission from our recommendations, at no extra cost to you and without impacting our editorial impartiality.<\/p>\n <\/div>\n <\/div>\n[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text hash_url=&rdquo;undefined#&rdquo; title_type=&rdquo;h1&Prime;]Between the UK&rsquo;s ever-growing ageing population and the NHS crisis, demand for domiciliary (or home-based) care services is skyrocketing &ndash; and the industry is worth a whopping &pound;7.8bn per year.\n<p>While the NHS provides care to countless vulnerable adults and elderly people, there&rsquo;s plenty of room for new independent care agencies to offer care services to those who need them. Just look at the success of Startups 100 2023 <a href=\"https:\/\/startups.co.uk\/startups-100\/2023\/lottie\/\" target=\"_blank\" rel=\"noopener\">business, Lottie<\/a>. Founded in 2021, it has taken on a valuation of &pound;45m in just two years.<\/p>\n<p>Your business will find reliable, qualified care providers for clients, collect payment, and then pay your staff a fair portion of these earnings. It&rsquo;s possible to manage your care partners or carers remotely without having to pay for office space &ndash; though you&rsquo;ll still face significant start-up costs in the form of staff salaries and training.<\/p>\n<p>To make a successful home care <a href=\"https:\/\/startups.co.uk\/strategy\/business-plan-template\/\">business plan<\/a>, you&rsquo;ll need to have qualifications and ample experience in the care sector, the ability to effectively manage a team, and a burning desire to provide high-quality, compassionate care. If this sounds like you, read on to find out how to start a home care agency.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n <\/p><div class=\"highlight-box\">\n <div class=\"highlight-box-decor\">\n <svg class=\"brush-stroke-svg brush-stroke-big\" preserveaspectratio=\"none\" viewbox=\"0 0 116 6\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n <g stroke=\"none\" stroke-width=\"1\" fill=\"#00b59b\">\n <path d=\"M94.0845406,5.55784045 C93.4629887,5.58758734 92.7723755,5.58758734 92.2198849,5.64708111 C92.0127009,5.66195455 91.7824965,5.67682799 91.5062512,5.66195455 C89.5955547,5.58758734 87.6618377,5.5727139 85.7511411,5.67682799 C85.5669776,5.69170144 85.2446914,5.67682799 84.9914666,5.67682799 C82.8275451,5.66195455 80.6866442,5.63220767 78.4997023,5.67682799 C76.0825561,5.72144832 73.5963485,5.64708111 71.271284,5.73632176 C69.3605874,5.81068898 67.5649931,5.76606865 65.7003374,5.76606865 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86.2696559,4.0213508 Z\"><\/path>\n <\/g>\n <\/svg>\n <\/div>\n <div class=\"highlight-box-headline\">\n \n <span class=\"highlight-box-title\">\n Everything you need to create a professional care agency website <\/span>\n <\/div>\n \n <div class=\"highlight-box-content\">\n <p>There&rsquo;s a huge amount of planning that needs to go into launching a care agency. Thankfully, one area which needn&rsquo;t cause undue stress is creating a website to promote your business. Thanks to <strong><a href=\"https:\/\/startups.co.uk\/go\/Wix-WB-care\" target=\"_blank\" rel=\"noopener\" data-cta-type=\"inline-link\">modern templates like the one below<\/a><\/strong>, you can create one of your own in under an hour.<\/p>\n<p><a href=\"https:\/\/startups.co.uk\/go\/Wix-WB-care\" target=\"_blank\" rel=\"noopener\" data-cta-type=\"inline-link\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-150574 size-full\" src=\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2022\/06\/Care-Nursing-Home-Website-Template.jpg\" alt=\"Care Home Website Template\" width=\"720\" height=\"564\" srcset=\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2022\/06\/Care-Nursing-Home-Website-Template.jpg 720w, https:\/\/images.startups.co.uk\/wp-content\/uploads\/2022\/06\/Care-Nursing-Home-Website-Template-480x376.jpg 480w, https:\/\/images.startups.co.uk\/wp-content\/uploads\/2022\/06\/Care-Nursing-Home-Website-Template-640x501.jpg 640w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a><\/p>\n<p>At Startups.co.uk, we test and rate website builder tools, and we&rsquo;ve identified Wix as one of the best you can choose for creating a business site. Wix even has a selection of&nbsp;<a href=\"https:\/\/startups.co.uk\/go\/Wix-WB-care\" target=\"_blank\" rel=\"noopener\" data-cta-type=\"inline-link\"><strong>custom website templates designed specifically for care agencies<\/strong><\/a>&nbsp;&ndash; you simply drop your own business information, wording and preferred imagery into your chosen template. Better still, it&rsquo;s completely <strong>free to try<\/strong>&nbsp;for yourself.<\/p>\n <\/div>\n <\/div>\n[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"jumplinks-content\">\n <h3 class=\"jumplinks-content-title\">\n The key steps to take when starting a home care agency are: <\/h3>\n <ul class=\"jumplinks-content-list\">\n <li class=\"jumplinks-content-item\">\n <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-your-care-agency-business-plan\">Your care agency business plan<\/a>\n <\/li>\n <li class=\"jumplinks-content-item\">\n <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-regulations-and-training\">Regulations and training<\/a>\n <\/li>\n <li class=\"jumplinks-content-item\">\n <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-registering-with-the-cqc\">Registering with the CQC<\/a>\n <\/li>\n <li class=\"jumplinks-content-item\">\n <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-insurance\">Insurance<\/a>\n <\/li>\n <li class=\"jumplinks-content-item\">\n <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-equipment-and-costs\">Equipment and costs<\/a>\n <\/li>\n <li class=\"jumplinks-content-item\">\n <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-managing-care-agency-finances\">Managing care agency finances<\/a>\n <\/li>\n <li class=\"jumplinks-content-item\">\n <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-attracting-care-workers-to-your-agency\">Attracting care workers to your agency<\/a>\n <\/li>\n <li class=\"jumplinks-content-item\">\n <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-securing-contracts-and-growing-your-agency\">Securing contracts and growing your agency<\/a>\n <\/li>\n <\/ul>\n<\/div>\n[\/vc_column][\/vc_row][vc_row][vc_column]\n <div class=\"highlight-box\">\n <div class=\"highlight-box-decor\">\n <svg class=\"brush-stroke-svg brush-stroke-big\" 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to help small UK businesses to get started, grow and succeed. We have helpful resources for helping new businesses get off the ground &ndash; you can use the tool below to get started today.<\/p>\n <\/div>\n <\/div>\n<div class=\"flexi-comp-radio-cta\" data-eventcategory=\"reusable-components\" data-component=\"radio-cta\">\n <p class=\"flexi-comp-radio-cta-title\" aria-label=\"What Does Your Business Need Help With?\">\n What Does Your Business Need Help With? <\/p>\n <div class=\"flexi-comp-radio-cta-box\" data-eventaction=\"radio-cta\">\n <button class=\"flexi-comp-radio-cta-item checked\" data-eventlabel=\"Project Planning\" data-url=\"https:\/\/startups.co.uk\/go\/project-management\">\n <span class=\"flexi-comp-radio-cta-icon\"><\/span>\n Project Planning <\/button>\n\n <button class=\"flexi-comp-radio-cta-item\" data-eventlabel=\"Creating a Website\" data-url=\"https:\/\/startups.co.uk\/go\/website\">\n <span class=\"flexi-comp-radio-cta-icon\"><\/span>\n Creating a Website <\/button>\n\n <button class=\"flexi-comp-radio-cta-item\" data-eventlabel=\"Getting a Business Loan\" data-url=\"https:\/\/startups.co.uk\/go\/business-loans\">\n <span class=\"flexi-comp-radio-cta-icon\"><\/span>\n Getting a Business Loan <\/button>\n\n <button class=\"flexi-comp-radio-cta-item\" data-eventlabel=\"Running your Accounts\" data-url=\"https:\/\/startups.co.uk\/go\/accounting-software\">\n <span class=\"flexi-comp-radio-cta-icon\"><\/span>\n Running your Accounts <\/button>\n <\/div>\n\n <a href=\"https:\/\/startups.co.uk\/go\/project-management\" class=\"flexi-comp-radio-cta-button\" data-eventlabel=\"https:\/\/startups.co.uk\/go\/project-management\" data-ft-links-attr-enabled=\"1\" data-cta-type=\"cta-button\">\n Get Started <\/a>\n\n<\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"jumplink-anchor-section\">\n <div class=\"jumplink-anchor-pointer\" id=\"link-your-care-agency-business-plan\"><\/div>\n<\/div>\n[vc_column_text show_in_index=&rdquo;true&rdquo; title_index=&rdquo;Your care agency business plan&rdquo; title_type=&rdquo;h2&Prime; title=&rdquo;Your care agency business plan&rdquo;]\n<h2>Your care agency business plan<\/h2>\n<p>First of all, you&rsquo;ll need to think about the types of home care you&rsquo;d like your home care agency to provide &ndash; for example:<\/p>\n<ul>\n<li>Nursing and healthcare<\/li>\n<li>Personal care &ndash; such as dressing or washing<\/li>\n<li>Emergency care<\/li>\n<li>Housekeeping or domestic work<\/li>\n<li>Help with cooking and preparing meals<\/li>\n<li>Companionship<\/li>\n<\/ul>\n<p>The type of care you&rsquo;re able to provide will depend on your (or your staff&rsquo;s) experience, skills and qualifications. In the care sector it&rsquo;s of utmost importance that you hold the qualifications necessary to carry out certain services, but more on that in section two.<\/p>\n<p>You&rsquo;ll also want to consider whether your agency will provide care to clients in:<\/p>\n<ul>\n<li>Regular 15-minute visits<\/li>\n<li>Day-long care, for example in eight-hour shifts<\/li>\n<li>Round-the-clock 24-hour care<\/li>\n<li>Anything in between<\/li>\n<li>All of the above!<\/li>\n<\/ul>\n<p>Again, this will depend on what you and your staff are qualified for and experienced enough to do &ndash; and what your clients need from you.<\/p>\n<p>It&rsquo;s worth investigating your local area and finding out what sort of care is in high demand. Take a look at popular local care services and find out what they provide.[\/vc_column_text]<\/p><div class=\"inpage-related\">\n <span class=\"inpage-related-title\">\n 10 essential guides for starting a business <\/span>\n\n \n <div class=\"inpage-related-list glider\">\n <div class=\"inpage-related-item\">\n <a class=\"inpage-related-link\" href=\"https:\/\/startups.co.uk\/guides\/how-to-start-a-business\/\">\n <span class=\"inpage-related-counter\">1<\/span>\n How to start a business: an 11 step guide to success <\/a>\n <\/div>\n <div class=\"inpage-related-item\">\n <a class=\"inpage-related-link\" href=\"https:\/\/startups.co.uk\/strategy\/business-plan-template\/\">\n <span class=\"inpage-related-counter\">2<\/span>\n Free Simple Business Plan Template <\/a>\n <\/div>\n <div class=\"inpage-related-item\">\n <a class=\"inpage-related-link\" href=\"https:\/\/startups.co.uk\/setting-up\/how-to-register-a-company-name\/\">\n <span class=\"inpage-related-counter\">3<\/span>\n How to register a company name in the UK <\/a>\n <\/div>\n <div class=\"inpage-related-item\">\n <a class=\"inpage-related-link\" href=\"https:\/\/startups.co.uk\/setting-up\/apply-for-a-trademark\/\">\n <span class=\"inpage-related-counter\">4<\/span>\n How to register a trademark in the UK: step-by-step guide <\/a>\n <\/div>\n <div class=\"inpage-related-item\">\n <a class=\"inpage-related-link\" href=\"https:\/\/startups.co.uk\/project-management-software\/free-project-plan-templates\/\">\n <span class=\"inpage-related-counter\">5<\/span>\n Top 7 free project plan templates for small businesses <\/a>\n <\/div>\n <div class=\"inpage-related-item\">\n <a class=\"inpage-related-link\" href=\"https:\/\/startups.co.uk\/business-ideas\/cheap-small-business-ideas\/\">\n <span class=\"inpage-related-counter\">6<\/span>\n 101+ small business ideas to start now <\/a>\n <\/div>\n <div class=\"inpage-related-item\">\n <a class=\"inpage-related-link\" href=\"https:\/\/startups.co.uk\/tax\/how-to-register-for-vat\/\">\n <span class=\"inpage-related-counter\">7<\/span>\n How to register for VAT: complete guide <\/a>\n <\/div>\n <div class=\"inpage-related-item\">\n <a class=\"inpage-related-link\" href=\"https:\/\/startups.co.uk\/setting-up\/become-a-sole-trader\/\">\n <span class=\"inpage-related-counter\">8<\/span>\n How to become a sole trader: the complete guide <\/a>\n <\/div>\n <div class=\"inpage-related-item\">\n <a class=\"inpage-related-link\" href=\"https:\/\/startups.co.uk\/funding\/grants\/small-business-grants\/\">\n <span class=\"inpage-related-counter\">9<\/span>\n Grants for small businesses &ndash; and how to apply <\/a>\n <\/div>\n <div class=\"inpage-related-item\">\n <a class=\"inpage-related-link\" href=\"https:\/\/startups.co.uk\/websites\/creating\/how-to-create-a-business-website\/\">\n <span class=\"inpage-related-counter\">10<\/span>\n How to create a business website <\/a>\n <\/div>\n <\/div>\n\n <div class=\"inpage-related-navigation\">\n <span class=\"inpage-related-steps\">\n See more <\/span>\n <button aria-label=\"Previous\" class=\"glider-prev\">\n <i class=\"icon-arrow-big\"><\/i>\n <\/button>\n <button aria-label=\"Next\" class=\"glider-next\">\n <i class=\"icon-arrow-big\"><\/i>\n <\/button>\n <\/div>\n \n<\/div>\n[vc_empty_space]\n <div class=\"highlight-box\">\n <div class=\"highlight-box-decor\">\n <svg class=\"brush-stroke-svg brush-stroke-big\" preserveaspectratio=\"none\" viewbox=\"0 0 116 6\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n <g stroke=\"none\" stroke-width=\"1\" fill=\"#1e73be\">\n <path d=\"M94.0845406,5.55784045 C93.4629887,5.58758734 92.7723755,5.58758734 92.2198849,5.64708111 C92.0127009,5.66195455 91.7824965,5.67682799 91.5062512,5.66195455 C89.5955547,5.58758734 87.6618377,5.5727139 85.7511411,5.67682799 C85.5669776,5.69170144 85.2446914,5.67682799 84.9914666,5.67682799 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85.7273182,4.0213508 C85.546539,4.0213508 85.4260195,4.04074932 85.4862792,4.04074932 C85.6369286,4.04074932 85.8478377,4.06014784 86.0286169,4.06014784 C86.1792662,4.06014784 86.2696559,4.04074932 86.2696559,4.0213508 Z\"><\/path>\n <\/g>\n <\/svg>\n <\/div>\n \n <div class=\"highlight-box-content\">\n <p><strong>Will <\/strong><strong>Donnelly is co-founder of <a href=\"https:\/\/startups.co.uk\/just-started\/lottie-chris-and-will-donnelly\/\">Lottie<\/a>, an online care agency community. Donnelly said that the past two years has shown the country how important the social care market is, creating new opportunities for healthcare startups.<\/strong><\/p>\n<p>&ldquo;Without the incredible efforts of our social care heroes, there is no way the country would have got through COVID-19.<\/p>\n<p>&ldquo;I believe COVID-19 is an opportunity for homes and the wider sector to adopt more digital and tech products, which in turn will lead to huge sector efficiencies and operator savings.&rdquo;<\/p>\n <\/div>\n <\/div>\n[vc_column_text]Alternatively, if you&rsquo;re interested in launching&nbsp;<strong>a care home<\/strong>&nbsp;rather than a mobile home care provider, check out our detailed step-by-step guide to <a href=\"https:\/\/startups.co.uk\/guides\/how-to-open-a-care-home\/\">starting your own care home<\/a>.[\/vc_column_text][vc_column_text title_type=&rdquo;h3&Prime; title=&rdquo;Writing a business plan&rdquo;]\n<h3>Writing a business plan<\/h3>\n<p>Though it may seem like a mammoth task, writing a business plan will help you to think in depth about every aspect of running your business &ndash; from people management to marketing to financial forecasts &ndash; helping you to plan accurately for the future and pre-empt any obstacles.[\/vc_column_text]\n <\/p><div class=\"highlight-box\">\n <div class=\"highlight-box-decor\">\n <svg class=\"brush-stroke-svg brush-stroke-big\" preserveaspectratio=\"none\" viewbox=\"0 0 116 6\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n <g stroke=\"none\" stroke-width=\"1\" fill=\"#1e73be\">\n <path d=\"M94.0845406,5.55784045 C93.4629887,5.58758734 92.7723755,5.58758734 92.2198849,5.64708111 C92.0127009,5.66195455 91.7824965,5.67682799 91.5062512,5.66195455 C89.5955547,5.58758734 87.6618377,5.5727139 85.7511411,5.67682799 C85.5669776,5.69170144 85.2446914,5.67682799 84.9914666,5.67682799 C82.8275451,5.66195455 80.6866442,5.63220767 78.4997023,5.67682799 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85.4862792,4.04074932 C85.6369286,4.04074932 85.8478377,4.06014784 86.0286169,4.06014784 C86.1792662,4.06014784 86.2696559,4.04074932 86.2696559,4.0213508 Z\"><\/path>\n <\/g>\n <\/svg>\n <\/div>\n \n <div class=\"highlight-box-content\">\n <p><b>Don&rsquo;t feel like your business plan has to be set in stone. As Ranjan Singh, co-founder and CEO of <\/b><a style=\"font-weight: bold\" href=\"https:\/\/startups.co.uk\/entrepreneurs\/ranjan-singh-healthhero\/\">HealthHero<\/a><b>,<\/b> <strong>Europe&rsquo;s largest telemedicine provider, told us<\/strong> &ldquo;it is okay to walk away, change and adapt your business. Sometimes a business cannot succeed down a certain path for reasons that are completely outside your control.&rdquo;<\/p>\n <\/div>\n <\/div>\n[vc_column_text title_type=&rdquo;h3&Prime; title=&rdquo;Writing a business plan&rdquo;]<strong>To get started, we&rsquo;d suggest checking out our free <a href=\"https:\/\/startups.co.uk\/strategy\/business-plan-template\/\">business plan template<\/a>.<\/strong>\n<p>Once you&rsquo;re up and running, the&nbsp;<strong>CQC<\/strong>&nbsp;(<strong>Care Quality Commission<\/strong>&nbsp;&ndash; the important regulating body for all things care) will undertake regular inspections of your agency to ensure it&rsquo;s up to scratch.The commission will seek to answer the below questions about your agency. Stick to these expectations and you won&rsquo;t go far wrong&hellip;<\/p>\n<p><strong>Is it safe?<\/strong><br>\nYou and your carers should:<\/p>\n<ul>\n<li>Respect your clients and protect their dignity.<\/li>\n<li>Rectify and investigate any mistakes or incidents openly and immediately.<\/li>\n<li>Be open with clients about their medications, and store and administer them safely.<\/li>\n<li>Be reliable, and ensure clients are made aware of any upcoming changes.<\/li>\n<\/ul>\n<p><strong>Is it effective?<\/strong><br>\nYou and your carers should:<\/p>\n<ul>\n<li>Have the knowledge and skills required to work with given clients.<\/li>\n<li>Ensure clients stay in good health by understanding their needs and listening to their preferences.<\/li>\n<li>Give as much control to the clients as possible.<\/li>\n<\/ul>\n<p><strong>Is it caring?<\/strong><br>\nYou and your carers should:<\/p>\n<ul>\n<li>Know your clients&rsquo; backgrounds and hopes for their care.<\/li>\n<li>Encourage clients to share their views.<\/li>\n<li>Develop trusting, positive relationships with clients and care about their wellbeing.<\/li>\n<\/ul>\n<p><strong>Is it responsive to clients&rsquo; needs?<\/strong><br>\nYou and your carers should:<\/p>\n<ul>\n<li>Work with clients and their families and friends to develop personalised treatment and support plans which adapt to clients&rsquo; changing preferences.<\/li>\n<li>Plan and support with any hospital visits as required.<\/li>\n<li>Take complaints and concerns seriously and deal with them quickly.<\/li>\n<\/ul>\n<p><strong>Is it well-led?<\/strong><br>\nYou should ensure that:<\/p>\n<ul>\n<li>Your staff are happy, well supported by management, support one another and know what&rsquo;s expected of them.<\/li>\n<li>Staff feel confident that, if they report any concerns, they&rsquo;ll be taken seriously and their worries will be investigated.<\/li>\n<li>Staff provide the best care that they can and work well with others who are involved in their clients&rsquo; care.<\/li>\n<\/ul>\n<p>[\/vc_column_text]\n <\/p><div class=\"highlight-box\">\n <div class=\"highlight-box-decor\">\n <svg class=\"brush-stroke-svg brush-stroke-big\" preserveaspectratio=\"none\" viewbox=\"0 0 116 6\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n <g stroke=\"none\" stroke-width=\"1\" fill=\"#1e73be\">\n <path d=\"M94.0845406,5.55784045 C93.4629887,5.58758734 92.7723755,5.58758734 92.2198849,5.64708111 C92.0127009,5.66195455 91.7824965,5.67682799 91.5062512,5.66195455 C89.5955547,5.58758734 87.6618377,5.5727139 85.7511411,5.67682799 C85.5669776,5.69170144 85.2446914,5.67682799 84.9914666,5.67682799 C82.8275451,5.66195455 80.6866442,5.63220767 78.4997023,5.67682799 C76.0825561,5.72144832 73.5963485,5.64708111 71.271284,5.73632176 C69.3605874,5.81068898 67.5649931,5.76606865 65.7003374,5.76606865 C62.4084144,5.76606865 59.0934709,5.79581553 55.7785275,5.79581553 C55.6864457,5.79581553 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<p><strong>Will <\/strong><strong>Donnelly advises care startups not to get too bogged down in early-stage planning, as he learned when developing the Lottie MVP (minimum-viable product).<\/strong><\/p>\n<p>&ldquo;Your assumptions will be wrong and product iteration is everything. Other than taking an MVP approach, I would always advise every new founder to speak to as many customers as possible. At Lottie, this is something I took huge pride in and before hiring any other Care Experts, I was responsible for handling Lottie&rsquo;s first 1,000 enquiries and handling them in a very manual way.<\/p>\n<p>&ldquo;While it was incredibly exhausting, and at times felt very unproductive, [with] this unique insight that I gained that will define Lottie&rsquo;s product roadmap in the future.<\/p>\n <\/div>\n <\/div>\n[vc_column_text title_type=&rdquo;h3&Prime; title=&rdquo;Need help staying on track?&rdquo;]\n<div id=\"attachment_148897\" style=\"width: 716px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-148897\" class=\"size-full wp-image-148897\" src=\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2018\/08\/Chris-and-Will-2.png\" alt=\"Chris and Will Lottie care\" width=\"706\" height=\"469\" srcset=\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2018\/08\/Chris-and-Will-2.png 706w, https:\/\/images.startups.co.uk\/wp-content\/uploads\/2018\/08\/Chris-and-Will-2-480x319.png 480w, https:\/\/images.startups.co.uk\/wp-content\/uploads\/2018\/08\/Chris-and-Will-2-640x425.png 640w\" sizes=\"(max-width: 706px) 100vw, 706px\"><p id=\"caption-attachment-148897\" class=\"wp-caption-text\">Chris and Will Donnelly, co-founders of Lottie<\/p><\/div>\n<h3>Need help staying on track?<\/h3>\n<p>If you&rsquo;re starting a care home then you&rsquo;ll be facing a number of tasks. Keeping everything organised is vital, and we recommend using a software management tool to help.<\/p>\n<p>Project management software is a great help whether you&rsquo;re working alone or with others. You can assign tasks, streamline projects and effectively track progress all in one place.<\/p>\n<p><a href=\"https:\/\/webforms.startups.co.uk\/project-management-software\">Find out which project management tool we recommend today<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<\/p><div class=\"jumplink-anchor-section\">\n <div class=\"jumplink-anchor-pointer\" id=\"link-regulations-and-training\"><\/div>\n<\/div>\n[vc_column_text show_in_index=&rdquo;true&rdquo; title_index=&rdquo;Regulations and training&rdquo; hash_url=&rdquo;undefined#regulations-and-training&rdquo; title_type=&rdquo;h2&Prime; title=&rdquo;Regulations and training&rdquo;]\n<h2>Regulations and training<\/h2>\n<p>Every care agency must have what&rsquo;s known as a registered manager &ndash; an individual who manages the day-to-day running of the agency and oversees its activity, ensuring it complies with regulations.<\/p>\n<p>While this doesn&rsquo;t have to be the business&rsquo; owner, it also can be &ndash; so unless you decide to recruit a senior staff member right away, you&rsquo;ll likely act as the registered manager yourself.<\/p>\n<p>You do need to have the experience and qualifications called for by the role, though &ndash; including either:<\/p>\n<ul>\n<li>A QCF Level 5 Diploma in Leadership for Health and Social Care (either a pathway in Management of Adult Services or Management of Adult Residential Services),<\/li>\n<li>A Registered Manager&rsquo;s Award (RMA), or<\/li>\n<li>An NVQ Level 4 in Leadership and Management for Care Services<\/li>\n<\/ul>\n<p>While the latter two are no longer offered, they are still accepted by the CQC as valid qualifications.<\/p>\n<p>It&rsquo;s also worth noting that these qualifications do need to be supplemented by another which shows you have a practical understanding of your specific care setting. For example, a nursing or health and social care qualification.<\/p>\n<p>If you&rsquo;re going to be providing care to clients yourself, you (and any care staff you hire, for that matter) must also have completed what&rsquo;s known as&nbsp;<strong>common inductions standards (CIS) training<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<\/p><div class=\"jumplink-anchor-section\">\n <div class=\"jumplink-anchor-pointer\" id=\"link-registering-with-the-cqc\"><\/div>\n<\/div>\n[vc_column_text show_in_index=&rdquo;true&rdquo; title_index=&rdquo;Registering with the CQC&rdquo; hash_url=&rdquo;undefined#registering-with-the-cqc&rdquo; title_type=&rdquo;h2&Prime; title=&rdquo;Registering with the CQC&rdquo;]\n<h2>Registering with the CQC<\/h2>\n<p>Before you take&nbsp;<i>any<\/i>&nbsp;steps towards getting started, you must first register with:<\/p>\n<ul>\n<li>The Care Quality Commission (CQC) if you&rsquo;re based in England<\/li>\n<li>The Care Inspectorate if you&rsquo;re based in Scotland<\/li>\n<li>The CSSIW if you&rsquo;re based in Wales<\/li>\n<\/ul>\n<p>It&rsquo;s a legal requirement under the Health and Social Care Act that you do this; registering both&nbsp;<strong>your agency<\/strong>&nbsp;and the person who&rsquo;ll be your&nbsp;<strong>registered manager<\/strong>&nbsp;&ndash; whether that&rsquo;s you or someone else.<\/p>\n<p>Registering with the CQC is a fairly long process &ndash; but it gives you the opportunity to prove that you&rsquo;re appropriately qualified, experienced enough, and truly committed to providing home care of exceptional standards.<\/p>\n<p>As part of the registration process, you will:<\/p>\n<ul>\n<li>Apply for a&nbsp;<strong>DBS (Disclosure Barring Service) check<\/strong>. This check aims to prove whether or not you&rsquo;re legally able to work with vulnerable adults &ndash; so without passing your DBS check, you can&rsquo;t legally set up a care agency. If you have any co-founders and a registered manager who isn&rsquo;t you, they&rsquo;ll also need to undergo a DBS check.<\/li>\n<li>Supply&nbsp;<strong>references<\/strong>&nbsp;from previous employers.<\/li>\n<li>Give a reference from&nbsp;<strong>your GP<\/strong>&nbsp;which states that you&rsquo;re healthy and fit enough to provide care for others.<\/li>\n<li>Fill in the appropriate&nbsp;<strong>CQC registration form<\/strong>.<\/li>\n<li>Apply to be named&nbsp;<strong>registered manager<\/strong>&nbsp;(or have your intended registered manager fill in an application to be named so).<\/li>\n<li>Create a&nbsp;<strong>statement of purpose<\/strong>. This should cover every aspect of your business in detail &ndash; including the services you&rsquo;ll be providing, what you intend to achieve with your agency, and your contact details. Don&rsquo;t worry &ndash; the CQC provides a template to help ensure you don&rsquo;t miss anything important.<\/li>\n<\/ul>\n<p>Once you&rsquo;ve done all of the above, you&rsquo;ll be able to submit your CQC registration application! You can get started online by visiting&nbsp;<a href=\"https:\/\/www.cqc.org.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">the CQC website<\/a>.<\/p>\n<div class=\"highlight__box\">\n<p>In order to register, you&rsquo;ll need to pay an annual registration fee. You can calculate what your registration fee will be by multiplying the number of clients you&rsquo;ll have by 45.77, then adding 239:<strong>Your registration fee = &pound;239 + (number of service users &times; 45.77)<\/strong><\/p>\n<p>NB: This fee can reach a maximum of &pound;78,047. This applies to those who have 1,700 service users or more.<\/p>\n<hr>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<\/p><div class=\"jumplink-anchor-section\">\n <div class=\"jumplink-anchor-pointer\" id=\"link-insurance\"><\/div>\n<\/div>\n[vc_column_text show_in_index=&rdquo;true&rdquo; title_index=&rdquo;Insurance&rdquo; hash_url=&rdquo;undefined#insurance&rdquo; title_type=&rdquo;h2&Prime; title=&rdquo;Insurance&rdquo;]\n<h2>Insurance<\/h2>\n<p>Because you and your staff will be responsible for your clients&rsquo; wellbeing &ndash; coming into close contact with them and administering medications and treatments &ndash; your business will need to be insured against any costly legal claims that could come your way.<\/p>\n<p>You&rsquo;ll need to look into getting:<\/p>\n<ul>\n<li>Public liability insurance<\/li>\n<li>Professional indemnity insurance<\/li>\n<li>Employers&rsquo; liability insurance<\/li>\n<li>Medical malpractice cover<\/li>\n<li>Treatments liability insurance<\/li>\n<\/ul>\n<p>Plus any other covers which you believe are suitable.<\/p>\n<p>Rather than buying these covers separately, it may be that you&rsquo;re able to find an insurance package specifically for care agencies. Remember to shop around rather than settling on the first offer you see.<\/p>\n<hr>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<\/p><div class=\"jumplink-anchor-section\">\n <div class=\"jumplink-anchor-pointer\" id=\"link-equipment-and-costs\"><\/div>\n<\/div>\n[vc_column_text show_in_index=&rdquo;true&rdquo; title_index=&rdquo;Equipment and costs&rdquo; title_type=&rdquo;h2&Prime; title=&rdquo;Equipment and costs&rdquo;]\n<h2>Equipment and costs<\/h2>\n<p>It&rsquo;s difficult to predict how much it&rsquo;ll cost to start a care agency. Your start-up costs don&rsquo;t have to be crippling &ndash; after all, you can start from home, and won&rsquo;t need to hire hordes of staff right away &ndash; but you will have a few significant outlays:<\/p>\n<ul>\n<li>Paying your CQC registration fee (you&rsquo;ll need to pay this once a year to keep your registration)<\/li>\n<li>Getting insurance<\/li>\n<li>Paying staff salaries<\/li>\n<li>Taking on marketing costs (i.e. paying for a website building service, organising promotional materials, etc)<\/li>\n<li>Buying or renting care agency software<\/li>\n<li>Paying for any training required by you or your staff<\/li>\n<li>Renting an office space (if you&rsquo;re not starting from home)<\/li>\n<\/ul>\n<p>When you start up, you might find that cashflow can be problematic &ndash; for example, you might have to pay a member for staff for care that they&rsquo;ve provided before the client they cared for pays you.<\/p>\n<p>In the Startups Forum, forum user Hannah states the importance of having &ldquo;positive cashflow&rdquo;, and advises: &ldquo;You need a&nbsp;strong factoring company to support cashflow.&rdquo; You can find out more about what&rsquo;s available in our guide to the <a href=\"https:\/\/startups.co.uk\/finance\/invoice-factoring\/best-invoice-factoring-companies\/\">best factoring companies<\/a>.[\/vc_column_text][vc_column_text hash_url=&rdquo;undefined#&rdquo; title_type=&rdquo;h3&Prime; title=&rdquo;Equipment&rdquo;]<\/p>\n<h3>Equipment<\/h3>\n<p>When it comes to starting a care agency, you won&rsquo;t need much in the way of equipment &ndash; but as you&rsquo;ll be dealing with confidential care records you should ensure your business operates from a room (whether that&rsquo;s a room in your home or in an office space) that can be&nbsp;<strong>locked tight<\/strong>.<\/p>\n<p>You&rsquo;ll also want to invest in a fire-proof, lockable unit &ndash; such as a&nbsp;<strong>safe<\/strong>&nbsp;or&nbsp;<strong>filing system<\/strong>&nbsp;&ndash; where confidential staff and service user records can be stored.<\/p>\n<p>Of course, if you opt to go paperless and only store records digitally using a&nbsp;<strong>care software programme<\/strong>, this won&rsquo;t be so much of a concern for you &ndash; though you will need to ensure your&nbsp;<strong>computer or laptop<\/strong>&nbsp;&ndash; and the software on it &ndash; is password-protected and stored securely when you&rsquo;re not in your office.[\/vc_column_text][vc_column_text hash_url=&rdquo;undefined#&rdquo; title_type=&rdquo;h3&Prime; title=&rdquo;Uniforms&rdquo;]<\/p>\n<h3>Uniforms<\/h3>\n<p>You might also choose to supply&nbsp;<strong>care uniforms<\/strong>&nbsp;for your staff, although it&rsquo;s also perfectly acceptable for you to ask them to purchase their own. If you do this, though, you&rsquo;ll need to be able to direct them to a reputable company from which they can buy their uniform.<\/p>\n<p>You will, however, need to supply your staff with&nbsp;<strong>photographic ID badges<\/strong>&nbsp;&ndash; it&rsquo;s important that they have these on them when visiting clients&rsquo; homes and carrying out care services.<\/p>\n<p>It&rsquo;s also a good idea to provide any&nbsp;<strong>protective clothing<\/strong>&nbsp;that your staff might need, such as aprons or disposable gloves.[\/vc_column_text][vc_column_text hash_url=&rdquo;undefined#&rdquo; title_type=&rdquo;h3&Prime; title=&rdquo;Home care software&rdquo;]<\/p>\n<h3>Home care software<\/h3>\n<p>If you want your care agency to run smoothly without the need for endless paperwork on your part, investing in home care scheduling software is a must.<\/p>\n<p>In short, care agency software aims to automate administrative, paperwork-heavy tasks that might otherwise take you (and your staff) hours to complete.<\/p>\n<p>A good software package can enable you to:<\/p>\n<ul>\n<li>Plan and record your staff&rsquo;s shifts and appointments in a digital timetable<\/li>\n<li>Hold a record of both your staff and clients&rsquo; details<\/li>\n<li>Possibly ask staff to check in and out of appointments so you can monitor their activity<\/li>\n<\/ul>\n<p>If you opt for a cloud-based software system, you and your staff will be able to access the portal remotely using any device &ndash; from office computers to personal smartphones. So if you\/they need to check schedules or upload notes on the run, you can.<\/p>\n<p>You&rsquo;ll save yourself a lot of time and headache if you opt for a package which also includes financial capabilities such as accounting and invoicing, and HR functions.<\/p>\n<div class=\"highlight__box\">\n<p>There are a number of software packages on the market for call scheduling, rotas, invoicing and call monitoring.<\/p>\n<p>But new providers should be wary of off-the-shelf packages for policies as many of them are not compliant with the Health and Social Care Act essential standards.<\/p>\n<p>You might also want to consider creating a business email to better communicate with your patients. Check out our <a href=\"https:\/\/www.startups.co.uk\/websites\/hosting\/how-to-set-up-a-business-email\/\" target=\"_blank\" rel=\"noopener\">step-by-step guide<\/a> on how to create one.<\/p>\n<\/div>\n<p>[\/vc_column_text]\n <\/p><div class=\"highlight-box\">\n <div class=\"highlight-box-decor\">\n <svg class=\"brush-stroke-svg brush-stroke-big\" preserveaspectratio=\"none\" viewbox=\"0 0 116 6\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n <g stroke=\"none\" stroke-width=\"1\" fill=\"#1e73be\">\n <path d=\"M94.0845406,5.55784045 C93.4629887,5.58758734 92.7723755,5.58758734 92.2198849,5.64708111 C92.0127009,5.66195455 91.7824965,5.67682799 91.5062512,5.66195455 C89.5955547,5.58758734 87.6618377,5.5727139 85.7511411,5.67682799 C85.5669776,5.69170144 85.2446914,5.67682799 84.9914666,5.67682799 C82.8275451,5.66195455 80.6866442,5.63220767 78.4997023,5.67682799 C76.0825561,5.72144832 73.5963485,5.64708111 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C93.5273365,5.03977318 93.7081157,5.02037466 93.7081157,5.02037466 C93.7382456,5.00097614 93.5574663,4.98157762 93.3766871,4.98157762 C93.2862975,4.98157762 93.1055183,5.00097614 93.1055183,5.00097614 C93.0452585,5.03977318 93.2260378,5.03977318 93.4369469,5.03977318 Z M64.6758363,6 C64.7963558,6 64.977135,6 65.0072649,6 C65.1579143,5.98060148 64.977135,5.96120296 64.7963558,5.96120296 C64.7059662,5.96120296 64.5854467,5.96120296 64.4950571,5.98060148 C64.5553169,5.98060148 64.6155766,5.98060148 64.6758363,6 Z M90.6789362,4.03643854 C90.5885466,4.03643854 90.4680271,4.01704002 90.3776375,4.01704002 C90.1365986,4.01704002 90.0160791,4.03643854 90.1667284,4.05583706 C90.2269882,4.05583706 90.4077674,4.07523558 90.498157,4.05583706 C90.5885466,4.07523558 90.6186765,4.05583706 90.6789362,4.03643854 Z M86.2696559,4.0213508 C86.0888766,4.0213508 85.9080974,4.0213508 85.7273182,4.0213508 C85.546539,4.0213508 85.4260195,4.04074932 85.4862792,4.04074932 C85.6369286,4.04074932 85.8478377,4.06014784 86.0286169,4.06014784 C86.1792662,4.06014784 86.2696559,4.04074932 86.2696559,4.0213508 Z\"><\/path>\n <\/g>\n <\/svg>\n <\/div>\n \n <div class=\"highlight-box-content\">\n <p><strong>Will Donnelly,&nbsp;co-founder of <a href=\"https:\/\/startups.co.uk\/just-started\/lottie-chris-and-will-donnelly\/\">Lottie<\/a>, an online care agency community,<\/strong><strong>&nbsp;emphasised the importance of digital solutions when starting a social care business.<\/strong><\/p>\n<p>&ldquo;The social care market is broken in so many ways. Consumers lack transparency, it&rsquo;s digitally backwards and in the long-term, the sector is unsustainable without a dramatic increase of funding and innovation.<\/p>\n<p>&ldquo;For me, the opportunity to redesign a sector from the ground up is incredibly exciting, but also to instil positivity in an unloved market and to champion families across the UK in one of life&rsquo;s most stressful scenarios.&rdquo;<\/p>\n <\/div>\n <\/div>\n[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"jumplink-anchor-section\">\n <div class=\"jumplink-anchor-pointer\" id=\"link-managing-care-agency-finances\"><\/div>\n<\/div>\n[vc_column_text show_in_index=&rdquo;true&rdquo; title_index=&rdquo;Financing your care agency&rdquo; hash_url=&rdquo;undefined#financing-your-care-agency&rdquo; title_type=&rdquo;h2&Prime; title=&rdquo;Financing your care agency&rdquo;]\n<h2>Handling your care agency&rsquo;s finances<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-148279 size-full aligncenter\" src=\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2022\/01\/Inflation-concern.jpg\" alt=\"Inflation concern\" width=\"704\" height=\"460\" srcset=\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2022\/01\/Inflation-concern.jpg 704w, https:\/\/images.startups.co.uk\/wp-content\/uploads\/2022\/01\/Inflation-concern-480x314.jpg 480w, https:\/\/images.startups.co.uk\/wp-content\/uploads\/2022\/01\/Inflation-concern-640x418.jpg 640w, https:\/\/images.startups.co.uk\/wp-content\/uploads\/2022\/01\/Inflation-concern-172x112.jpg 172w\" sizes=\"(max-width: 704px) 100vw, 704px\">[\/vc_column_text][vc_column_text hash_url=&rdquo;&rdquo; title_type=&rdquo;h3&Prime; title=&rdquo;Handling your money&rdquo;]Starting a business takes money and time, and accountancy software can help with both. Whether you&rsquo;re self-employed, a sole trader, or running a business with staff, you&rsquo;ll need to stay on top of your finances. If you&rsquo;re not ready to employ an accountant to help out, then we suggest using an online accountancy tool.<\/p>\n<p>Running a care agency can be hectic, so you probably don&rsquo;t want to spend a lot of time thinking about your money. However, you can&rsquo;t ignore it if you want your business to succeed. Accountancy software is designed to simplify the complex processes related to money.<\/p>\n<p>From tracking your outgoings to managing your taxes, you&rsquo;ll find any finance process simpler with the right tools in place. 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C86.1792662,4.06014784 86.2696559,4.04074932 86.2696559,4.0213508 Z\"><\/path>\n <\/g>\n <\/svg>\n <\/div>\n \n <div class=\"highlight-box-content\">\n <p><b>Ranjan Singh, co-founder and CEO of <\/b><a style=\"font-weight: bold\" href=\"https:\/\/startups.co.uk\/entrepreneurs\/ranjan-singh-healthhero\/\">HealthHero, <\/a><b>told us that there is lots of different financial information to keep track of when running a care business:<\/b> &ldquo;There is a range of information that is critical to me on a very regular basis, but first and foremost it is about growth.<\/p>\n<p>&ldquo;I keep a close eye on metrics related to service levels, the consultations we offer people, and client satisfaction. Then, of course, product integration\/development, budgets and where we are placing our bets in terms of investment in technology. We are growing so quickly and we have such a huge opportunity to change healthcare for the better, that being laser-focused on our objectives is critical for success.&rdquo;<\/p>\n <\/div>\n <\/div>\n[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"jumplink-anchor-section\">\n <div class=\"jumplink-anchor-pointer\" id=\"link-attracting-care-workers-to-your-agency\"><\/div>\n<\/div>\n[vc_column_text show_in_index=&rdquo;true&rdquo; title_index=&rdquo;Attracting care workers to your agency&rdquo; hash_url=&rdquo;undefined#attracting-care-workers-to-your-agency&rdquo; title_type=&rdquo;h2&Prime; title=&rdquo;Attracting care workers to your agency&rdquo;]\n<h2>Attracting care workers to your agency<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-148902 size-full aligncenter\" src=\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2018\/08\/Care-home.jpg\" alt=\"Care home\" width=\"706\" height=\"460\" srcset=\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2018\/08\/Care-home.jpg 706w, https:\/\/images.startups.co.uk\/wp-content\/uploads\/2018\/08\/Care-home-480x313.jpg 480w, https:\/\/images.startups.co.uk\/wp-content\/uploads\/2018\/08\/Care-home-640x417.jpg 640w, https:\/\/images.startups.co.uk\/wp-content\/uploads\/2018\/08\/Care-home-172x112.jpg 172w\" sizes=\"(max-width: 706px) 100vw, 706px\"><\/p>\n<p>Hiring qualified, trustworthy, friendly and reliable care workers is crucial to the success of your home care agency.<\/p>\n<p>First, you need to attract candidates using a&nbsp;<strong>targeted recruitment strategy<\/strong>. Think about the type of person you want to hire, and advertise the job in the places they&rsquo;ll see it. For example:<\/p>\n<ul>\n<li>Get in touch with local universities and ask them to share your details with graduates in care qualifications.<\/li>\n<li>Consider taking on apprentices.<\/li>\n<li>Partner with your local JobCentre Plus, asking them to put you in touch with candidates with the right values and qualifications.<\/li>\n<li>Advertising the role on your website.<\/li>\n<li>Listing the vacancy on online job websites such as Reed and Indeed, or on the government&rsquo;s Find a Job service.<\/li>\n<\/ul>\n<div class=\"highlight__box\">\n<p>NB: Any staff you hire must:<\/p>\n<ul>\n<li>Undertake a&nbsp;<strong>DBS check<\/strong>&nbsp;to confirm that they&rsquo;re legally able to work closely with vulnerable adults and children.<\/li>\n<li>Complete&nbsp;<strong>CIS training<\/strong>&nbsp;and gain a&nbsp;<strong>Care Certificate<\/strong>&nbsp;(if they&rsquo;re new to the care sector). If they haven&rsquo;t already done this, they can do so after you hire them &ndash; but it must be within 12 weeks of their starting to work for you.<\/li>\n<\/ul>\n<\/div>\n<p>After hiring a new care worker to your agency, you&rsquo;ll need to be prepared to pay for any training they need to advance their skills, and shadow them as they go out on care visits and shifts until you&rsquo;re confident that they&rsquo;re strong care workers.<\/p>\n<p>While inducting a new carer can be costly and time-consuming, it&rsquo;s also a crucial process. One of your workers providing inadequate care to a client could lead to a loss of clients, legal claims and even bad publicity &ndash; so inducting and training carers properly will benefit your business in the long run.[\/vc_column_text]\n <\/p><div class=\"highlight-box\">\n <div class=\"highlight-box-decor\">\n <svg class=\"brush-stroke-svg brush-stroke-big\" preserveaspectratio=\"none\" viewbox=\"0 0 116 6\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n <g stroke=\"none\" stroke-width=\"1\" fill=\"#1e73be\">\n <path d=\"M94.0845406,5.55784045 C93.4629887,5.58758734 92.7723755,5.58758734 92.2198849,5.64708111 C92.0127009,5.66195455 91.7824965,5.67682799 91.5062512,5.66195455 C89.5955547,5.58758734 87.6618377,5.5727139 85.7511411,5.67682799 C85.5669776,5.69170144 85.2446914,5.67682799 84.9914666,5.67682799 C82.8275451,5.66195455 80.6866442,5.63220767 78.4997023,5.67682799 C76.0825561,5.72144832 73.5963485,5.64708111 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C93.5273365,5.03977318 93.7081157,5.02037466 93.7081157,5.02037466 C93.7382456,5.00097614 93.5574663,4.98157762 93.3766871,4.98157762 C93.2862975,4.98157762 93.1055183,5.00097614 93.1055183,5.00097614 C93.0452585,5.03977318 93.2260378,5.03977318 93.4369469,5.03977318 Z M64.6758363,6 C64.7963558,6 64.977135,6 65.0072649,6 C65.1579143,5.98060148 64.977135,5.96120296 64.7963558,5.96120296 C64.7059662,5.96120296 64.5854467,5.96120296 64.4950571,5.98060148 C64.5553169,5.98060148 64.6155766,5.98060148 64.6758363,6 Z M90.6789362,4.03643854 C90.5885466,4.03643854 90.4680271,4.01704002 90.3776375,4.01704002 C90.1365986,4.01704002 90.0160791,4.03643854 90.1667284,4.05583706 C90.2269882,4.05583706 90.4077674,4.07523558 90.498157,4.05583706 C90.5885466,4.07523558 90.6186765,4.05583706 90.6789362,4.03643854 Z M86.2696559,4.0213508 C86.0888766,4.0213508 85.9080974,4.0213508 85.7273182,4.0213508 C85.546539,4.0213508 85.4260195,4.04074932 85.4862792,4.04074932 C85.6369286,4.04074932 85.8478377,4.06014784 86.0286169,4.06014784 C86.1792662,4.06014784 86.2696559,4.04074932 86.2696559,4.0213508 Z\"><\/path>\n <\/g>\n <\/svg>\n <\/div>\n \n <div class=\"highlight-box-content\">\n <p><strong>Will <\/strong><strong>Donnelly told us:<\/strong> &ldquo;As a first-time founder (ignoring my events business previously), I&rsquo;ve learnt so much about employment and people management. Ultimately, you can&rsquo;t do everything yourself and finding\/maintaining incredible talent is what defines any business.<\/p>\n<p>&ldquo;Thankfully, I have started Lottie with my brother, Chris, who&rsquo;s previously built a successful business, which has allowed us to jump a lot of the hurdles, I would have inevitably been tripped up by.&rdquo;<\/p>\n <\/div>\n <\/div>\n[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"jumplink-anchor-section\">\n <div class=\"jumplink-anchor-pointer\" id=\"link-securing-contracts-and-growing-your-agency\"><\/div>\n<\/div>\n[vc_column_text show_in_index=&rdquo;true&rdquo; title_index=&rdquo;Securing contracts and growing your agency&rdquo; hash_url=&rdquo;undefined#securing-contracts-and-growing-your-agency&rdquo; title_type=&rdquo;h2&Prime; title=&rdquo;Securing contracts and growing your agency&rdquo;]\n<h2>Securing contracts and growing your agency<\/h2>\n<p>Care agencies can receive care contracts from their local authorities, who pay them for the services they provide to clients.<\/p>\n<p>While this can be a simpler way to gain contracts than attracting private clients through marketing, it&rsquo;s worth remembering that local authorities often don&rsquo;t pay very well. So, while tendering for contracts from your local council can be a good way to kickstart business, it&rsquo;s not always viable to rely on them as you grow.<\/p>\n<div class=\"highlight__box\">\n<p>Local authorities do give contracts to new care providers, especially those in their own borough. Some local authorities are allowing new domiciliary care providers to bid for tender; even those who have not yet been inspected by CQC and are new care service providers.<\/p>\n<p>The number of service using clients is growing all the time, and there are only so many existing service providers in one borough. If the existing service providers do not have the capacity to accommodate new service users, the local authority will gladly take on new service providers and keep business in their borough &ndash; otherwise users go to their neighbouring areas for new service providers.<\/p>\n<p>There are certain rules and regulations within the public sector about making space for new start-up businesses and not always going for the big fish to give new start-ups a chance, but as mentioned, different local councils work in different ways in terms of whether they follow that rule or not.<\/p>\n<\/div>\n<p>[\/vc_column_text]\n <\/p><div class=\"highlight-box\">\n <div class=\"highlight-box-decor\">\n <svg class=\"brush-stroke-svg brush-stroke-big\" preserveaspectratio=\"none\" viewbox=\"0 0 116 6\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n <g stroke=\"none\" stroke-width=\"1\" fill=\"#1e73be\">\n <path d=\"M94.0845406,5.55784045 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C90.1365986,4.01704002 90.0160791,4.03643854 90.1667284,4.05583706 C90.2269882,4.05583706 90.4077674,4.07523558 90.498157,4.05583706 C90.5885466,4.07523558 90.6186765,4.05583706 90.6789362,4.03643854 Z M86.2696559,4.0213508 C86.0888766,4.0213508 85.9080974,4.0213508 85.7273182,4.0213508 C85.546539,4.0213508 85.4260195,4.04074932 85.4862792,4.04074932 C85.6369286,4.04074932 85.8478377,4.06014784 86.0286169,4.06014784 C86.1792662,4.06014784 86.2696559,4.04074932 86.2696559,4.0213508 Z\"><\/path>\n <\/g>\n <\/svg>\n <\/div>\n \n <div class=\"highlight-box-content\">\n <p><strong>Will Donnelly, co-founder of Lottie, said: &ldquo;<\/strong>To date, we&rsquo;ve been overwhelmed by the reception for Lottie, both from customers (families) and care partners. However, doing something different and new in any sector is always going to have its challenges, let alone a market as behind as the care home industry.<\/p>\n<p>&ldquo;But, persistence is key and staying true to your company&rsquo;s value and mission is paramount.&rdquo;<\/p>\n <\/div>\n <\/div>\n[vc_column_text title_type=&rdquo;h3&Prime; title=&rdquo;Marketing for private sector clients&rdquo;]\n<h3>Marketing for private sector clients<\/h3>\n<p>Alternatively, care agencies can publicly advertise their services in order to encourage clients to organise care directly with the agency.<\/p>\n<p>In order to market your agency, you should try:<\/p>\n<ul>\n<li><strong>Setting up a website.<\/strong> No matter how you get your contracts, an informative, easy-to-use website is a must &ndash; you can set one up by either hiring a freelance web designer or using a <a href=\"https:\/\/startups.co.uk\/websites\/builders\/best-website-builders-uk\/\">website builder <\/a>software. Be sure to list your services, price packages and contact details on your site, and optimise it for search so that it appears on Google when someone searches for care in your area.<\/li>\n<li><strong>Leaflet drops.<\/strong>&nbsp;These entail printing out a number of professional-looking leaflets &ndash; which detail your services and list your contact details &ndash; and delivering them through local letterboxes into peoples&rsquo; homes. This is something you can do yourself, or enlist the help of an organisation that can coordinate large-scale postal campaigns, such as Royal Mail.<\/li>\n<li><strong>Traditional advertising.<\/strong>&nbsp;Have an advert printed in the local paper and magazines, or read out over the radio. Just ensure what you&rsquo;re putting out there is of a professional standard &ndash; you may need to hire a freelance designer or copywriter.<\/li>\n<li><strong>Referral marketing.<\/strong> Reach out to local doctors and hospitals and work to build a positive relationship with them, with the aim that they will recommend you to their patients who are in need of home care. You should also ask current clients to spread the word about you.<\/li>\n<li><strong>Social media.&nbsp;<\/strong>This is a good way to grow your client base and connect with people who might be looking to use, or learn more about, your service. As with a website, be sure to list your services, price packages and contact details on your site, and optimise it for search so that it appears on Google when someone searches for care in your area.<\/li>\n<\/ul>\n<div id=\"attachment_148903\" style=\"width: 716px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-148903\" class=\"size-full wp-image-148903\" src=\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2018\/08\/Lottie-app.png\" alt=\"Lottie Instagram page\" width=\"706\" height=\"462\" srcset=\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2018\/08\/Lottie-app.png 706w, https:\/\/images.startups.co.uk\/wp-content\/uploads\/2018\/08\/Lottie-app-480x314.png 480w, https:\/\/images.startups.co.uk\/wp-content\/uploads\/2018\/08\/Lottie-app-640x419.png 640w, https:\/\/images.startups.co.uk\/wp-content\/uploads\/2018\/08\/Lottie-app-172x112.png 172w\" sizes=\"(max-width: 706px) 100vw, 706px\"><p id=\"caption-attachment-148903\" class=\"wp-caption-text\">Lottie&rsquo;s Instagram profile<\/p><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text hash_url=&rdquo;undefined#&rdquo; title_type=&rdquo;h2&Prime; title=&rdquo;What&rsquo;s next?&rdquo;]<\/p>\n<\/div>\n<h2>What&rsquo;s next?<\/h2>\n<div class=\"span640\">\n<div class=\"content-output single\">\n<article>\n<div class=\"content-main\">\n<p>If you&rsquo;re an experienced care professional and feel confident that you&rsquo;d be able to lead a team of care workers, starting your own home care agency could be the ideal business opportunity for you.<\/p>\n<p>Remember: quality of care is key. If you strive to treat every client as you&rsquo;d like your own family members to be cared for &ndash; and instil this outlook into your care staff, too &ndash; your care agency could well succeed.<\/p>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<div class=\"span300 sidebar hidden-phone\">\n<aside id=\"meta\" class=\"aside\">\n<div id=\"custom_html-26\" class=\"widget_text widget useful-links... widget_custom_html\">\n<div class=\"widget_text widget-content\">\n<div class=\"widget-title\"><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p>[\/vc_column_text] <\/p><div class=\"flexi-comp-lw\">\n <div class=\"flexi-comp-lw-text\">\n <p>Startups.co.uk is reader-supported. If you make a purchase through the links on our site, we may earn a commission from the retailers of the products we have reviewed. This helps Startups.co.uk to provide free reviews for our readers. It has no additional cost to you, and never affects the editorial independence of our reviews.<\/p>\n <\/div>\n <\/div>\n[\/vc_column][\/vc_row]\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text hash_url=&rdquo;undefined#&rdquo; title_type=&rdquo;h1&Prime;]Between the UK&rsquo;s ever-growing ageing population and the NHS crisis, demand for domiciliary (or home-based) care services is skyrocketing &ndash; and the industry is worth a whopping &pound;7.8bn per year. While the NHS provides care to countless vulnerable adults and elderly people, there&rsquo;s plenty of room for new independent care agencies to offer [&hellip;]<\/p>\n","protected":false},"author":91468,"featured_media":118403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2999],"tags":[4357],"acf":[],"yoast_head":"\n<title>How to Start a Care Agency: Step-by-Step Guide | Startups.co.uk<\/title>\n<meta name=\"description\" content=\"Are you an experienced care professional who could manage a team of carers? 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