{"id":148817,"date":"2022-02-07T09:33:57","date_gmt":"2022-02-07T09:33:57","guid":{"rendered":"https:\/\/startups.co.uk\/?p=148817"},"modified":"2022-02-07T09:33:57","modified_gmt":"2022-02-07T09:33:57","slug":"tips-first-business-website","status":"publish","type":"post","link":"https:\/\/startups.co.uk\/websites\/creating\/tips-first-business-website\/","title":{"rendered":"5 simple tips for building your first small business website"},"content":{"rendered":"

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Startups.co.uk is reader supported – we may earn a commission from our recommendations, at no extra cost to you and without impacting our editorial impartiality.<\/p>\n <\/div>\n <\/div>\n[vc_column_text]Websites are not just a pretty, online face of your brand. They actually bring tonnes of benefits to small businesses, which makes them important to get right. That said, creating your own business website<\/a> can be a confusing process if you’re new to the software.\n

The online world is also booming, with an estimated 252,000 new websites currently being built every day<\/em>.<\/p>\n

In the face of such stiff competition, it can be difficult to know what to include, and what to focus on, to make sure your site is distinct and memorable.<\/p>\n

We spoke to Kaushalya Somasundaram, Head of Payment Partnerships and Industry Relations at Square Online<\/a>, to pick out five simple ways that SMEs can optimise their business website and attract as many visitors as possible.[\/vc_column_text][vc_column_text]<\/p>\n

1. Pick a good domain name<\/h2>\n

It’s not often the first thing that business owners think about when designing a website, but your domain name is actually a very important foundation when building up an audience for your website.<\/p>\n

Put simply, a domain name is the address of your website that people type in the browser URL bar in order to visit you. It needs to be strongly linked to the name of your business, so it can be easily found by customers.<\/p>\n

You can get a free domain name with most website builders. Or, if you want to host your own website, they’ll also be provided by most hosting providers. This includes our top hosting provider, BlueHost<\/a>.<\/p>\n

\"BlueHost<\/p>\n

As well as helping your existing customers to return to your site, a domain name is also an important step for SEO (search engine optimisation).<\/p>\n

This basically means it will help you to rank higher on search engines like Google, so that your business is one of the first that customers see when searching for a product or service<\/p>\n

“Generally the best domains for SEO are short and memorable,” Kaushalya advises, “because unique, easy-to-remember domains help with link building and branding.”<\/p>\n

What are some other benefits that a good domain name can bring?<\/strong><\/p>\n