{"id":152805,"date":"2023-02-28T15:00:23","date_gmt":"2023-02-28T15:00:23","guid":{"rendered":"https:\/\/startups.co.uk\/?p=152805"},"modified":"2023-12-18T16:21:53","modified_gmt":"2023-12-18T16:21:53","slug":"social-commerce-guide","status":"publish","type":"post","link":"https:\/\/startups.co.uk\/marketing\/tips\/social-commerce-guide\/","title":{"rendered":"What is social commerce? A guide for small businesses in 2024"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]If you&rsquo;ve recently been scrolling through Instagram or TikTok, chances are that you&rsquo;ve run into posts that advertise and sell products. Using the more &lsquo;scientific term&rsquo;, this is an example of social commerce in action. A key ingredient to any ecommerce strategy, it&rsquo;s a quick and simple way to create shareable content, engage your audience, and have a wider reach.<\/p>\n<p>However, it&rsquo;s no secret that social commerce is incredibly competitive. You&rsquo;re competing for social media real estate against every other brand that has a presence on the likes of Pinterest, Instagram, and Facebook. To help you out, we give all the must-knows of social commerce, including best practice guidance and trends to watch out for in 2024.<\/p>\n<p>Want to know exactly <strong>what it would cost to ship the products you sell through social commerce<\/strong>? Use our quick, easy, and 100% <a href=\"https:\/\/webforms.startups.co.uk\/order-fulfilment\">free quote comparison tool<\/a> for pricing information that&rsquo;s tailored to your needs.[\/vc_column_text]<\/p><div class=\"cta-content\" data-eventcategory=\"cta-banner\" data-component=\"cta-image\">\n\n <div class=\"cta-content-image\">\n <img decoding=\"async\" src=\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2022\/06\/Parcel.jpg?width=100&height=100&fit=crop\" srcset=\"\" alt=\"Female warehouse worker scanning barcode on shipping box on smartphone.\" width=\"100\" height=\"100\" data-caption=\"\" class=\"flexi-comp-img\" loading=\"lazy\" sizes=\"\"> <\/div>\n \n <div class=\"cta-content-part\">\n\n <span class=\"cta-content-heading\">\n Find out exactly what it would cost to ship your social commerce products <\/span>\n \n <p>Getting a tailored quote for order fulfilment is fast, easy, secure, and 100% free<\/p>\n \n <\/div>\n\n <div class=\"cta-content-box\">\n <a class=\"cta-content-button btn btn-primary\" href=\"https:\/\/webforms.startups.co.uk\/order-fulfilment\" data-cta-type=\"cta-image-button\" target=\"_blank\" data-eventaction=\"Get Free Quote\">Get Free Quote <\/a>\n <span class=\"cta-content-subtext\">\n . <\/span>\n <\/div>\n \n<\/div>\n<div class=\"jumplinks-content\">\n <h3 class=\"jumplinks-content-title\">\n In this page <\/h3>\n <ul class=\"jumplinks-content-list\">\n <li class=\"jumplinks-content-item\">\n <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-what-is-social-commerce\">What is social commerce?<\/a>\n <\/li>\n <li class=\"jumplinks-content-item\">\n <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-benefits-of-social-commerce-how-could-it-help-your-business\">Benefits of social commerce: How could it help your business?<\/a>\n <\/li>\n <li class=\"jumplinks-content-item\">\n <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-most-popular-platforms-for-social-commerce\">Most popular platforms for social commerce<\/a>\n <\/li>\n <li class=\"jumplinks-content-item\">\n <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-social-commerce-trends-in-2024\">Social commerce trends in 2024<\/a>\n <\/li>\n <li class=\"jumplinks-content-item\">\n <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-5-tips-for-small-businesses-starting-social-commerce\">5 tips for small businesses starting social commerce<\/a>\n <\/li>\n <li class=\"jumplinks-content-item\">\n <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-social-commerce-faqs\">Social Commerce FAQs<\/a>\n <\/li>\n <\/ul>\n<\/div>\n[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"jumplink-anchor-section\">\n <div class=\"jumplink-anchor-pointer\" id=\"link-what-is-social-commerce\"><\/div>\n<\/div>\n[vc_column_text]\n<h2>What is social commerce?<\/h2>\n<p>Social commerce uses social media platforms like Facebook and Instagram to market and sell products. This means that customers can complete their purchases without having to leave the social media app at all. From the customer&rsquo;s point of view, therefore, <strong>social commerce is highly convenient and interactive.<\/strong> They can discover brands, research products, interact with customer support, and pay on the same platform.<\/p>\n<p>The popularity of social media means social commerce represents a marketing goldmine. Statistics show that the typical social media user now spends <a href=\"https:\/\/datareportal.com\/social-media-users\" target=\"_blank\" rel=\"noopener\">15% of their waking life<\/a> on social platforms. If some of that time is invested in discovering and researching your brand, you have good chances of landing a sale.[\/vc_column_text][vc_column_text]<\/p>\n<h3>How is social commerce different from ecommerce?<\/h3>\n<p>They&rsquo;re not necessarily different. In fact, social commerce is a <strong>subset<\/strong> of ecommerce. In other words, ecommerce takes place on a website or a branded app &ndash; sites<a href=\"https:\/\/startups.co.uk\/guides\/how-to-start-an-ecommerce-business\/\" target=\"_blank\" rel=\"noopener\"> built on ecommerce platforms like Shopify<\/a> that consumers can access from any internet-equipped device. Social commerce means every stage of the ecommerce <a href=\"https:\/\/startups.co.uk\/project-management-software\/best-customer-journey-map-templates\/\">customer journey<\/a> takes place exclusively on a social media app, meaning customers most likely go through the whole process on a smartphone.<\/p>\n<p>This difference means social commerce has low barriers of entry and is easy to set up. <strong>As a business, you wouldn&rsquo;t need to have your own website<\/strong> &ndash; you just need a social media account set up with a social media store.[\/vc_column_text][vc_column_text]<\/p>\n<h3>How is social commerce different from social selling?<\/h3>\n<p>Contrary to what the term would suggest, social selling doesn&rsquo;t involve making a sale. Rather, social selling is about using social media to tell your customers compelling stories about your products, convince them your brand is better than your competitors, and create awareness about your business. You could think of social selling as the first marketing baby steps towards enticing someone to click on the &lsquo;purchase&rsquo; button.<\/p>\n<p>On the other side, social commerce involves the sale of goods and services and the target audience are people who are interested in purchasing goods or services. Therefore, social commerce is the process that happens slightly further down the sales funnel, where you&rsquo;re speaking to people that already are set on buying something. Therefore, social commerce is both about creating awareness <em><strong>and<\/strong> <\/em>generating sales.[\/vc_column_text]\n <\/p><div class=\"highlight-box\">\n <div class=\"highlight-box-decor\">\n <svg class=\"brush-stroke-svg brush-stroke-big\" preserveaspectratio=\"none\" viewbox=\"0 0 116 6\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n <g stroke=\"none\" stroke-width=\"1\" fill=\"#ea0037\">\n <path d=\"M94.0845406,5.55784045 C93.4629887,5.58758734 92.7723755,5.58758734 92.2198849,5.64708111 C92.0127009,5.66195455 91.7824965,5.67682799 91.5062512,5.66195455 C89.5955547,5.58758734 87.6618377,5.5727139 85.7511411,5.67682799 C85.5669776,5.69170144 85.2446914,5.67682799 84.9914666,5.67682799 C82.8275451,5.66195455 80.6866442,5.63220767 78.4997023,5.67682799 C76.0825561,5.72144832 73.5963485,5.64708111 71.271284,5.73632176 C69.3605874,5.81068898 67.5649931,5.76606865 65.7003374,5.76606865 C62.4084144,5.76606865 59.0934709,5.79581553 55.7785275,5.79581553 C55.6864457,5.79581553 55.5483231,5.79581553 55.4792618,5.79581553 C53.3153403,5.94454996 51.2895416,5.88505619 49.2637428,5.78094209 C48.7572931,5.75119521 48.7112522,5.81068898 48.4810478,5.84043586 C47.6753324,5.94454996 45.7416154,5.9594234 44.8668387,5.87018275 C44.1992459,5.79581553 43.5086327,5.79581553 42.8640603,5.87018275 C42.3115698,5.92967652 41.8972018,5.94454996 41.2986704,5.88505619 C40.9994046,5.8553093 40.5389958,5.8553093 40.1476483,5.88505619 C38.5362175,5.98917029 36.993848,6.03379061 35.4054376,5.88505619 C34.8299266,5.84043586 34.1393134,5.8553093 33.5407819,5.89992963 C32.8271482,5.94454996 32.1825759,5.92967652 31.3998809,5.91480307 C29.9726136,5.89992963 28.4993054,5.94454996 27.1641199,5.8553093 C27.0490177,5.84043586 26.7267315,5.88505619 26.4735066,5.88505619 C25.8289343,5.89992963 25.1383211,5.94454996 24.5167692,5.94454996 C20.3040286,5.91480307 16.0452471,6.03379061 11.8325064,5.94454996 C10.0599325,5.89992963 8.12621552,5.92967652 6.30760071,5.91480307 C4.2587815,5.88505619 2.57828934,5.78094209 1.54236952,5.58758734 C1.17404247,5.52809357 0.598531455,5.52809357 0,5.51322013 C0.920817623,5.39423259 2.09486009,5.37935914 3.26890256,5.34961226 C3.56816829,5.34961226 3.89045446,5.34961226 4.18972018,5.33473882 C4.48898591,5.33473882 4.8803334,5.31986537 4.90335384,5.29011849 C4.92637428,5.24549816 4.55804723,5.24549816 4.2587815,5.23062472 C3.19984124,5.23062472 2.20996229,5.21575128 3.01567771,5.05214341 C3.19984124,5.02239652 2.85453463,4.99264964 2.57828934,4.9777762 C2.07183965,4.94802931 1.54236952,4.93315587 1.10498115,4.90340898 C0,4.79929489 0.138122643,4.68030735 1.42726731,4.62081358 C2.11788053,4.57619325 2.87755507,4.56131981 3.66025005,4.56131981 C5.24866045,4.54644636 6.81405041,4.51669948 8.40246081,4.4869526 C7.73486803,4.41258538 6.95217305,4.41258538 6.16947807,4.41258538 C5.29470133,4.41258538 4.39690415,4.42745883 3.54514785,4.41258538 C3.19984124,4.41258538 2.78547331,4.39771194 2.71641199,4.35309161 C2.64735066,4.30847129 2.94661639,4.2787244 3.26890256,4.26385096 C3.95951578,4.21923063 4.67314943,4.15973686 5.54792618,4.15973686 C8.37944037,4.14486342 11.233975,4.11511653 14.0654892,4.14486342 C15.101409,4.15973686 16.1143084,4.12998998 17.1502282,4.11511653 C21.8463981,4.08536965 26.542568,4.11511653 31.2387378,4.10024309 C35.5205398,4.10024309 39.7793213,4.11511653 44.0611232,4.11511653 C48.7112522,4.10024309 53.3613812,4.05562276 57.9884898,4.10024309 C59.5078389,4.11511653 61.0732288,4.10024309 62.6386188,4.08536965 C66.8053185,4.05562276 70.9720183,4.08536965 75.138718,4.07049621 C81.1930939,4.04074932 87.2474697,4.05562276 93.2788252,4.04074932 C96.3635642,4.04074932 99.4483032,4.07049621 102.556063,4.07049621 C103.845207,4.07049621 105.04227,4.12998998 106.308395,4.14486342 C109.508236,4.20435719 112.754118,4.1746103 116,4.20435719 C110.659258,4.26385096 105.295495,4.23410407 99.9317325,4.2787244 C103.914269,4.33821817 107.988887,4.30847129 112.224648,4.33821817 C110.429053,4.44233227 109.853542,4.45720571 108.334193,4.45720571 C107.252233,4.45720571 106.193292,4.45720571 105.088311,4.47207915 C104.075412,4.4869526 103.039492,4.4869526 102.003572,4.47207915 C101.312959,4.45720571 100.599325,4.44233227 99.6554872,4.51669948 C101.220877,4.54644636 102.533042,4.54644636 103.822187,4.54644636 C104.673943,4.54644636 105.54872,4.51669948 106.239333,4.60594013 C106.60766,4.65056046 107.367335,4.63568702 107.827744,4.60594013 C108.449295,4.56131981 108.909704,4.56131981 109.485215,4.60594013 C109.669379,4.62081358 109.945624,4.62081358 110.198849,4.63568702 C111.741218,4.6654339 111.741218,4.6654339 111.165707,4.82904177 C112.086525,4.85878866 112.477873,4.73980112 113.37567,4.73980112 C114.250447,4.75467456 114.96408,4.769548 115.539591,4.84391521 C115.125223,4.8736621 114.641794,4.8736621 114.227426,4.8736621 C111.027585,4.8736621 107.850764,4.94802931 104.650923,4.91828243 C103.868228,4.90340898 102.510022,4.88853554 102.440961,4.96290275 C102.348879,5.05214341 103.661044,5.00752308 104.328637,5.02239652 C105.387577,5.05214341 106.492558,5.03726997 107.574519,5.03726997 C107.988887,5.03726997 108.495336,5.02239652 108.863663,5.06701685 C108.403255,5.11163718 107.873784,5.09676374 107.390355,5.09676374 C105.479659,5.11163718 103.568962,5.11163718 101.658266,5.14138406 C100.85255,5.15625751 100.392141,5.17113095 100.32308,5.2603716 C100.254019,5.3644857 99.6785076,5.37935914 98.8037309,5.3644857 C97.7908315,5.34961226 96.7779321,5.33473882 95.7650327,5.30499193 C94.6140107,5.29011849 93.53205,5.34961226 92.4731097,5.3644857 C91.5062512,5.37935914 90.5393927,5.30499193 89.2962889,5.30499193 C85.8432229,5.31986537 82.3901568,5.37935914 78.9370907,5.40910603 C78.6838658,5.40910603 78.3385592,5.42397947 78.1774162,5.40910603 C77.0033737,5.31986537 75.9674539,5.34961226 74.770391,5.43885291 C74.1258186,5.48347324 73.1589601,5.4685998 72.3302243,5.48347324 C73.7344711,5.51322013 75.138718,5.52809357 76.5659853,5.51322013 C77.7170073,5.49834668 78.8219885,5.52809357 79.9499901,5.54296701 C81.2391347,5.55784045 82.6203612,5.54296701 83.8864854,5.51322013 C84.8303235,5.49834668 85.6360389,5.49834668 86.4417543,5.52809357 C87.2014289,5.55784045 87.9150625,5.55784045 88.6977575,5.54296701 C90.4933519,5.49834668 92.3580075,5.45372636 94.0845406,5.55784045 L94.0845406,5.55784045 Z M91.8961039,4.96955873 C90.7044001,4.95016021 89.8724559,4.93076168 88.8831169,5.00835577 C89.9174259,5.08594986 90.74937,5.10534838 91.8961039,4.96955873 Z M93.3724675,4.03450419 C92.2877922,3.99570715 91.5044156,3.97630863 90.4197403,4.05390271 C91.5345455,4.09269976 92.3179221,4.09269976 93.3724675,4.03450419 Z M59.2202597,5.01655435 C60.0337662,5.05535139 60.5761039,5.05535139 61.2992208,4.99715582 C60.5761039,4.9777573 60.0638961,4.95835878 59.2202597,5.01655435 Z M97.3194805,4.04095243 C97.0181818,4.00215539 96.6566234,4.00215539 96.3553247,4.00215539 C96.0238961,4.00215539 95.5418182,3.98275687 95.5116883,4.06035096 C96.0841558,4.099148 96.6264935,4.07974948 97.3194805,4.04095243 Z M97.0040743,4.04074932 C96.9438145,4.00195228 96.7027756,4.00195228 96.4014769,4.00195228 C96.130308,4.00195228 95.8290093,4.0213508 95.8290093,4.04074932 C95.7988795,4.07954636 96.130308,4.07954636 96.4014769,4.07954636 C96.6726457,4.07954636 96.9438145,4.07954636 97.0040743,4.04074932 Z M97.843095,5.03977318 C98.1745236,5.03977318 98.5059521,5.02037466 98.4155625,5.00097614 C98.3854327,4.98157762 98.1142638,4.98157762 97.9334846,4.98157762 C97.6623158,4.98157762 97.3610171,4.98157762 97.4212768,5.02037466 C97.4815366,5.02037466 97.7527054,5.02037466 97.843095,5.03977318 Z M10.7864935,4.05859596 C11.7205195,4.05859596 12.3231169,4.07799448 13.3174026,4.01979892 C12.3231169,4.03919744 11.7205195,4.0004004 10.7864935,4.05859596 Z M93.4369469,5.03977318 C93.5273365,5.03977318 93.7081157,5.02037466 93.7081157,5.02037466 C93.7382456,5.00097614 93.5574663,4.98157762 93.3766871,4.98157762 C93.2862975,4.98157762 93.1055183,5.00097614 93.1055183,5.00097614 C93.0452585,5.03977318 93.2260378,5.03977318 93.4369469,5.03977318 Z M64.6758363,6 C64.7963558,6 64.977135,6 65.0072649,6 C65.1579143,5.98060148 64.977135,5.96120296 64.7963558,5.96120296 C64.7059662,5.96120296 64.5854467,5.96120296 64.4950571,5.98060148 C64.5553169,5.98060148 64.6155766,5.98060148 64.6758363,6 Z M90.6789362,4.03643854 C90.5885466,4.03643854 90.4680271,4.01704002 90.3776375,4.01704002 C90.1365986,4.01704002 90.0160791,4.03643854 90.1667284,4.05583706 C90.2269882,4.05583706 90.4077674,4.07523558 90.498157,4.05583706 C90.5885466,4.07523558 90.6186765,4.05583706 90.6789362,4.03643854 Z M86.2696559,4.0213508 C86.0888766,4.0213508 85.9080974,4.0213508 85.7273182,4.0213508 C85.546539,4.0213508 85.4260195,4.04074932 85.4862792,4.04074932 C85.6369286,4.04074932 85.8478377,4.06014784 86.0286169,4.06014784 C86.1792662,4.06014784 86.2696559,4.04074932 86.2696559,4.0213508 Z\"><\/path>\n <\/g>\n <\/svg>\n <\/div>\n <div class=\"highlight-box-headline\">\n \n <span class=\"highlight-box-title\">\n How to get started with social selling <\/span>\n <\/div>\n \n <div class=\"highlight-box-content\">\n <p>These are the three steps you need to follow to get started with social selling:<\/p>\n<ol>\n<li><strong>Choose the right platform:<\/strong> where is your audience? Is it Facebook or Instagram or another social media?<\/li>\n<li><strong>Sort out your order fulfilment and delivery process:<\/strong> to figure this part out, you can use our quick and <a href=\"https:\/\/webforms.startups.co.uk\/order-fulfilment\" target=\"_blank\" rel=\"noopener\">free quote comparison tool<\/a> to find a provider that fits your business needs.<\/li>\n<li><strong>Advertise your products on social media<\/strong> (but more on this later)<\/li>\n<\/ol>\n<p><\/p>\n <\/div>\n <\/div>\n[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"jumplink-anchor-section\">\n <div class=\"jumplink-anchor-pointer\" id=\"link-benefits-of-social-commerce-how-could-it-help-your-business\"><\/div>\n<\/div>\n[vc_column_text]\n<h2>Benefits of social commerce: How could it help your business?<\/h2>\n<p>&#10004;&#65039; <strong>Reach a larger target audience<\/strong> &rarr; <a href=\"https:\/\/influencermarketinghub.com\/social-commerce-stats\/#toc-2\" target=\"_blank\" rel=\"noopener\">28% of social media users<\/a> say they use the likes of Instagram and Facebook for inspiration for things to buy. Considering how popular social media is, it&rsquo;s a great market to tap into to boost sales and find customers. Social media is also famous for its wide network of influencers, so social commerce is a great opportunity for businesses that want to integrate influencer marketing into their strategy.<\/p>\n<p>&#10004;&#65039;<strong>Frictionless shopping experience<\/strong> &rarr; customers can do everything with a couple of taps from their phone, without having to be redirected to another site. The chances of them having to go through the annoyance of creating an account or having to jump from one page to another are minimal. This makes the process of going down the sales funnel quick and painless.<\/p>\n<p>&#10004;&#65039; <strong>Gather data on your audience<\/strong> &rarr; social media platforms provide data insights into the behaviour of your audience. This lets you track behaviour and habits, giving you clues about where you can optimise your content and personalise the shopping experience. To help you manage your social media and understand what your data means, you can take a look at our favourite<a href=\"https:\/\/startups.co.uk\/marketing\/tools\/best-social-media-management-tools\/\" target=\"_blank\" rel=\"noopener\"><strong> social media management tools<\/strong><\/a>.<\/p>\n<p>&#10004;&#65039; <strong>Improved customer engagement<\/strong> &rarr; social commerce is all about putting the social in ecommerce. Customers can share products they like online, send one of your posts to a friend in a DM, and give you a shout out on their Instagram story. This creates a more interactive shopping experience and makes it easier for your existing customers to recommend your products to a friend, helping you earn more trust as a brand. Keeping in mind how the social media cycle works, social commerce is fantastic for businesses that are constantly looking to hop on trending products and quickly enter the market.[\/vc_column_text]<\/p><div class=\"inpage-related\">\n <span class=\"inpage-related-title\">\n Read More <\/span>\n\n \n <div class=\"inpage-related-list glider\">\n <div class=\"inpage-related-item\">\n <a class=\"inpage-related-link\" href=\"https:\/\/startups.co.uk\/marketing\/digital-marketing-trends\/\">\n <span class=\"inpage-related-counter\">1<\/span>\n Digital Marketing Trends To Watch <\/a>\n <\/div>\n <div class=\"inpage-related-item\">\n <a class=\"inpage-related-link\" href=\"https:\/\/startups.co.uk\/websites\/ecommerce\/ecommerce-fulfilment\/\">\n <span class=\"inpage-related-counter\">2<\/span>\n What Is Ecommerce Order Fulfilment and How Does it Work? <\/a>\n <\/div>\n <div class=\"inpage-related-item\">\n <a class=\"inpage-related-link\" href=\"https:\/\/startups.co.uk\/guides\/how-to-start-an-ecommerce-business\/\">\n <span class=\"inpage-related-counter\">3<\/span>\n How to start an ecommerce business <\/a>\n <\/div>\n <div class=\"inpage-related-item\">\n <a class=\"inpage-related-link\" href=\"https:\/\/startups.co.uk\/marketing\/instagram-ads-cost\/\">\n <span class=\"inpage-related-counter\">4<\/span>\n How much do Instagram ads cost <\/a>\n <\/div>\n <\/div>\n\n <div class=\"inpage-related-navigation\">\n <span class=\"inpage-related-steps\">\n See more <\/span>\n <button aria-label=\"Previous\" class=\"glider-prev\">\n <i class=\"icon-arrow-big\"><\/i>\n <\/button>\n <button aria-label=\"Next\" class=\"glider-next\">\n <i class=\"icon-arrow-big\"><\/i>\n <\/button>\n <\/div>\n \n<\/div>\n[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"jumplink-anchor-section\">\n <div class=\"jumplink-anchor-pointer\" id=\"link-most-popular-platforms-for-social-commerce\"><\/div>\n<\/div>\n[vc_column_text]\n<h2>Most popular platforms for social commerce<\/h2>\n<h3>Instagram<\/h3>\n<p>Instagram has led the way in turning social media networks into shopping channels. The introduction of Shops, live streaming, and influencer collaboration features now mean that 92% of online retailers use the platform as part of their social commerce strategy. In September 2022, Instagram had around<strong> 32 million users in the UK<\/strong>, so it&rsquo;s a channel you definitely want to integrate into your social media output.<\/p>\n<h3>Facebook<\/h3>\n<p>This is the most popular social media network, based on sheer force of numbers &ndash; <a href=\"https:\/\/thesocialshepherd.com\/blog\/facebook-statistics#:~:text=66%25%20of%20the%20entire%20UK,of%20the%20total%20UK%20population.\" target=\"_blank\" rel=\"noopener\">66% of the entire UK population<\/a> are Facebook users. On Facebook, you can set up a Facebook Shop, sell via Facebook Marketplace and enable Facebook Pay.<\/p>\n<h3>TikTok<\/h3>\n<p>Despite having a reputation for short videos and memes, TikTok is another key spot for businesses looking to get into social commerce. It is predicted to reach<a href=\"https:\/\/thesocialshepherd.com\/blog\/tiktok-statistics#:~:text=Kids%20Spend%2C%20on%20Average%2C%2075%20Minutes%20Per%20Day%20on%20TikTok&text=This%20makes%20it%20the%20social,on%20the%20video%2Dsharing%20app.\" target=\"_blank\" rel=\"noopener\"> 15 million users in 2025<\/a>. With TikTok, you can tag items from your TikTok Shop and host TikTok live streams. You can also make use of the TikTok Creator Marketplace, where you can partner with small creators to promote your brand.<\/p>\n<h3>Pinterest<\/h3>\n<p>It&rsquo;s more than just creating mood boards. Some <a href=\"https:\/\/seekingalpha.com\/article\/4410516-pinterest-social-commerce-match-made-heaven\" target=\"_blank\" rel=\"noopener\">50% of Pinterest<\/a> users actively use the platform to buy, so it&rsquo;s another great platform to consider for your social commerce strategy. You can join the Verified Merchant Program and get a Shop Tab, as well as encourage users to add your products to their shopping list.<\/p>\n<h3>Twitter<\/h3>\n<p>Despite having the reputation of being a platform where political debates heat up and people share their opinions in less than 280 characters, <a href=\"https:\/\/startups.co.uk\/marketing\/tips\/twitter-x-for-business\/\" target=\"_blank\" rel=\"noopener\"><strong>Twitter<\/strong> <\/a>is a hugely monetisable platform. The network is experimenting with social commerce features to turn its users into customers &ndash; most of which are in beta testing. You can make use of features like professional profiles and super follows, which give subscribers exclusive content like deals, coupons, and discounts.<\/p>\n<h3>Snapchat<\/h3>\n<p>Although Snapchat doesn&rsquo;t have a reputation as a go-to social commerce platform, it still has outlets that let you create brand awareness. For instance, you can create branded filters and run shoppable snapchat ads.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<\/p><div class=\"jumplink-anchor-section\">\n <div class=\"jumplink-anchor-pointer\" id=\"link-social-commerce-trends-in-2024\"><\/div>\n<\/div>\n[vc_column_text]\n<h2>Social commerce trends in 2024<\/h2>\n<h3>Work on your social search optimisation (SSO)<\/h3>\n<p>Similarly to Search Engine Optimisation (SEO), you should tweak your content so that it&rsquo;s easier for social media users to find your brand. An internal Google study revealed that <a href=\"https:\/\/techcrunch.com\/2022\/07\/12\/google-exec-suggests-instagram-and-tiktok-are-eating-into-googles-core-products-search-and-maps\/\" target=\"_blank\" rel=\"noopener\">40% of 18-24 year olds<\/a> are now using social media as their primary search engine, so optimising your content is crucial. Younger people are also more likely to use social media to do brand research, which means you should provide useful and insightful facts about your products to more compellingly push your audience to press the &lsquo;purchase&rsquo; button.<\/p>\n<h3>The rise of the creator economy will fuel social commerce<\/h3>\n<p>As content creators continue to partner with brands through affiliate programs and influencing, businesses should seek opportunities to enter the creator economy. Meta and YouTube are already developing revenue-sharing programs. TikTok already has created a split ad revenue with approved creators through its TikTok Pulse program. This means that working with creators will almost certainly be inevitable in social commerce as we dive deeper into 2024.<\/p>\n<h3>AI will help brands learn more about shoppers<\/h3>\n<p>Artificial intelligence can help ecommerce entrepreneurs collect granular data on their customers&rsquo; shopping behaviours, automating the crunching numbers part of your social commerce process. <strong><a href=\"https:\/\/startups.co.uk\/marketing\/tips\/ai-marketing\/\" target=\"_blank\" rel=\"noopener\">AI marketing<\/a><\/strong> will therefore become more prevalent and will help personalise shopping experiences.<\/p>\n<h3>Video ads will be used more often<\/h3>\n<p>Brands that understand how to use video to engage and convert customers will lead the way into the next stage of social commerce. Short reels on Instagram and TikToks will be invaluable tools to wield as they quickly give viewers a wealth of information about a product they&rsquo;re interested in.<\/p>\n<h3>Zero-party data and privacy are on consumers&rsquo; minds<\/h3>\n<p>Google is planning to end support of third-party cookies in 2024. Brands will need to consider adopting a zero-party data policy. This means you&rsquo;ll need to identify and implement the appropriate security and privacy protocols to protect customer data. For now, what you can work on is being transparent with customers about how your brand collects, stores and uses user data.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<\/p><div class=\"jumplink-anchor-section\">\n <div class=\"jumplink-anchor-pointer\" id=\"link-5-tips-for-small-businesses-starting-social-commerce\"><\/div>\n<\/div>\n[vc_column_text]\n<h2>5 top tips for small businesses starting social commerce<\/h2>\n<p>&#10004;&#65039; <strong>Acing social media advertising<\/strong> &rarr; Even if someone discovers your brand on their For You Page, if your content advertising isn&rsquo;t enticing or creative, it&rsquo;s likely they&rsquo;ll just scroll onto the next thing. You also need to consider that different social media have different particularities, which means content should look slightly different if it&rsquo;s on Instagram or TikTok. You can start by learning how to advertise on Instagram and how to promote your products on Facebook.<\/p>\n<p>&#10004;&#65039; <strong>Getting your order fulfilment right<\/strong> &rarr; the last thing you want is to have products shipped to the wrong customer. To avoid an order fulfilment SOS and to make sure you&rsquo;re crunching your numbers correctly, find out how much it would cost you to work with an order fulfilment software using our quick and free quote comparison tool.<\/p>\n<p>&#10004;&#65039; <strong>Asking for reviews<\/strong> &rarr; collecting social proof is important if you want to build a profitable online business. Send an automated email asking your customers what they think of the product. Alternatively, you could offer incentives like giveaways to encourage existing customers to give testimonials about your products. Having reviews on your page and showing real-life customers will help you boost brand authority and trust.<\/p>\n<p>&#10004;&#65039; <strong>Engaging with your audience<\/strong> &rarr; social commerce is more than just uploading your catalogue and waiting for sales to rush in. You&rsquo;ll need to offer value, answer questions, and post interesting content to entertain your audience. Think about doing live Instagrams to allow customers to ask you questions in real-time or make use of other widgets on Instagram stories. The more chances for engagement, the higher the likelihood they will think about you when they&rsquo;re looking for a type of product you sell.<\/p>\n<p>&#10004;&#65039; <strong>Listen to your audience<\/strong> &rarr; with social media, you have all the information you need to know about your audience. Pay close attention to the comments and shares you get and look at what the data is telling you about customer behaviour. Make sure you&rsquo;re regularly checking your store&rsquo;s DMs and replying to customer questions to make them feel valued.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<\/p><div class=\"jumplink-anchor-section\">\n <div class=\"jumplink-anchor-pointer\" id=\"link-social-commerce-faqs\"><\/div>\n<\/div>\n<div class=\"faq\">\n <span class=\"faq-title\">\n Frequently Asked Questions <\/span>\n <ul class=\"faq-list\">\n <li class=\"faq-item\">\n\n <span class=\"faq-question\">\n Why is social commerce important? <\/span>\n\n <div class=\"faq-answer\">\n Social media is slowly becoming a replacement to Google for brand research and virtually everyone has some sort of social media account. This means social media is a massive marketplace that businesses can take advantage of if they get into social commerce. In other words, it&rsquo;s a goldmine for sales because of how interactive and convenient it is for customers. <\/div>\n<\/li>\n\n\n<li class=\"faq-item\">\n\n <span class=\"faq-question\">\n What is meant by social commerce? <\/span>\n\n <div class=\"faq-answer\">\n Social commerce is selling your products and services on social media. From a customer&rsquo;s perspective, it means that you don&rsquo;t have to leave the social media app at all as you go from product discovery to finalising a purchase. <\/div>\n<\/li>\n\n\n<li class=\"faq-item\">\n\n <span class=\"faq-question\">\n What is the difference between social selling and social commerce? <\/span>\n\n <div class=\"faq-answer\">\n Social commerce is all about landing sales whereas social selling is about creating relationships with potential customers by making sure your content is targeted at them. <\/div>\n<\/li>\n\n\n<li class=\"faq-item\">\n\n <span class=\"faq-question\">\n What are examples of social commerce? <\/span>\n\n <div class=\"faq-answer\">\n If you go on Instagram, that little shopping bag logo will be replete with social commerce examples. Anything like Facebook Marketplace or Instagram Shop are examples of social commerce. <\/div>\n<\/li>\n\n\n<li class=\"faq-item\">\n\n <span class=\"faq-question\">\n What are the biggest social commerce sites? <\/span>\n\n <div class=\"faq-answer\">\n Based on popularity and number of users, the social commerce sites you should strongly consider having a presence on are Facebook and Instagram. <\/div>\n<\/li>\n\n\n <\/ul>\n <script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Why is social commerce important?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Social media is slowly becoming a replacement to Google for brand research and virtually everyone has some sort of social media account. This means social media is a massive marketplace that businesses can take advantage of if they get into social commerce. In other words, it\\u2019s a goldmine for sales because of how interactive and convenient it is for customers.\"}},{\"@type\":\"Question\",\"name\":\"What is meant by social commerce?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Social commerce is selling your products and services on social media. From a customer\\u2019s perspective, it means that you don\\u2019t have to leave the social media app at all as you go from product discovery to finalising a purchase.\"}},{\"@type\":\"Question\",\"name\":\"What is the difference between social selling and social commerce?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Social commerce is all about landing sales whereas social selling is about creating relationships with potential customers by making sure your content is targeted at them.\"}},{\"@type\":\"Question\",\"name\":\"What are examples of social commerce?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"If you go on Instagram, that little shopping bag logo will be replete with social commerce examples. Anything like Facebook Marketplace or Instagram Shop are examples of social commerce.\"}},{\"@type\":\"Question\",\"name\":\"What are the biggest social commerce sites?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Based on popularity and number of users, the social commerce sites you should strongly consider having a presence on are Facebook and Instagram.\"}}]}<\/script><\/div>\n[\/vc_column][\/vc_row]\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]If you&rsquo;ve recently been scrolling through Instagram or TikTok, chances are that you&rsquo;ve run into posts that advertise and sell products. Using the more &lsquo;scientific term&rsquo;, this is an example of social commerce in action. A key ingredient to any ecommerce strategy, it&rsquo;s a quick and simple way to create shareable content, engage your audience, [&hellip;]<\/p>\n","protected":false},"author":91518,"featured_media":152806,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3024,4333],"tags":[4518,4369],"acf":[],"yoast_head":"\n<title>What is social commerce? Guide for small businesses in 2024<\/title>\n<meta name=\"description\" content=\"Social commerce is the way to go if you want to use social media to reach your customers. Read our guide with tips and tricks to succeed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/startups.co.uk\/marketing\/tips\/social-commerce-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is social commerce? Guide for small businesses in 2024\" \/>\n<meta property=\"og:description\" content=\"Social commerce is the way to go if you want to use social media to reach your customers. Read our guide with tips and tricks to succeed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/startups.co.uk\/marketing\/tips\/social-commerce-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Startups.co.uk\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/startups.co.uk\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-28T15:00:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-18T16:21:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/02\/social-commerce.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1143\" \/>\n\t<meta property=\"og:image:height\" content=\"796\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fernanda Alvarez Pineiro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@startupstowers\" \/>\n<meta name=\"twitter:site\" content=\"@startupstowers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fernanda Alvarez Pineiro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/startups.co.uk\/marketing\/tips\/social-commerce-guide\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/startups.co.uk\/marketing\/tips\/social-commerce-guide\/\"},\"author\":{\"name\":\"Fernanda Alvarez Pineiro\",\"@id\":\"https:\/\/startups.co.uk\/#\/schema\/person\/361cdac70a76ab965dd4d511e0c1495c\"},\"headline\":\"What is social commerce? A guide for small businesses in 2024\",\"datePublished\":\"2023-02-28T15:00:23+00:00\",\"dateModified\":\"2023-12-18T16:21:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/startups.co.uk\/marketing\/tips\/social-commerce-guide\/\"},\"wordCount\":2523,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/startups.co.uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/startups.co.uk\/marketing\/tips\/social-commerce-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/02\/social-commerce.jpg\",\"keywords\":[\"digital marketing\",\"News and Features\"],\"articleSection\":[\"Marketing and sales\",\"Marketing tips\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/startups.co.uk\/marketing\/tips\/social-commerce-guide\/#respond\"]}],\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\/\/startups.co.uk\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/startups.co.uk\/marketing\/tips\/social-commerce-guide\/\",\"url\":\"https:\/\/startups.co.uk\/marketing\/tips\/social-commerce-guide\/\",\"name\":\"What is social commerce? Guide for small businesses in 2024\",\"isPartOf\":{\"@id\":\"https:\/\/startups.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/startups.co.uk\/marketing\/tips\/social-commerce-guide\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/startups.co.uk\/marketing\/tips\/social-commerce-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/02\/social-commerce.jpg\",\"datePublished\":\"2023-02-28T15:00:23+00:00\",\"dateModified\":\"2023-12-18T16:21:53+00:00\",\"description\":\"Social commerce is the way to go if you want to use social media to reach your customers. Read our guide with tips and tricks to succeed.\",\"breadcrumb\":{\"@id\":\"https:\/\/startups.co.uk\/marketing\/tips\/social-commerce-guide\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/startups.co.uk\/marketing\/tips\/social-commerce-guide\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/startups.co.uk\/marketing\/tips\/social-commerce-guide\/#primaryimage\",\"url\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/02\/social-commerce.jpg\",\"contentUrl\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/02\/social-commerce.jpg\",\"width\":1143,\"height\":796},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/startups.co.uk\/marketing\/tips\/social-commerce-guide\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/startups.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing and sales\",\"item\":\"https:\/\/startups.co.uk\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing tips\",\"item\":\"https:\/\/startups.co.uk\/marketing\/tips\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"What is social commerce? A guide for small businesses in 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/startups.co.uk\/#website\",\"url\":\"https:\/\/startups.co.uk\/\",\"name\":\"Startups.co.uk\",\"description\":\"Empowering UK startups since 2000\",\"publisher\":{\"@id\":\"https:\/\/startups.co.uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/startups.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/startups.co.uk\/#organization\",\"name\":\"Startups.co.uk\",\"url\":\"https:\/\/startups.co.uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/startups.co.uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/01\/Startups-loog.jpg\",\"contentUrl\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/01\/Startups-loog.jpg\",\"width\":801,\"height\":801,\"caption\":\"Startups.co.uk\"},\"image\":{\"@id\":\"https:\/\/startups.co.uk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/startups.co.uk\",\"https:\/\/x.com\/startupstowers\",\"https:\/\/www.linkedin.com\/company\/mvf-startups\/\",\"https:\/\/www.youtube.com\/c\/StartupsCoUk\",\"https:\/\/en.wikipedia.org\/wiki\/Startups.co.uk\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/startups.co.uk\/#\/schema\/person\/361cdac70a76ab965dd4d511e0c1495c\",\"name\":\"Fernanda Alvarez Pineiro\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/startups.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8745d232087476e76aeb53fadddc946c?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8745d232087476e76aeb53fadddc946c?s=96&d=blank&r=g\",\"caption\":\"Fernanda Alvarez Pineiro\"},\"url\":\"https:\/\/startups.co.uk\/author\/fernanda-pineiro\/\"}]}<\/script>\n","yoast_head_json":{"title":"What is social commerce? Guide for small businesses in 2024","description":"Social commerce is the way to go if you want to use social media to reach your customers. Read our guide with tips and tricks to succeed.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/startups.co.uk\/marketing\/tips\/social-commerce-guide\/","og_locale":"en_GB","og_type":"article","og_title":"What is social commerce? Guide for small businesses in 2024","og_description":"Social commerce is the way to go if you want to use social media to reach your customers. Read our guide with tips and tricks to succeed.","og_url":"https:\/\/startups.co.uk\/marketing\/tips\/social-commerce-guide\/","og_site_name":"Startups.co.uk","article_publisher":"https:\/\/www.facebook.com\/startups.co.uk","article_published_time":"2023-02-28T15:00:23+00:00","article_modified_time":"2023-12-18T16:21:53+00:00","og_image":[{"width":1143,"height":796,"url":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/02\/social-commerce.jpg","type":"image\/jpeg"}],"author":"Fernanda Alvarez Pineiro","twitter_card":"summary_large_image","twitter_creator":"@startupstowers","twitter_site":"@startupstowers","twitter_misc":{"Written by":"Fernanda Alvarez Pineiro","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/startups.co.uk\/marketing\/tips\/social-commerce-guide\/#article","isPartOf":{"@id":"https:\/\/startups.co.uk\/marketing\/tips\/social-commerce-guide\/"},"author":{"name":"Fernanda Alvarez Pineiro","@id":"https:\/\/startups.co.uk\/#\/schema\/person\/361cdac70a76ab965dd4d511e0c1495c"},"headline":"What is social commerce? A guide for small businesses in 2024","datePublished":"2023-02-28T15:00:23+00:00","dateModified":"2023-12-18T16:21:53+00:00","mainEntityOfPage":{"@id":"https:\/\/startups.co.uk\/marketing\/tips\/social-commerce-guide\/"},"wordCount":2523,"commentCount":0,"publisher":{"@id":"https:\/\/startups.co.uk\/#organization"},"image":{"@id":"https:\/\/startups.co.uk\/marketing\/tips\/social-commerce-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/02\/social-commerce.jpg","keywords":["digital marketing","News and Features"],"articleSection":["Marketing and sales","Marketing tips"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/startups.co.uk\/marketing\/tips\/social-commerce-guide\/#respond"]}],"copyrightYear":"2023","copyrightHolder":{"@id":"https:\/\/startups.co.uk\/#organization"}},{"@type":"WebPage","@id":"https:\/\/startups.co.uk\/marketing\/tips\/social-commerce-guide\/","url":"https:\/\/startups.co.uk\/marketing\/tips\/social-commerce-guide\/","name":"What is social commerce? Guide for small businesses in 2024","isPartOf":{"@id":"https:\/\/startups.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/startups.co.uk\/marketing\/tips\/social-commerce-guide\/#primaryimage"},"image":{"@id":"https:\/\/startups.co.uk\/marketing\/tips\/social-commerce-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/02\/social-commerce.jpg","datePublished":"2023-02-28T15:00:23+00:00","dateModified":"2023-12-18T16:21:53+00:00","description":"Social commerce is the way to go if you want to use social media to reach your customers. Read our guide with tips and tricks to succeed.","breadcrumb":{"@id":"https:\/\/startups.co.uk\/marketing\/tips\/social-commerce-guide\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/startups.co.uk\/marketing\/tips\/social-commerce-guide\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/startups.co.uk\/marketing\/tips\/social-commerce-guide\/#primaryimage","url":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/02\/social-commerce.jpg","contentUrl":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/02\/social-commerce.jpg","width":1143,"height":796},{"@type":"BreadcrumbList","@id":"https:\/\/startups.co.uk\/marketing\/tips\/social-commerce-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/startups.co.uk\/"},{"@type":"ListItem","position":2,"name":"Marketing and sales","item":"https:\/\/startups.co.uk\/marketing\/"},{"@type":"ListItem","position":3,"name":"Marketing tips","item":"https:\/\/startups.co.uk\/marketing\/tips\/"},{"@type":"ListItem","position":4,"name":"What is social commerce? A guide for small businesses in 2024"}]},{"@type":"WebSite","@id":"https:\/\/startups.co.uk\/#website","url":"https:\/\/startups.co.uk\/","name":"Startups.co.uk","description":"Empowering UK startups since 2000","publisher":{"@id":"https:\/\/startups.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/startups.co.uk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/startups.co.uk\/#organization","name":"Startups.co.uk","url":"https:\/\/startups.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/startups.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/01\/Startups-loog.jpg","contentUrl":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/01\/Startups-loog.jpg","width":801,"height":801,"caption":"Startups.co.uk"},"image":{"@id":"https:\/\/startups.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/startups.co.uk","https:\/\/x.com\/startupstowers","https:\/\/www.linkedin.com\/company\/mvf-startups\/","https:\/\/www.youtube.com\/c\/StartupsCoUk","https:\/\/en.wikipedia.org\/wiki\/Startups.co.uk"]},{"@type":"Person","@id":"https:\/\/startups.co.uk\/#\/schema\/person\/361cdac70a76ab965dd4d511e0c1495c","name":"Fernanda Alvarez Pineiro","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/startups.co.uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8745d232087476e76aeb53fadddc946c?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8745d232087476e76aeb53fadddc946c?s=96&d=blank&r=g","caption":"Fernanda Alvarez Pineiro"},"url":"https:\/\/startups.co.uk\/author\/fernanda-pineiro\/"}]}},"_links":{"self":[{"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/posts\/152805"}],"collection":[{"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/users\/91518"}],"replies":[{"embeddable":true,"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/comments?post=152805"}],"version-history":[{"count":0,"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/posts\/152805\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/media\/152806"}],"wp:attachment":[{"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/media?parent=152805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/categories?post=152805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/tags?post=152805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}