{"id":123105,"date":"2019-03-19T17:40:44","date_gmt":"2019-03-19T17:40:44","guid":{"rendered":"https:\/\/startups.co.uk\/?p=123105"},"modified":"2024-02-09T16:52:49","modified_gmt":"2024-02-09T16:52:49","slug":"what-is-crm","status":"publish","type":"post","link":"https:\/\/startups.co.uk\/crm-software\/what-is-crm\/","title":{"rendered":"What is CRM? (and how can it help your business grow in 2024)"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text title_type=”h1″]In the days before the internet, it was pretty straightforward for small business owners. Face-to-face, they could get to know their customers’ preferences directly, make the best recommendations from over the counter and take the time to answer every query. However, with more strict demand for personalisation from customers, the rise of ecommerce, and the development of technologies this has become more difficult – and that’s where CRM for small businesses<\/strong><\/a> comes in to save the day.<\/p>\n

A CRM system keeps your customer contact details updated, tracks your customer interactions, and manages your accounts. By equipping your business with this data, you can improve customer relationships and continue to add value. CRM is therefore a universal tool that is useful for all your teams who interact or deal with customers in some shape or form, from sales to marketing to customer services.<\/p>\n

What does CRM stand for?<\/h3>\n

Short for Customer Relationship Management, CRM is a comprehensive software solution that allows you to manage your customer relationships. From collecting customer data to strategising how best to follow up with a lead, CRM gives you the insights necessary to retain and grow your customer base.<\/p>\n

See our guide to CRM examples<\/strong><\/a> to learn more about some of the tools on the market.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<\/p>

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\n In this article, we’ll cover: <\/h3>\n