{"id":125119,"date":"2019-12-31T17:23:47","date_gmt":"2019-12-31T17:23:47","guid":{"rendered":"https:\/\/startups.co.uk\/?p=125119"},"modified":"2022-01-25T11:46:57","modified_gmt":"2022-01-25T11:46:57","slug":"podcasting","status":"publish","type":"post","link":"https:\/\/startups.co.uk\/business-ideas\/podcasting\/","title":{"rendered":"Business ideas for 2020: Podcasting"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text title_type=”h1″]If you’ve been living under a rock with no internet signal for the last few years, a podcast is just a digital audio file that can be downloaded or streamed from computers, mobile devices, smart speakers and pretty much any device that can be connected to the internet.<\/p>\n

They’ve rapidly become the radio for the internet age and every week, hundreds of thousands of podcasts pump out episodes on every conceivable subject for an appreciative audience all over the world. People love podcasts for the same reasons they love the internet – pretty much anyone can start a podcast, they’re free to listen to (with a few minor exceptions), are available worldwide, and the sheer number of podcasts means there’s a perfect podcast for everyone, whether you’re into following the fortunes of a fictional football club<\/a>, expert insight into the never-ending crisis that is Brexit<\/a>, or in-depth analysis of terrible erotica<\/a>.<\/p>\n

The tech that powers podcasts was actually invented back in 2004, while the term (a portmanteau of iPod and broadcasting) was coined in the same year by Ben Hammersley, in a Guardian article<\/a> that discussed what we should call this rise of online radio (he gave two alternatives: audioblogging and guerillamedia). Fast forward 15 years and there are now 700,000 podcasts that have published 29 million episodes in over 100 languages. In the UK, the BBC is making big moves in the podcast space and accounts for some of the country’s most popular podcasts, something that has helped expose podcasts to new audiences and accelerated the growth of podcasts in general. In short, the market for podcasts is huge, the audience keeps increasing, and 2020 is the perfect time to get in the podcast game.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n <\/p>

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\n \n \n Is it Coronavirus-proof? <\/span>\n <\/div>\n \n
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Coronavirus certainly presents no material danger to podcasting. But if you listen to podcasts regularly, you’ll know that, whether a podcast usually covers true crime or cricket, the only thing anyone’s talking about is Covid-19.<\/p>\n

Unless you have a really niche angle on the whole thing, or have access to genuine expertise and insight, you’re going to struggle to make yourself heard as a new podcast.<\/p>\n <\/div>\n <\/div>\n

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\n Find out more: <\/h3>\n