{"id":149746,"date":"2022-04-26T08:24:32","date_gmt":"2022-04-26T07:24:32","guid":{"rendered":"https:\/\/startups.co.uk\/?p=149746"},"modified":"2023-11-28T16:05:35","modified_gmt":"2023-11-28T16:05:35","slug":"hiring-over-50s","status":"publish","type":"post","link":"https:\/\/startups.co.uk\/people\/recruiting\/hiring-over-50s\/","title":{"rendered":"How over 50s can help your business (and how to hire them)"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Officially, age discrimination in the <strong><a href=\"https:\/\/startups.co.uk\/people\/recruiting\/recruitment-process\/\">recruitment process<\/a><\/strong> is illegal. But sadly, in practice, it definitely happens and many businesses are reluctant to hire older employees.<\/p>\n<p>However, with the UK&rsquo;s population ageing rapidly and an ongoing &lsquo;hiring crisis&rsquo; resulting in a shortage of high-calibre applicants for available roles, companies need to get ahead of the game and start hiring over 50s.<\/p>\n<p>And really, businesses shouldn&rsquo;t have to be forced into it &ndash; while business owners of all ages may be tempted to favour younger employees, hiring over 50s and incorporating them into your company culture can really benefit your business and result in a more diverse and more effective workforce.<\/p>\n<p>Here, we&rsquo;ll explain just how hiring over 50s can help your business and give you expert advice on how to target this group.[\/vc_column_text]<\/p><div class=\"jumplinks-content\">\n <ul class=\"jumplinks-content-list\">\n <li class=\"jumplinks-content-item\">\n <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-how-over-50s-can-help-your-business\">How over 50s can help your business<\/a>\n <\/li>\n <li class=\"jumplinks-content-item\">\n <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-how-to-hire-over-50s\">How to hire over 50s<\/a>\n <\/li>\n <li class=\"jumplinks-content-item\">\n <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-examine-the-language-you-use-in-job-ads\">Examine the language you use in job ads<\/a>\n <\/li>\n <li class=\"jumplinks-content-item\">\n <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-advertise-in-the-right-places\">Advertise in the right places<\/a>\n <\/li>\n <li class=\"jumplinks-content-item\">\n <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-consider-blind-hiring\">Consider ``blind`` hiring<\/a>\n <\/li>\n <li class=\"jumplinks-content-item\">\n <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-final-thoughts\">Final thoughts<\/a>\n <\/li>\n <\/ul>\n<\/div>\n[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"jumplink-anchor-section\">\n <div class=\"jumplink-anchor-pointer\" id=\"link-how-over-50s-can-help-your-business\"><\/div>\n<\/div>\n[vc_column_text]\n<h2>How over 50s can help your business<\/h2>\n<p>Over 50s can help your business in a wide variety of ways.<\/p>\n<p>For example, they often bring with them a <strong>wide network of contacts<\/strong> (often at senior level) that they have built up during their working lives. This might give your business a better chance at securing new clients, supply deals or favourable press coverage.<\/p>\n<p>And, while there&rsquo;s often a perception that older workers are less productive than their younger counterparts, a <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC2914582\/\" target=\"_blank\" rel=\"noopener\">major academic study into age and productivity<\/a> actually found the opposite was true. The COGITO study revealed that, on average, <strong>older people performed more consistently and reliably than younger people<\/strong>, and also displayed higher levels of focus.<\/p>\n<p>What really came up when speaking to recruitment experts and business people though, was that hiring over 50s can help your business by offering new <strong>perspectives<\/strong> and <strong>mentoring younger employees<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3>New perspectives<\/h3>\n<p>There&rsquo;s an increasing acceptance that a more diverse workforce equals a better business.<\/p>\n<p>And very positive steps are being taken to, for example, make sure more women and people from underrepresented ethnic groups occupy senior positions in UK businesses.<\/p>\n<p>However, we&rsquo;re still generally stuck in old and outdated ways of thinking when it comes to age, and age and employment in particular.<\/p>\n<p>Indeed, research from the Centre for Ageing Better found that <a href=\"https:\/\/ageing-better.org.uk\/news\/ageism-recruitment-could-be-final-straw-over-50s-made-redundant\" target=\"_blank\" rel=\"noopener\">one third of 50-69 year olds<\/a> think their age would disadvantage them when applying for jobs.<\/p>\n<p>This reflects a world of work that all too often neglects the different viewpoints and wealth of life experience that older employees (and especially the over 50s) can bring to a business.[\/vc_column_text]\n <\/p><div class=\"highlight-box\">\n <div class=\"highlight-box-decor\">\n <svg class=\"brush-stroke-svg brush-stroke-big\" preserveaspectratio=\"none\" viewbox=\"0 0 116 6\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n <g stroke=\"none\" stroke-width=\"1\" fill=\"#1e73be\">\n <path d=\"M94.0845406,5.55784045 C93.4629887,5.58758734 92.7723755,5.58758734 92.2198849,5.64708111 C92.0127009,5.66195455 91.7824965,5.67682799 91.5062512,5.66195455 C89.5955547,5.58758734 87.6618377,5.5727139 85.7511411,5.67682799 C85.5669776,5.69170144 85.2446914,5.67682799 84.9914666,5.67682799 C82.8275451,5.66195455 80.6866442,5.63220767 78.4997023,5.67682799 C76.0825561,5.72144832 73.5963485,5.64708111 71.271284,5.73632176 C69.3605874,5.81068898 67.5649931,5.76606865 65.7003374,5.76606865 C62.4084144,5.76606865 59.0934709,5.79581553 55.7785275,5.79581553 C55.6864457,5.79581553 55.5483231,5.79581553 55.4792618,5.79581553 C53.3153403,5.94454996 51.2895416,5.88505619 49.2637428,5.78094209 C48.7572931,5.75119521 48.7112522,5.81068898 48.4810478,5.84043586 C47.6753324,5.94454996 45.7416154,5.9594234 44.8668387,5.87018275 C44.1992459,5.79581553 43.5086327,5.79581553 42.8640603,5.87018275 C42.3115698,5.92967652 41.8972018,5.94454996 41.2986704,5.88505619 C40.9994046,5.8553093 40.5389958,5.8553093 40.1476483,5.88505619 C38.5362175,5.98917029 36.993848,6.03379061 35.4054376,5.88505619 C34.8299266,5.84043586 34.1393134,5.8553093 33.5407819,5.89992963 C32.8271482,5.94454996 32.1825759,5.92967652 31.3998809,5.91480307 C29.9726136,5.89992963 28.4993054,5.94454996 27.1641199,5.8553093 C27.0490177,5.84043586 26.7267315,5.88505619 26.4735066,5.88505619 C25.8289343,5.89992963 25.1383211,5.94454996 24.5167692,5.94454996 C20.3040286,5.91480307 16.0452471,6.03379061 11.8325064,5.94454996 C10.0599325,5.89992963 8.12621552,5.92967652 6.30760071,5.91480307 C4.2587815,5.88505619 2.57828934,5.78094209 1.54236952,5.58758734 C1.17404247,5.52809357 0.598531455,5.52809357 0,5.51322013 C0.920817623,5.39423259 2.09486009,5.37935914 3.26890256,5.34961226 C3.56816829,5.34961226 3.89045446,5.34961226 4.18972018,5.33473882 C4.48898591,5.33473882 4.8803334,5.31986537 4.90335384,5.29011849 C4.92637428,5.24549816 4.55804723,5.24549816 4.2587815,5.23062472 C3.19984124,5.23062472 2.20996229,5.21575128 3.01567771,5.05214341 C3.19984124,5.02239652 2.85453463,4.99264964 2.57828934,4.9777762 C2.07183965,4.94802931 1.54236952,4.93315587 1.10498115,4.90340898 C0,4.79929489 0.138122643,4.68030735 1.42726731,4.62081358 C2.11788053,4.57619325 2.87755507,4.56131981 3.66025005,4.56131981 C5.24866045,4.54644636 6.81405041,4.51669948 8.40246081,4.4869526 C7.73486803,4.41258538 6.95217305,4.41258538 6.16947807,4.41258538 C5.29470133,4.41258538 4.39690415,4.42745883 3.54514785,4.41258538 C3.19984124,4.41258538 2.78547331,4.39771194 2.71641199,4.35309161 C2.64735066,4.30847129 2.94661639,4.2787244 3.26890256,4.26385096 C3.95951578,4.21923063 4.67314943,4.15973686 5.54792618,4.15973686 C8.37944037,4.14486342 11.233975,4.11511653 14.0654892,4.14486342 C15.101409,4.15973686 16.1143084,4.12998998 17.1502282,4.11511653 C21.8463981,4.08536965 26.542568,4.11511653 31.2387378,4.10024309 C35.5205398,4.10024309 39.7793213,4.11511653 44.0611232,4.11511653 C48.7112522,4.10024309 53.3613812,4.05562276 57.9884898,4.10024309 C59.5078389,4.11511653 61.0732288,4.10024309 62.6386188,4.08536965 C66.8053185,4.05562276 70.9720183,4.08536965 75.138718,4.07049621 C81.1930939,4.04074932 87.2474697,4.05562276 93.2788252,4.04074932 C96.3635642,4.04074932 99.4483032,4.07049621 102.556063,4.07049621 C103.845207,4.07049621 105.04227,4.12998998 106.308395,4.14486342 C109.508236,4.20435719 112.754118,4.1746103 116,4.20435719 C110.659258,4.26385096 105.295495,4.23410407 99.9317325,4.2787244 C103.914269,4.33821817 107.988887,4.30847129 112.224648,4.33821817 C110.429053,4.44233227 109.853542,4.45720571 108.334193,4.45720571 C107.252233,4.45720571 106.193292,4.45720571 105.088311,4.47207915 C104.075412,4.4869526 103.039492,4.4869526 102.003572,4.47207915 C101.312959,4.45720571 100.599325,4.44233227 99.6554872,4.51669948 C101.220877,4.54644636 102.533042,4.54644636 103.822187,4.54644636 C104.673943,4.54644636 105.54872,4.51669948 106.239333,4.60594013 C106.60766,4.65056046 107.367335,4.63568702 107.827744,4.60594013 C108.449295,4.56131981 108.909704,4.56131981 109.485215,4.60594013 C109.669379,4.62081358 109.945624,4.62081358 110.198849,4.63568702 C111.741218,4.6654339 111.741218,4.6654339 111.165707,4.82904177 C112.086525,4.85878866 112.477873,4.73980112 113.37567,4.73980112 C114.250447,4.75467456 114.96408,4.769548 115.539591,4.84391521 C115.125223,4.8736621 114.641794,4.8736621 114.227426,4.8736621 C111.027585,4.8736621 107.850764,4.94802931 104.650923,4.91828243 C103.868228,4.90340898 102.510022,4.88853554 102.440961,4.96290275 C102.348879,5.05214341 103.661044,5.00752308 104.328637,5.02239652 C105.387577,5.05214341 106.492558,5.03726997 107.574519,5.03726997 C107.988887,5.03726997 108.495336,5.02239652 108.863663,5.06701685 C108.403255,5.11163718 107.873784,5.09676374 107.390355,5.09676374 C105.479659,5.11163718 103.568962,5.11163718 101.658266,5.14138406 C100.85255,5.15625751 100.392141,5.17113095 100.32308,5.2603716 C100.254019,5.3644857 99.6785076,5.37935914 98.8037309,5.3644857 C97.7908315,5.34961226 96.7779321,5.33473882 95.7650327,5.30499193 C94.6140107,5.29011849 93.53205,5.34961226 92.4731097,5.3644857 C91.5062512,5.37935914 90.5393927,5.30499193 89.2962889,5.30499193 C85.8432229,5.31986537 82.3901568,5.37935914 78.9370907,5.40910603 C78.6838658,5.40910603 78.3385592,5.42397947 78.1774162,5.40910603 C77.0033737,5.31986537 75.9674539,5.34961226 74.770391,5.43885291 C74.1258186,5.48347324 73.1589601,5.4685998 72.3302243,5.48347324 C73.7344711,5.51322013 75.138718,5.52809357 76.5659853,5.51322013 C77.7170073,5.49834668 78.8219885,5.52809357 79.9499901,5.54296701 C81.2391347,5.55784045 82.6203612,5.54296701 83.8864854,5.51322013 C84.8303235,5.49834668 85.6360389,5.49834668 86.4417543,5.52809357 C87.2014289,5.55784045 87.9150625,5.55784045 88.6977575,5.54296701 C90.4933519,5.49834668 92.3580075,5.45372636 94.0845406,5.55784045 L94.0845406,5.55784045 Z M91.8961039,4.96955873 C90.7044001,4.95016021 89.8724559,4.93076168 88.8831169,5.00835577 C89.9174259,5.08594986 90.74937,5.10534838 91.8961039,4.96955873 Z M93.3724675,4.03450419 C92.2877922,3.99570715 91.5044156,3.97630863 90.4197403,4.05390271 C91.5345455,4.09269976 92.3179221,4.09269976 93.3724675,4.03450419 Z M59.2202597,5.01655435 C60.0337662,5.05535139 60.5761039,5.05535139 61.2992208,4.99715582 C60.5761039,4.9777573 60.0638961,4.95835878 59.2202597,5.01655435 Z M97.3194805,4.04095243 C97.0181818,4.00215539 96.6566234,4.00215539 96.3553247,4.00215539 C96.0238961,4.00215539 95.5418182,3.98275687 95.5116883,4.06035096 C96.0841558,4.099148 96.6264935,4.07974948 97.3194805,4.04095243 Z M97.0040743,4.04074932 C96.9438145,4.00195228 96.7027756,4.00195228 96.4014769,4.00195228 C96.130308,4.00195228 95.8290093,4.0213508 95.8290093,4.04074932 C95.7988795,4.07954636 96.130308,4.07954636 96.4014769,4.07954636 C96.6726457,4.07954636 96.9438145,4.07954636 97.0040743,4.04074932 Z M97.843095,5.03977318 C98.1745236,5.03977318 98.5059521,5.02037466 98.4155625,5.00097614 C98.3854327,4.98157762 98.1142638,4.98157762 97.9334846,4.98157762 C97.6623158,4.98157762 97.3610171,4.98157762 97.4212768,5.02037466 C97.4815366,5.02037466 97.7527054,5.02037466 97.843095,5.03977318 Z M10.7864935,4.05859596 C11.7205195,4.05859596 12.3231169,4.07799448 13.3174026,4.01979892 C12.3231169,4.03919744 11.7205195,4.0004004 10.7864935,4.05859596 Z M93.4369469,5.03977318 C93.5273365,5.03977318 93.7081157,5.02037466 93.7081157,5.02037466 C93.7382456,5.00097614 93.5574663,4.98157762 93.3766871,4.98157762 C93.2862975,4.98157762 93.1055183,5.00097614 93.1055183,5.00097614 C93.0452585,5.03977318 93.2260378,5.03977318 93.4369469,5.03977318 Z M64.6758363,6 C64.7963558,6 64.977135,6 65.0072649,6 C65.1579143,5.98060148 64.977135,5.96120296 64.7963558,5.96120296 C64.7059662,5.96120296 64.5854467,5.96120296 64.4950571,5.98060148 C64.5553169,5.98060148 64.6155766,5.98060148 64.6758363,6 Z M90.6789362,4.03643854 C90.5885466,4.03643854 90.4680271,4.01704002 90.3776375,4.01704002 C90.1365986,4.01704002 90.0160791,4.03643854 90.1667284,4.05583706 C90.2269882,4.05583706 90.4077674,4.07523558 90.498157,4.05583706 C90.5885466,4.07523558 90.6186765,4.05583706 90.6789362,4.03643854 Z M86.2696559,4.0213508 C86.0888766,4.0213508 85.9080974,4.0213508 85.7273182,4.0213508 C85.546539,4.0213508 85.4260195,4.04074932 85.4862792,4.04074932 C85.6369286,4.04074932 85.8478377,4.06014784 86.0286169,4.06014784 C86.1792662,4.06014784 86.2696559,4.04074932 86.2696559,4.0213508 Z\"><\/path>\n <\/g>\n <\/svg>\n <\/div>\n \n <div class=\"highlight-box-content\">\n <p><strong>As a 52-year old woman working in tech, it&rsquo;s a situation that Kristina Nilsson knows all too well. The VP of Communications at shared e-scooter and e-bike company <a href=\"https:\/\/www.voiscooters.com\/\" target=\"_blank\" rel=\"noopener\">Voi Technology<\/a>, she argues that this mindset is holding back many fast-growing businesses:<\/strong><\/p>\n<p>&ldquo;There are persistent stereotypes that those who are older are less capable, less able to adapt and less willing to roll up their sleeves and try something new.<\/p>\n<p>&ldquo;But in my experience, the opposite can be true.<\/p>\n<p>&ldquo;I know from firsthand experience that <strong>if you want to build a product that is going to be used by billions of people, you have to make sure that it works for every section of the population<\/strong>.<\/p>\n<p>&ldquo;If you&rsquo;re 25, you&rsquo;re going to think like a 25-year-old and that often means you&rsquo;ll miss something that a 55-year-old sees immediately.<\/p>\n<p>Companies must cherish this difference and hire people with diverse experiences that represent all genders, ethnic groups and ages.&rdquo;<\/p>\n <\/div>\n <\/div>\n[vc_column_text]Nilsson does however also emphasise the importance of hiring older employees that have the right mindset to tackle new challenges and potentially unfamiliar ways of working (such as Voi&rsquo;s non-hierarchical structure).\n<p>Ensuring that these ideas are properly explained is the key to having an age inclusive workforce and benefiting from the accumulated knowledge of older employees.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3>Mentoring<\/h3>\n<p>As well as offering new perspectives, older employees can also play a hugely important role in mentoring their less experienced colleagues, passing on their skills and wisdom as they work together.[\/vc_column_text]\n <\/p><div class=\"highlight-box\">\n <div class=\"highlight-box-decor\">\n <svg class=\"brush-stroke-svg brush-stroke-big\" preserveaspectratio=\"none\" viewbox=\"0 0 116 6\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n <g stroke=\"none\" stroke-width=\"1\" fill=\"#1e73be\">\n <path d=\"M94.0845406,5.55784045 C93.4629887,5.58758734 92.7723755,5.58758734 92.2198849,5.64708111 C92.0127009,5.66195455 91.7824965,5.67682799 91.5062512,5.66195455 C89.5955547,5.58758734 87.6618377,5.5727139 85.7511411,5.67682799 C85.5669776,5.69170144 85.2446914,5.67682799 84.9914666,5.67682799 C82.8275451,5.66195455 80.6866442,5.63220767 78.4997023,5.67682799 C76.0825561,5.72144832 73.5963485,5.64708111 71.271284,5.73632176 C69.3605874,5.81068898 67.5649931,5.76606865 65.7003374,5.76606865 C62.4084144,5.76606865 59.0934709,5.79581553 55.7785275,5.79581553 C55.6864457,5.79581553 55.5483231,5.79581553 55.4792618,5.79581553 C53.3153403,5.94454996 51.2895416,5.88505619 49.2637428,5.78094209 C48.7572931,5.75119521 48.7112522,5.81068898 48.4810478,5.84043586 C47.6753324,5.94454996 45.7416154,5.9594234 44.8668387,5.87018275 C44.1992459,5.79581553 43.5086327,5.79581553 42.8640603,5.87018275 C42.3115698,5.92967652 41.8972018,5.94454996 41.2986704,5.88505619 C40.9994046,5.8553093 40.5389958,5.8553093 40.1476483,5.88505619 C38.5362175,5.98917029 36.993848,6.03379061 35.4054376,5.88505619 C34.8299266,5.84043586 34.1393134,5.8553093 33.5407819,5.89992963 C32.8271482,5.94454996 32.1825759,5.92967652 31.3998809,5.91480307 C29.9726136,5.89992963 28.4993054,5.94454996 27.1641199,5.8553093 C27.0490177,5.84043586 26.7267315,5.88505619 26.4735066,5.88505619 C25.8289343,5.89992963 25.1383211,5.94454996 24.5167692,5.94454996 C20.3040286,5.91480307 16.0452471,6.03379061 11.8325064,5.94454996 C10.0599325,5.89992963 8.12621552,5.92967652 6.30760071,5.91480307 C4.2587815,5.88505619 2.57828934,5.78094209 1.54236952,5.58758734 C1.17404247,5.52809357 0.598531455,5.52809357 0,5.51322013 C0.920817623,5.39423259 2.09486009,5.37935914 3.26890256,5.34961226 C3.56816829,5.34961226 3.89045446,5.34961226 4.18972018,5.33473882 C4.48898591,5.33473882 4.8803334,5.31986537 4.90335384,5.29011849 C4.92637428,5.24549816 4.55804723,5.24549816 4.2587815,5.23062472 C3.19984124,5.23062472 2.20996229,5.21575128 3.01567771,5.05214341 C3.19984124,5.02239652 2.85453463,4.99264964 2.57828934,4.9777762 C2.07183965,4.94802931 1.54236952,4.93315587 1.10498115,4.90340898 C0,4.79929489 0.138122643,4.68030735 1.42726731,4.62081358 C2.11788053,4.57619325 2.87755507,4.56131981 3.66025005,4.56131981 C5.24866045,4.54644636 6.81405041,4.51669948 8.40246081,4.4869526 C7.73486803,4.41258538 6.95217305,4.41258538 6.16947807,4.41258538 C5.29470133,4.41258538 4.39690415,4.42745883 3.54514785,4.41258538 C3.19984124,4.41258538 2.78547331,4.39771194 2.71641199,4.35309161 C2.64735066,4.30847129 2.94661639,4.2787244 3.26890256,4.26385096 C3.95951578,4.21923063 4.67314943,4.15973686 5.54792618,4.15973686 C8.37944037,4.14486342 11.233975,4.11511653 14.0654892,4.14486342 C15.101409,4.15973686 16.1143084,4.12998998 17.1502282,4.11511653 C21.8463981,4.08536965 26.542568,4.11511653 31.2387378,4.10024309 C35.5205398,4.10024309 39.7793213,4.11511653 44.0611232,4.11511653 C48.7112522,4.10024309 53.3613812,4.05562276 57.9884898,4.10024309 C59.5078389,4.11511653 61.0732288,4.10024309 62.6386188,4.08536965 C66.8053185,4.05562276 70.9720183,4.08536965 75.138718,4.07049621 C81.1930939,4.04074932 87.2474697,4.05562276 93.2788252,4.04074932 C96.3635642,4.04074932 99.4483032,4.07049621 102.556063,4.07049621 C103.845207,4.07049621 105.04227,4.12998998 106.308395,4.14486342 C109.508236,4.20435719 112.754118,4.1746103 116,4.20435719 C110.659258,4.26385096 105.295495,4.23410407 99.9317325,4.2787244 C103.914269,4.33821817 107.988887,4.30847129 112.224648,4.33821817 C110.429053,4.44233227 109.853542,4.45720571 108.334193,4.45720571 C107.252233,4.45720571 106.193292,4.45720571 105.088311,4.47207915 C104.075412,4.4869526 103.039492,4.4869526 102.003572,4.47207915 C101.312959,4.45720571 100.599325,4.44233227 99.6554872,4.51669948 C101.220877,4.54644636 102.533042,4.54644636 103.822187,4.54644636 C104.673943,4.54644636 105.54872,4.51669948 106.239333,4.60594013 C106.60766,4.65056046 107.367335,4.63568702 107.827744,4.60594013 C108.449295,4.56131981 108.909704,4.56131981 109.485215,4.60594013 C109.669379,4.62081358 109.945624,4.62081358 110.198849,4.63568702 C111.741218,4.6654339 111.741218,4.6654339 111.165707,4.82904177 C112.086525,4.85878866 112.477873,4.73980112 113.37567,4.73980112 C114.250447,4.75467456 114.96408,4.769548 115.539591,4.84391521 C115.125223,4.8736621 114.641794,4.8736621 114.227426,4.8736621 C111.027585,4.8736621 107.850764,4.94802931 104.650923,4.91828243 C103.868228,4.90340898 102.510022,4.88853554 102.440961,4.96290275 C102.348879,5.05214341 103.661044,5.00752308 104.328637,5.02239652 C105.387577,5.05214341 106.492558,5.03726997 107.574519,5.03726997 C107.988887,5.03726997 108.495336,5.02239652 108.863663,5.06701685 C108.403255,5.11163718 107.873784,5.09676374 107.390355,5.09676374 C105.479659,5.11163718 103.568962,5.11163718 101.658266,5.14138406 C100.85255,5.15625751 100.392141,5.17113095 100.32308,5.2603716 C100.254019,5.3644857 99.6785076,5.37935914 98.8037309,5.3644857 C97.7908315,5.34961226 96.7779321,5.33473882 95.7650327,5.30499193 C94.6140107,5.29011849 93.53205,5.34961226 92.4731097,5.3644857 C91.5062512,5.37935914 90.5393927,5.30499193 89.2962889,5.30499193 C85.8432229,5.31986537 82.3901568,5.37935914 78.9370907,5.40910603 C78.6838658,5.40910603 78.3385592,5.42397947 78.1774162,5.40910603 C77.0033737,5.31986537 75.9674539,5.34961226 74.770391,5.43885291 C74.1258186,5.48347324 73.1589601,5.4685998 72.3302243,5.48347324 C73.7344711,5.51322013 75.138718,5.52809357 76.5659853,5.51322013 C77.7170073,5.49834668 78.8219885,5.52809357 79.9499901,5.54296701 C81.2391347,5.55784045 82.6203612,5.54296701 83.8864854,5.51322013 C84.8303235,5.49834668 85.6360389,5.49834668 86.4417543,5.52809357 C87.2014289,5.55784045 87.9150625,5.55784045 88.6977575,5.54296701 C90.4933519,5.49834668 92.3580075,5.45372636 94.0845406,5.55784045 L94.0845406,5.55784045 Z M91.8961039,4.96955873 C90.7044001,4.95016021 89.8724559,4.93076168 88.8831169,5.00835577 C89.9174259,5.08594986 90.74937,5.10534838 91.8961039,4.96955873 Z M93.3724675,4.03450419 C92.2877922,3.99570715 91.5044156,3.97630863 90.4197403,4.05390271 C91.5345455,4.09269976 92.3179221,4.09269976 93.3724675,4.03450419 Z M59.2202597,5.01655435 C60.0337662,5.05535139 60.5761039,5.05535139 61.2992208,4.99715582 C60.5761039,4.9777573 60.0638961,4.95835878 59.2202597,5.01655435 Z M97.3194805,4.04095243 C97.0181818,4.00215539 96.6566234,4.00215539 96.3553247,4.00215539 C96.0238961,4.00215539 95.5418182,3.98275687 95.5116883,4.06035096 C96.0841558,4.099148 96.6264935,4.07974948 97.3194805,4.04095243 Z M97.0040743,4.04074932 C96.9438145,4.00195228 96.7027756,4.00195228 96.4014769,4.00195228 C96.130308,4.00195228 95.8290093,4.0213508 95.8290093,4.04074932 C95.7988795,4.07954636 96.130308,4.07954636 96.4014769,4.07954636 C96.6726457,4.07954636 96.9438145,4.07954636 97.0040743,4.04074932 Z M97.843095,5.03977318 C98.1745236,5.03977318 98.5059521,5.02037466 98.4155625,5.00097614 C98.3854327,4.98157762 98.1142638,4.98157762 97.9334846,4.98157762 C97.6623158,4.98157762 97.3610171,4.98157762 97.4212768,5.02037466 C97.4815366,5.02037466 97.7527054,5.02037466 97.843095,5.03977318 Z M10.7864935,4.05859596 C11.7205195,4.05859596 12.3231169,4.07799448 13.3174026,4.01979892 C12.3231169,4.03919744 11.7205195,4.0004004 10.7864935,4.05859596 Z M93.4369469,5.03977318 C93.5273365,5.03977318 93.7081157,5.02037466 93.7081157,5.02037466 C93.7382456,5.00097614 93.5574663,4.98157762 93.3766871,4.98157762 C93.2862975,4.98157762 93.1055183,5.00097614 93.1055183,5.00097614 C93.0452585,5.03977318 93.2260378,5.03977318 93.4369469,5.03977318 Z M64.6758363,6 C64.7963558,6 64.977135,6 65.0072649,6 C65.1579143,5.98060148 64.977135,5.96120296 64.7963558,5.96120296 C64.7059662,5.96120296 64.5854467,5.96120296 64.4950571,5.98060148 C64.5553169,5.98060148 64.6155766,5.98060148 64.6758363,6 Z M90.6789362,4.03643854 C90.5885466,4.03643854 90.4680271,4.01704002 90.3776375,4.01704002 C90.1365986,4.01704002 90.0160791,4.03643854 90.1667284,4.05583706 C90.2269882,4.05583706 90.4077674,4.07523558 90.498157,4.05583706 C90.5885466,4.07523558 90.6186765,4.05583706 90.6789362,4.03643854 Z M86.2696559,4.0213508 C86.0888766,4.0213508 85.9080974,4.0213508 85.7273182,4.0213508 C85.546539,4.0213508 85.4260195,4.04074932 85.4862792,4.04074932 C85.6369286,4.04074932 85.8478377,4.06014784 86.0286169,4.06014784 C86.1792662,4.06014784 86.2696559,4.04074932 86.2696559,4.0213508 Z\"><\/path>\n <\/g>\n <\/svg>\n <\/div>\n \n <div class=\"highlight-box-content\">\n <p><strong>This is a point that Gary Hemming, the Commercial Lending Director for <a href=\"https:\/\/abcfinance.co.uk\/\" target=\"_blank\" rel=\"noopener\">ABC Finance<\/a> really emphasises when he discusses a recent over 50s hire that he describes as &ldquo;an excellent addition to our team&rdquo;:<\/strong><\/p>\n<p>&ldquo;The skills that we&rsquo;ve gained have been huge both in terms of skill and work ethic, but also stepping in to mentor other members of the team and share experience when required.<\/p>\n<p>&ldquo;By mixing up the ages, backgrounds and experience levels of our team, we&rsquo;ve found that team members benefit more from sharing their experiences and growing through collaboration.<\/p>\n<p>&ldquo;<strong>The older members of our team have been crucial to this process and often prove to be some of the most valuable hires we make<\/strong>.&rdquo;<\/p>\n <\/div>\n <\/div>\n[vc_column_text]Finally, there&rsquo;s also a good chance that older employees will be more loyal than younger employees that may just see your company as a stepping stone to bigger and better things.\n<p>So, businesses simply cannot afford to overlook the substantial talent pool of 50+ year olds that want to keep working on either a full-time or part-time basis.<\/p>\n<p>But, how do you ensure that your hiring practices don&rsquo;t exclude this group?[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<\/p><div class=\"jumplink-anchor-section\">\n <div class=\"jumplink-anchor-pointer\" id=\"link-how-to-hire-over-50s\"><\/div>\n<\/div>\n[vc_column_text]\n<h2>How to hire over 50s<\/h2>\n<p>We spoke to experts across the country about the best way to hire over 50s and three key strategies emerged: look at the language you use in job ads, make sure you&rsquo;re advertising in the right places, and consider a completely &ldquo;age-blind&rdquo; application process.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<\/p><div class=\"jumplink-anchor-section\">\n <div class=\"jumplink-anchor-pointer\" id=\"link-examine-the-language-you-use-in-job-ads\"><\/div>\n<\/div>\n[vc_column_text]\n<h3>Examine the language you use in job ads<\/h3>\n<p>This is a controversial area and can certainly be taken too far, but several of the experts we spoke to did suggest that <strong>certain terms in job ads can be negatively perceived by older candidates<\/strong>.<\/p>\n<p>To try and find out one way or the other what sort of impact the language used in job ads has on potential applicants, the Centre for Ageing Research used mock job ads and online testing to assess responses among 18-34 and 45+ representative groups.<\/p>\n<p>The results are shown in the graphic below:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-149748\" src=\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2022\/04\/Hiring-over-50s-job-ads-research-graphic.jpg\" alt=\"Hiring over 50s - job ads research graphic\" width=\"709\" height=\"746\" srcset=\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2022\/04\/Hiring-over-50s-job-ads-research-graphic.jpg 709w, https:\/\/images.startups.co.uk\/wp-content\/uploads\/2022\/04\/Hiring-over-50s-job-ads-research-graphic-480x505.jpg 480w, https:\/\/images.startups.co.uk\/wp-content\/uploads\/2022\/04\/Hiring-over-50s-job-ads-research-graphic-640x673.jpg 640w\" sizes=\"(max-width: 709px) 100vw, 709px\"><\/p>\n<p>Source: The Centre for Ageing Research, <a href=\"https:\/\/ageing-better.org.uk\/publications\/ads-for-all-ages\" target=\"_blank\" rel=\"noopener\">Ads for All Ages<\/a> (April 2021)<\/p>\n<p>Double plus (++) or minus (&ndash;) signs indicate a statistically significant impact, while single signs indicate only a minor impact.<\/p>\n<p>As you can see, the only term that would actually put off older candidates from applying for a role is <strong>recent graduate<\/strong>.<\/p>\n<p>However, terms like <strong>technologically savvy<\/strong> and <strong>innovative<\/strong> did also have an impact, making older candidates feel they had a lower chance of getting an interview and that they might not be a good fit at the company.<\/p>\n<p>This research also gives us insight into the things likely to increase the chances of older candidates applying, with <strong>generous pension contributions<\/strong> and <strong>flexible working opportunities<\/strong> the two key examples.<\/p>\n<p>A <strong>short diversity statement<\/strong> explaining that the employer welcomed applications from a variety of backgrounds and social groups also had a positive effect. While it only made older candidates slightly more likely to apply, it had a much bigger influence on how well these candidates thought they would fit at the company.<\/p>\n<p>Just as importantly, the research found that none of the terms that made roles more attractive to older candidates (such as <strong>knowledgeable<\/strong>) deterred younger candidates from applying.<\/p>\n<p>So, if you do want to encourage applications from older jobseekers, then analysing the language you use in your job ads is a pretty good place to start.<\/p>\n<p>For some high-tech assistance in this area, take a look at <a href=\"https:\/\/textio.com\/\" target=\"_blank\" rel=\"noopener\">Textio<\/a>, a recruitment writing insights platform that&rsquo;s used by major companies like Tesco, eBay and Spotify to identify potentially problematic language and suggest more inclusive alternatives.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<\/p><div class=\"jumplink-anchor-section\">\n <div class=\"jumplink-anchor-pointer\" id=\"link-advertise-in-the-right-places\"><\/div>\n<\/div>\n[vc_column_text]\n<h3>Advertise in the right places<\/h3>\n<p>No matter how good your job ad is, if it&rsquo;s not seen by older candidates, then it&rsquo;s more or less useless.[\/vc_column_text]\n <\/p><div class=\"highlight-box\">\n <div class=\"highlight-box-decor\">\n <svg class=\"brush-stroke-svg brush-stroke-big\" preserveaspectratio=\"none\" viewbox=\"0 0 116 6\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n <g stroke=\"none\" stroke-width=\"1\" fill=\"#1e73be\">\n <path d=\"M94.0845406,5.55784045 C93.4629887,5.58758734 92.7723755,5.58758734 92.2198849,5.64708111 C92.0127009,5.66195455 91.7824965,5.67682799 91.5062512,5.66195455 C89.5955547,5.58758734 87.6618377,5.5727139 85.7511411,5.67682799 C85.5669776,5.69170144 85.2446914,5.67682799 84.9914666,5.67682799 C82.8275451,5.66195455 80.6866442,5.63220767 78.4997023,5.67682799 C76.0825561,5.72144832 73.5963485,5.64708111 71.271284,5.73632176 C69.3605874,5.81068898 67.5649931,5.76606865 65.7003374,5.76606865 C62.4084144,5.76606865 59.0934709,5.79581553 55.7785275,5.79581553 C55.6864457,5.79581553 55.5483231,5.79581553 55.4792618,5.79581553 C53.3153403,5.94454996 51.2895416,5.88505619 49.2637428,5.78094209 C48.7572931,5.75119521 48.7112522,5.81068898 48.4810478,5.84043586 C47.6753324,5.94454996 45.7416154,5.9594234 44.8668387,5.87018275 C44.1992459,5.79581553 43.5086327,5.79581553 42.8640603,5.87018275 C42.3115698,5.92967652 41.8972018,5.94454996 41.2986704,5.88505619 C40.9994046,5.8553093 40.5389958,5.8553093 40.1476483,5.88505619 C38.5362175,5.98917029 36.993848,6.03379061 35.4054376,5.88505619 C34.8299266,5.84043586 34.1393134,5.8553093 33.5407819,5.89992963 C32.8271482,5.94454996 32.1825759,5.92967652 31.3998809,5.91480307 C29.9726136,5.89992963 28.4993054,5.94454996 27.1641199,5.8553093 C27.0490177,5.84043586 26.7267315,5.88505619 26.4735066,5.88505619 C25.8289343,5.89992963 25.1383211,5.94454996 24.5167692,5.94454996 C20.3040286,5.91480307 16.0452471,6.03379061 11.8325064,5.94454996 C10.0599325,5.89992963 8.12621552,5.92967652 6.30760071,5.91480307 C4.2587815,5.88505619 2.57828934,5.78094209 1.54236952,5.58758734 C1.17404247,5.52809357 0.598531455,5.52809357 0,5.51322013 C0.920817623,5.39423259 2.09486009,5.37935914 3.26890256,5.34961226 C3.56816829,5.34961226 3.89045446,5.34961226 4.18972018,5.33473882 C4.48898591,5.33473882 4.8803334,5.31986537 4.90335384,5.29011849 C4.92637428,5.24549816 4.55804723,5.24549816 4.2587815,5.23062472 C3.19984124,5.23062472 2.20996229,5.21575128 3.01567771,5.05214341 C3.19984124,5.02239652 2.85453463,4.99264964 2.57828934,4.9777762 C2.07183965,4.94802931 1.54236952,4.93315587 1.10498115,4.90340898 C0,4.79929489 0.138122643,4.68030735 1.42726731,4.62081358 C2.11788053,4.57619325 2.87755507,4.56131981 3.66025005,4.56131981 C5.24866045,4.54644636 6.81405041,4.51669948 8.40246081,4.4869526 C7.73486803,4.41258538 6.95217305,4.41258538 6.16947807,4.41258538 C5.29470133,4.41258538 4.39690415,4.42745883 3.54514785,4.41258538 C3.19984124,4.41258538 2.78547331,4.39771194 2.71641199,4.35309161 C2.64735066,4.30847129 2.94661639,4.2787244 3.26890256,4.26385096 C3.95951578,4.21923063 4.67314943,4.15973686 5.54792618,4.15973686 C8.37944037,4.14486342 11.233975,4.11511653 14.0654892,4.14486342 C15.101409,4.15973686 16.1143084,4.12998998 17.1502282,4.11511653 C21.8463981,4.08536965 26.542568,4.11511653 31.2387378,4.10024309 C35.5205398,4.10024309 39.7793213,4.11511653 44.0611232,4.11511653 C48.7112522,4.10024309 53.3613812,4.05562276 57.9884898,4.10024309 C59.5078389,4.11511653 61.0732288,4.10024309 62.6386188,4.08536965 C66.8053185,4.05562276 70.9720183,4.08536965 75.138718,4.07049621 C81.1930939,4.04074932 87.2474697,4.05562276 93.2788252,4.04074932 C96.3635642,4.04074932 99.4483032,4.07049621 102.556063,4.07049621 C103.845207,4.07049621 105.04227,4.12998998 106.308395,4.14486342 C109.508236,4.20435719 112.754118,4.1746103 116,4.20435719 C110.659258,4.26385096 105.295495,4.23410407 99.9317325,4.2787244 C103.914269,4.33821817 107.988887,4.30847129 112.224648,4.33821817 C110.429053,4.44233227 109.853542,4.45720571 108.334193,4.45720571 C107.252233,4.45720571 106.193292,4.45720571 105.088311,4.47207915 C104.075412,4.4869526 103.039492,4.4869526 102.003572,4.47207915 C101.312959,4.45720571 100.599325,4.44233227 99.6554872,4.51669948 C101.220877,4.54644636 102.533042,4.54644636 103.822187,4.54644636 C104.673943,4.54644636 105.54872,4.51669948 106.239333,4.60594013 C106.60766,4.65056046 107.367335,4.63568702 107.827744,4.60594013 C108.449295,4.56131981 108.909704,4.56131981 109.485215,4.60594013 C109.669379,4.62081358 109.945624,4.62081358 110.198849,4.63568702 C111.741218,4.6654339 111.741218,4.6654339 111.165707,4.82904177 C112.086525,4.85878866 112.477873,4.73980112 113.37567,4.73980112 C114.250447,4.75467456 114.96408,4.769548 115.539591,4.84391521 C115.125223,4.8736621 114.641794,4.8736621 114.227426,4.8736621 C111.027585,4.8736621 107.850764,4.94802931 104.650923,4.91828243 C103.868228,4.90340898 102.510022,4.88853554 102.440961,4.96290275 C102.348879,5.05214341 103.661044,5.00752308 104.328637,5.02239652 C105.387577,5.05214341 106.492558,5.03726997 107.574519,5.03726997 C107.988887,5.03726997 108.495336,5.02239652 108.863663,5.06701685 C108.403255,5.11163718 107.873784,5.09676374 107.390355,5.09676374 C105.479659,5.11163718 103.568962,5.11163718 101.658266,5.14138406 C100.85255,5.15625751 100.392141,5.17113095 100.32308,5.2603716 C100.254019,5.3644857 99.6785076,5.37935914 98.8037309,5.3644857 C97.7908315,5.34961226 96.7779321,5.33473882 95.7650327,5.30499193 C94.6140107,5.29011849 93.53205,5.34961226 92.4731097,5.3644857 C91.5062512,5.37935914 90.5393927,5.30499193 89.2962889,5.30499193 C85.8432229,5.31986537 82.3901568,5.37935914 78.9370907,5.40910603 C78.6838658,5.40910603 78.3385592,5.42397947 78.1774162,5.40910603 C77.0033737,5.31986537 75.9674539,5.34961226 74.770391,5.43885291 C74.1258186,5.48347324 73.1589601,5.4685998 72.3302243,5.48347324 C73.7344711,5.51322013 75.138718,5.52809357 76.5659853,5.51322013 C77.7170073,5.49834668 78.8219885,5.52809357 79.9499901,5.54296701 C81.2391347,5.55784045 82.6203612,5.54296701 83.8864854,5.51322013 C84.8303235,5.49834668 85.6360389,5.49834668 86.4417543,5.52809357 C87.2014289,5.55784045 87.9150625,5.55784045 88.6977575,5.54296701 C90.4933519,5.49834668 92.3580075,5.45372636 94.0845406,5.55784045 L94.0845406,5.55784045 Z M91.8961039,4.96955873 C90.7044001,4.95016021 89.8724559,4.93076168 88.8831169,5.00835577 C89.9174259,5.08594986 90.74937,5.10534838 91.8961039,4.96955873 Z M93.3724675,4.03450419 C92.2877922,3.99570715 91.5044156,3.97630863 90.4197403,4.05390271 C91.5345455,4.09269976 92.3179221,4.09269976 93.3724675,4.03450419 Z M59.2202597,5.01655435 C60.0337662,5.05535139 60.5761039,5.05535139 61.2992208,4.99715582 C60.5761039,4.9777573 60.0638961,4.95835878 59.2202597,5.01655435 Z M97.3194805,4.04095243 C97.0181818,4.00215539 96.6566234,4.00215539 96.3553247,4.00215539 C96.0238961,4.00215539 95.5418182,3.98275687 95.5116883,4.06035096 C96.0841558,4.099148 96.6264935,4.07974948 97.3194805,4.04095243 Z M97.0040743,4.04074932 C96.9438145,4.00195228 96.7027756,4.00195228 96.4014769,4.00195228 C96.130308,4.00195228 95.8290093,4.0213508 95.8290093,4.04074932 C95.7988795,4.07954636 96.130308,4.07954636 96.4014769,4.07954636 C96.6726457,4.07954636 96.9438145,4.07954636 97.0040743,4.04074932 Z M97.843095,5.03977318 C98.1745236,5.03977318 98.5059521,5.02037466 98.4155625,5.00097614 C98.3854327,4.98157762 98.1142638,4.98157762 97.9334846,4.98157762 C97.6623158,4.98157762 97.3610171,4.98157762 97.4212768,5.02037466 C97.4815366,5.02037466 97.7527054,5.02037466 97.843095,5.03977318 Z M10.7864935,4.05859596 C11.7205195,4.05859596 12.3231169,4.07799448 13.3174026,4.01979892 C12.3231169,4.03919744 11.7205195,4.0004004 10.7864935,4.05859596 Z M93.4369469,5.03977318 C93.5273365,5.03977318 93.7081157,5.02037466 93.7081157,5.02037466 C93.7382456,5.00097614 93.5574663,4.98157762 93.3766871,4.98157762 C93.2862975,4.98157762 93.1055183,5.00097614 93.1055183,5.00097614 C93.0452585,5.03977318 93.2260378,5.03977318 93.4369469,5.03977318 Z M64.6758363,6 C64.7963558,6 64.977135,6 65.0072649,6 C65.1579143,5.98060148 64.977135,5.96120296 64.7963558,5.96120296 C64.7059662,5.96120296 64.5854467,5.96120296 64.4950571,5.98060148 C64.5553169,5.98060148 64.6155766,5.98060148 64.6758363,6 Z M90.6789362,4.03643854 C90.5885466,4.03643854 90.4680271,4.01704002 90.3776375,4.01704002 C90.1365986,4.01704002 90.0160791,4.03643854 90.1667284,4.05583706 C90.2269882,4.05583706 90.4077674,4.07523558 90.498157,4.05583706 C90.5885466,4.07523558 90.6186765,4.05583706 90.6789362,4.03643854 Z M86.2696559,4.0213508 C86.0888766,4.0213508 85.9080974,4.0213508 85.7273182,4.0213508 C85.546539,4.0213508 85.4260195,4.04074932 85.4862792,4.04074932 C85.6369286,4.04074932 85.8478377,4.06014784 86.0286169,4.06014784 C86.1792662,4.06014784 86.2696559,4.04074932 86.2696559,4.0213508 Z\"><\/path>\n <\/g>\n <\/svg>\n <\/div>\n \n <div class=\"highlight-box-content\">\n <p><strong>To help you avoid this fate, <a href=\"https:\/\/www.topcv.co.uk\/\" target=\"_blank\" rel=\"noopener\">TopCV<\/a> careers expert Amanda Augustine shares her top tips on advertising to attract older candidates:<\/strong><\/p>\n<ul>\n<li><strong>Check your social media ads are being shown to a wide range of age groups<\/strong> &ndash; By default, social media recruitment ads automatically restrict certain age groups so make sure you disable this.<\/li>\n<li><strong>Target university alumni groups, social networking sites and forums for over 50s<\/strong> &ndash; all these are online destinations likely to be attractive to over 50s.<\/li>\n<li><strong>Use over 50s job boards like <a href=\"https:\/\/restless.co.uk\/\" target=\"_blank\" rel=\"noopener\">Rest Less<\/a> to advertise your vacancies<\/strong> &ndash; Billed as &lsquo;the UK&rsquo;s fastest growing digital community for the over 50s&rsquo;, Rest Less and other similar sites are the ideal place to post job ads that attract more mature candidates.<\/li>\n<\/ul>\n<p><\/p>\n <\/div>\n <\/div>\n[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"jumplink-anchor-section\">\n <div class=\"jumplink-anchor-pointer\" id=\"link-consider-blind-hiring\"><\/div>\n<\/div>\n[vc_column_text]\n<h3>Consider &ldquo;blind&rdquo; hiring<\/h3>\n<p>If you&rsquo;ve never heard of blind hiring, the basic idea is to <strong>remove identifying information from CVs<\/strong> in order to avoid unconscious bias.<\/p>\n<p>For example, you could <strong>hide names<\/strong> (to avoid racial and gender bias) and <strong>addresses<\/strong> (to avoid your perceptions of an area influencing your decision).<\/p>\n<p>When it comes to <strong>age bias<\/strong>, the easiest first step is to remove dates of birth from CVs and application forms, and this is a positive move.<\/p>\n<p>However, for a comprehensive age-blind hiring process, you would also need to <strong>remove identifying info from employment and education history<\/strong>.<\/p>\n<p>So, what you would end up with is a CV\/application form that listed the previous jobs a candidate had and the places that they studied, but not how long they worked\/studied there or when they worked\/studied there.<\/p>\n<p>This does of course make the process of selecting candidates for interview more difficult, and may mean that you interview more candidates than you did previously in order to clear up any gaps in employment history or a CV where a candidate has had many previous jobs (which could either indicate an older candidate or a succession of short-term positions).<\/p>\n<p>The simplest way to do blind hiring is simply to get a black marker and cross out parts of CVs, but digital recruitment platforms like <a href=\"https:\/\/www.pinpointhq.com\/\" target=\"_blank\" rel=\"noopener\">Pinpoint<\/a> offer an elegant solution where you can anonymise and standardise CVs with just a few clicks.<\/p>\n<p>While blind hiring is a good way to reduce the impact of unconscious bias and increases the chances of a more diverse candidate pool being invited to the interview stage, as this <a href=\"https:\/\/www.glassdoor.com\/employers\/blog\/blind-hiring-process\/\" target=\"_blank\" rel=\"noopener\">blind hiring guide from Glassdoor<\/a> makes clear, it won&rsquo;t increase the diversity of your workforce on its own.<\/p>\n<p>This approach needs to be paired with other key steps to ensure a fairer hiring process.<\/p>\n<p>For example, it&rsquo;s crucial that people making hiring decisions receive specialised training to make them aware of their unconscious biases and recognise when they might be influenced by them.<\/p>\n<p>And you also need to ensure you have a standardised interview process, perhaps including scorecards so potential hires are judged on their skills rather than other factors.<\/p>\n<p>Blind hiring is a big step but incorporating it into your hiring process and company culture more generally can help to ensure a more diverse and effective business.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<\/p><div class=\"jumplink-anchor-section\">\n <div class=\"jumplink-anchor-pointer\" id=\"link-final-thoughts\"><\/div>\n<\/div>\n[vc_column_text]\n<h2>Final thoughts<\/h2>\n<p>Hiring over 50s should be seen as far far more than a last resort option in a hiring crisis.<\/p>\n<p>As we&rsquo;ve discussed, more mature hires should be a key part of a diverse and representative workforce, one that can offer new perspectives, share their valuable experience, and play a key role in mentoring younger employees.<\/p>\n<p>To help attract over 50s, you need to consider the language you use in your job ads, make sure your social media job ads are being shown to a range of age groups, think about advertising on specialist job boards or targeting university alumni associations, and maybe even implement a blind hiring process to address unconscious biases.<\/p>\n<p>Really though, it all starts with a change of mindset and a recognition throughout the company that older employees can often bring a unique set of skills and qualities that make the business better.<\/p>\n<p>The more this is accepted (especially by key decision makers), the better chance you&rsquo;ll have of attracting high-calibre over 50s that can help you achieve your business goals.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Officially, age discrimination in the recruitment process is illegal. But sadly, in practice, it definitely happens and many businesses are reluctant to hire older employees. However, with the UK&rsquo;s population ageing rapidly and an ongoing &lsquo;hiring crisis&rsquo; resulting in a shortage of high-calibre applicants for available roles, companies need to get ahead of the game [&hellip;]<\/p>\n","protected":false},"author":91464,"featured_media":149747,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3214],"tags":[],"acf":[],"yoast_head":"\n<title>How over 50s can help your business | Startups.co.uk<\/title>\n<meta name=\"description\" content=\"Hiring over 50s could be the answer to your hiring crisis. Learn how older hires could help your business and get top over 50s hiring tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/startups.co.uk\/people\/recruiting\/hiring-over-50s\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How over 50s can help your business | Startups.co.uk\" \/>\n<meta property=\"og:description\" content=\"Hiring over 50s could be the answer to your hiring crisis. Learn how older hires could help your business and get top over 50s hiring tips.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/startups.co.uk\/people\/recruiting\/hiring-over-50s\/\" \/>\n<meta property=\"og:site_name\" content=\"Startups.co.uk\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/startups.co.uk\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-26T07:24:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-28T16:05:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2022\/04\/Hiring-over-50s.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"709\" \/>\n\t<meta property=\"og:image:height\" content=\"460\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alec Hawley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@startupstowers\" \/>\n<meta name=\"twitter:site\" content=\"@startupstowers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alec Hawley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/startups.co.uk\/people\/recruiting\/hiring-over-50s\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/startups.co.uk\/people\/recruiting\/hiring-over-50s\/\"},\"author\":{\"name\":\"Alec Hawley\",\"@id\":\"https:\/\/startups.co.uk\/#\/schema\/person\/fc5d84e7ef3bf47cee0172f034b53c4e\"},\"headline\":\"How over 50s can help your business (and how to hire them)\",\"datePublished\":\"2022-04-26T07:24:32+00:00\",\"dateModified\":\"2023-11-28T16:05:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/startups.co.uk\/people\/recruiting\/hiring-over-50s\/\"},\"wordCount\":2245,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/startups.co.uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/startups.co.uk\/people\/recruiting\/hiring-over-50s\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2022\/04\/Hiring-over-50s.jpg\",\"articleSection\":[\"Recruiting\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/startups.co.uk\/people\/recruiting\/hiring-over-50s\/#respond\"]}],\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\/\/startups.co.uk\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/startups.co.uk\/people\/recruiting\/hiring-over-50s\/\",\"url\":\"https:\/\/startups.co.uk\/people\/recruiting\/hiring-over-50s\/\",\"name\":\"How over 50s can help your business | Startups.co.uk\",\"isPartOf\":{\"@id\":\"https:\/\/startups.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/startups.co.uk\/people\/recruiting\/hiring-over-50s\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/startups.co.uk\/people\/recruiting\/hiring-over-50s\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2022\/04\/Hiring-over-50s.jpg\",\"datePublished\":\"2022-04-26T07:24:32+00:00\",\"dateModified\":\"2023-11-28T16:05:35+00:00\",\"description\":\"Hiring over 50s could be the answer to your hiring crisis. Learn how older hires could help your business and get top over 50s hiring tips.\",\"breadcrumb\":{\"@id\":\"https:\/\/startups.co.uk\/people\/recruiting\/hiring-over-50s\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/startups.co.uk\/people\/recruiting\/hiring-over-50s\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/startups.co.uk\/people\/recruiting\/hiring-over-50s\/#primaryimage\",\"url\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2022\/04\/Hiring-over-50s.jpg\",\"contentUrl\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2022\/04\/Hiring-over-50s.jpg\",\"width\":709,\"height\":460,\"caption\":\"Hiring over 50s\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/startups.co.uk\/people\/recruiting\/hiring-over-50s\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/startups.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hiring and managing staff\",\"item\":\"https:\/\/startups.co.uk\/people\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Recruiting\",\"item\":\"https:\/\/startups.co.uk\/people\/recruiting\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"How over 50s can help your business (and how to hire them)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/startups.co.uk\/#website\",\"url\":\"https:\/\/startups.co.uk\/\",\"name\":\"Startups.co.uk\",\"description\":\"Empowering UK startups since 2000\",\"publisher\":{\"@id\":\"https:\/\/startups.co.uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/startups.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/startups.co.uk\/#organization\",\"name\":\"Startups.co.uk\",\"url\":\"https:\/\/startups.co.uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/startups.co.uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/01\/Startups-loog.jpg\",\"contentUrl\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/01\/Startups-loog.jpg\",\"width\":801,\"height\":801,\"caption\":\"Startups.co.uk\"},\"image\":{\"@id\":\"https:\/\/startups.co.uk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/startups.co.uk\",\"https:\/\/x.com\/startupstowers\",\"https:\/\/www.linkedin.com\/company\/mvf-startups\/\",\"https:\/\/www.youtube.com\/c\/StartupsCoUk\",\"https:\/\/en.wikipedia.org\/wiki\/Startups.co.uk\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/startups.co.uk\/#\/schema\/person\/fc5d84e7ef3bf47cee0172f034b53c4e\",\"name\":\"Alec Hawley\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/startups.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/30723c836c6c0fe3d4ceece1a1a074f3?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/30723c836c6c0fe3d4ceece1a1a074f3?s=96&d=blank&r=g\",\"caption\":\"Alec Hawley\"},\"url\":\"https:\/\/startups.co.uk\/author\/alexander-hawley\/\"}]}<\/script>\n","yoast_head_json":{"title":"How over 50s can help your business | Startups.co.uk","description":"Hiring over 50s could be the answer to your hiring crisis. Learn how older hires could help your business and get top over 50s hiring tips.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/startups.co.uk\/people\/recruiting\/hiring-over-50s\/","og_locale":"en_GB","og_type":"article","og_title":"How over 50s can help your business | Startups.co.uk","og_description":"Hiring over 50s could be the answer to your hiring crisis. Learn how older hires could help your business and get top over 50s hiring tips.","og_url":"https:\/\/startups.co.uk\/people\/recruiting\/hiring-over-50s\/","og_site_name":"Startups.co.uk","article_publisher":"https:\/\/www.facebook.com\/startups.co.uk","article_published_time":"2022-04-26T07:24:32+00:00","article_modified_time":"2023-11-28T16:05:35+00:00","og_image":[{"width":709,"height":460,"url":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2022\/04\/Hiring-over-50s.jpg","type":"image\/jpeg"}],"author":"Alec Hawley","twitter_card":"summary_large_image","twitter_creator":"@startupstowers","twitter_site":"@startupstowers","twitter_misc":{"Written by":"Alec Hawley","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/startups.co.uk\/people\/recruiting\/hiring-over-50s\/#article","isPartOf":{"@id":"https:\/\/startups.co.uk\/people\/recruiting\/hiring-over-50s\/"},"author":{"name":"Alec Hawley","@id":"https:\/\/startups.co.uk\/#\/schema\/person\/fc5d84e7ef3bf47cee0172f034b53c4e"},"headline":"How over 50s can help your business (and how to hire them)","datePublished":"2022-04-26T07:24:32+00:00","dateModified":"2023-11-28T16:05:35+00:00","mainEntityOfPage":{"@id":"https:\/\/startups.co.uk\/people\/recruiting\/hiring-over-50s\/"},"wordCount":2245,"commentCount":0,"publisher":{"@id":"https:\/\/startups.co.uk\/#organization"},"image":{"@id":"https:\/\/startups.co.uk\/people\/recruiting\/hiring-over-50s\/#primaryimage"},"thumbnailUrl":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2022\/04\/Hiring-over-50s.jpg","articleSection":["Recruiting"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/startups.co.uk\/people\/recruiting\/hiring-over-50s\/#respond"]}],"copyrightYear":"2022","copyrightHolder":{"@id":"https:\/\/startups.co.uk\/#organization"}},{"@type":"WebPage","@id":"https:\/\/startups.co.uk\/people\/recruiting\/hiring-over-50s\/","url":"https:\/\/startups.co.uk\/people\/recruiting\/hiring-over-50s\/","name":"How over 50s can help your business | Startups.co.uk","isPartOf":{"@id":"https:\/\/startups.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/startups.co.uk\/people\/recruiting\/hiring-over-50s\/#primaryimage"},"image":{"@id":"https:\/\/startups.co.uk\/people\/recruiting\/hiring-over-50s\/#primaryimage"},"thumbnailUrl":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2022\/04\/Hiring-over-50s.jpg","datePublished":"2022-04-26T07:24:32+00:00","dateModified":"2023-11-28T16:05:35+00:00","description":"Hiring over 50s could be the answer to your hiring crisis. Learn how older hires could help your business and get top over 50s hiring tips.","breadcrumb":{"@id":"https:\/\/startups.co.uk\/people\/recruiting\/hiring-over-50s\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/startups.co.uk\/people\/recruiting\/hiring-over-50s\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/startups.co.uk\/people\/recruiting\/hiring-over-50s\/#primaryimage","url":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2022\/04\/Hiring-over-50s.jpg","contentUrl":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2022\/04\/Hiring-over-50s.jpg","width":709,"height":460,"caption":"Hiring over 50s"},{"@type":"BreadcrumbList","@id":"https:\/\/startups.co.uk\/people\/recruiting\/hiring-over-50s\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/startups.co.uk\/"},{"@type":"ListItem","position":2,"name":"Hiring and managing staff","item":"https:\/\/startups.co.uk\/people\/"},{"@type":"ListItem","position":3,"name":"Recruiting","item":"https:\/\/startups.co.uk\/people\/recruiting\/"},{"@type":"ListItem","position":4,"name":"How over 50s can help your business (and how to hire them)"}]},{"@type":"WebSite","@id":"https:\/\/startups.co.uk\/#website","url":"https:\/\/startups.co.uk\/","name":"Startups.co.uk","description":"Empowering UK startups since 2000","publisher":{"@id":"https:\/\/startups.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/startups.co.uk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/startups.co.uk\/#organization","name":"Startups.co.uk","url":"https:\/\/startups.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/startups.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/01\/Startups-loog.jpg","contentUrl":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/01\/Startups-loog.jpg","width":801,"height":801,"caption":"Startups.co.uk"},"image":{"@id":"https:\/\/startups.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/startups.co.uk","https:\/\/x.com\/startupstowers","https:\/\/www.linkedin.com\/company\/mvf-startups\/","https:\/\/www.youtube.com\/c\/StartupsCoUk","https:\/\/en.wikipedia.org\/wiki\/Startups.co.uk"]},{"@type":"Person","@id":"https:\/\/startups.co.uk\/#\/schema\/person\/fc5d84e7ef3bf47cee0172f034b53c4e","name":"Alec Hawley","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/startups.co.uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/30723c836c6c0fe3d4ceece1a1a074f3?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/30723c836c6c0fe3d4ceece1a1a074f3?s=96&d=blank&r=g","caption":"Alec Hawley"},"url":"https:\/\/startups.co.uk\/author\/alexander-hawley\/"}]}},"_links":{"self":[{"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/posts\/149746"}],"collection":[{"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/users\/91464"}],"replies":[{"embeddable":true,"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/comments?post=149746"}],"version-history":[{"count":0,"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/posts\/149746\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/media\/149747"}],"wp:attachment":[{"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/media?parent=149746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/categories?post=149746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/tags?post=149746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}