{"id":153539,"date":"2023-05-07T07:00:38","date_gmt":"2023-05-07T06:00:38","guid":{"rendered":"https:\/\/startups.co.uk\/?p=153539"},"modified":"2023-06-22T08:23:57","modified_gmt":"2023-06-22T08:23:57","slug":"personal-branding","status":"publish","type":"post","link":"https:\/\/startups.co.uk\/marketing\/personal-branding\/","title":{"rendered":"Personal Branding explained \u2013 plus how to create a personal brand"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Regardless of how different Oprah Winfrey or Gordon Ramsay might be, what they have in common is that they both have built strong personal brands. Just from hearing their names, you can immediately picture the characteristics that define them.<\/p>\n<p>As a business, you want to achieve the same associative reflex with your customers so they can immediately identify your brand. But, reaching that end goal is not something to be left to chance. Personal branding is a meticulous marketing strategy that needs persistence and authenticity, so that your target audience can know innately who you are. In a market where users are constantly flooded with adverts and information, making a good impression could be the difference between someone buying from you or a competitor.<\/p>\n<p>There&rsquo;s a fine line between personal branding being a vanity show and a clever marketing strategy. In this deep dive, we&rsquo;ll give you the building blocks you need to make sure you&rsquo;re doing the latter. We&rsquo;ll tell you how to launch your personal brand, help you understand the benefits and give you some inspiring examples to get started.[\/vc_column_text]<\/p><div class=\"jumplinks-content\">\n <h3 class=\"jumplinks-content-title\">\n In this page <\/h3>\n <ul class=\"jumplinks-content-list\">\n <li class=\"jumplinks-content-item\">\n <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-what-is-personal-branding\">What is personal branding?<\/a>\n <\/li>\n <li class=\"jumplinks-content-item\">\n <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-benefits-of-personal-branding\">Benefits of personal branding<\/a>\n <\/li>\n <li class=\"jumplinks-content-item\">\n <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-five-examples-of-successful-personal-brands\">Five examples of successful personal brands<\/a>\n <\/li>\n <li class=\"jumplinks-content-item\">\n <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-steps-to-create-your-personal-brand\">Steps to create your personal brand<\/a>\n <\/li>\n <li class=\"jumplinks-content-item\">\n <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-maintaining-and-growing-your-personal-brand\">Maintaining and growing your personal brand<\/a>\n <\/li>\n <li class=\"jumplinks-content-item\">\n <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-conclusion\">Conclusion<\/a>\n <\/li>\n <li class=\"jumplinks-content-item\">\n <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-faqs\">FAQs<\/a>\n <\/li>\n <\/ul>\n<\/div>\n[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"jumplink-anchor-section\">\n <div class=\"jumplink-anchor-pointer\" id=\"link-what-is-personal-branding\"><\/div>\n<\/div>\n[vc_column_text]\n<h2>What is personal branding?<\/h2>\n<p>Your personal brand is how you promote yourself to your target audience. In other words, you intentionally<a href=\"https:\/\/startups.co.uk\/marketing\/tips\/linkedin-profile-picture\/\" target=\"_blank\" rel=\"noopener\"><strong> create a profile<\/strong> <\/a>that is guided by values, skills, experiences and products that reflect what you stand for. This spans all the way from the aesthetics of your website to the unique selling point of your products and services.<\/p>\n<p>Your personal brand might be partly in your own control &ndash; the information you put out on your site, marketing or social feeds &ndash; and partly how other parties, including the media, portray you. So, you&rsquo;ll want to be careful about what you share and how you allow yourself to be presented. In this digital age, regardless of whether it&rsquo;s good or bad, anything on the internet is permanent.<\/p>\n<p>Having a strong personal brand is the perfect method of differentiating yourself from competitors as your personal brand &ndash; as you guessed it &ndash; is personal to just you.<\/p>\n<p>To build a personal brand, you should ask yourself what valuable knowledge you can share on an industry or topic; what&rsquo;s your unique point of view; and, how you can make your authentic personality dazzle.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<\/p><div class=\"jumplink-anchor-section\">\n <div class=\"jumplink-anchor-pointer\" id=\"link-benefits-of-personal-branding\"><\/div>\n<\/div>\n[vc_column_text]\n<h2>Benefits of personal branding<\/h2>\n<p>Personal branding might feel like a daunting exercise, but it&rsquo;s a rewarding marketing strategy replete with benefits. Here are some you can keep in mind.<\/p>\n<ul>\n<li><strong>Helps control first impressions<\/strong> &ndash; Although you can&rsquo;t always fully control what people think of you, personal branding helps you at least maximise your chances that you receive positive impressions. With personal branding, you can tweak how you present yourself to current and potential clients, helping you be memorable for all the right reasons.<\/li>\n<li><strong>Makes you feel more approachable<\/strong> &ndash; Some 84% of millennials trust neither the advertisements nor the brands that create them, yet they are prepared to believe people they feel they know. Building your personal brand can make you appear more relatable, human, and approachable. This can foster better trust among your target audience and improve conversions.<\/li>\n<li><strong>Positions you as an expert in your field<\/strong> &ndash; Personal branding is all about foregrounding your unique contribution to an industry. Whether that&rsquo;s your experience or your hot takes on business trends, you&rsquo;re setting yourself aside as an expert. This helps your target audience come back to you as a reputable source, boosting your authority and trust.<\/li>\n<li><strong>Competitive advantage<\/strong> &ndash; A robust personal brand can help open new horizons of business opportunities. When others identify you as an expert in your field, they&rsquo;ll be more likely to give you opportunities to collaborate on new projects, connecting you with potential customers.<\/li>\n<\/ul>\n<p>[\/vc_column_text]\n <\/p><div class=\"highlight-box\">\n <div class=\"highlight-box-decor\">\n <svg class=\"brush-stroke-svg brush-stroke-big\" preserveaspectratio=\"none\" viewbox=\"0 0 116 6\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n <g stroke=\"none\" stroke-width=\"1\" fill=\"#ea0037\">\n <path d=\"M94.0845406,5.55784045 C93.4629887,5.58758734 92.7723755,5.58758734 92.2198849,5.64708111 C92.0127009,5.66195455 91.7824965,5.67682799 91.5062512,5.66195455 C89.5955547,5.58758734 87.6618377,5.5727139 85.7511411,5.67682799 C85.5669776,5.69170144 85.2446914,5.67682799 84.9914666,5.67682799 C82.8275451,5.66195455 80.6866442,5.63220767 78.4997023,5.67682799 C76.0825561,5.72144832 73.5963485,5.64708111 71.271284,5.73632176 C69.3605874,5.81068898 67.5649931,5.76606865 65.7003374,5.76606865 C62.4084144,5.76606865 59.0934709,5.79581553 55.7785275,5.79581553 C55.6864457,5.79581553 55.5483231,5.79581553 55.4792618,5.79581553 C53.3153403,5.94454996 51.2895416,5.88505619 49.2637428,5.78094209 C48.7572931,5.75119521 48.7112522,5.81068898 48.4810478,5.84043586 C47.6753324,5.94454996 45.7416154,5.9594234 44.8668387,5.87018275 C44.1992459,5.79581553 43.5086327,5.79581553 42.8640603,5.87018275 C42.3115698,5.92967652 41.8972018,5.94454996 41.2986704,5.88505619 C40.9994046,5.8553093 40.5389958,5.8553093 40.1476483,5.88505619 C38.5362175,5.98917029 36.993848,6.03379061 35.4054376,5.88505619 C34.8299266,5.84043586 34.1393134,5.8553093 33.5407819,5.89992963 C32.8271482,5.94454996 32.1825759,5.92967652 31.3998809,5.91480307 C29.9726136,5.89992963 28.4993054,5.94454996 27.1641199,5.8553093 C27.0490177,5.84043586 26.7267315,5.88505619 26.4735066,5.88505619 C25.8289343,5.89992963 25.1383211,5.94454996 24.5167692,5.94454996 C20.3040286,5.91480307 16.0452471,6.03379061 11.8325064,5.94454996 C10.0599325,5.89992963 8.12621552,5.92967652 6.30760071,5.91480307 C4.2587815,5.88505619 2.57828934,5.78094209 1.54236952,5.58758734 C1.17404247,5.52809357 0.598531455,5.52809357 0,5.51322013 C0.920817623,5.39423259 2.09486009,5.37935914 3.26890256,5.34961226 C3.56816829,5.34961226 3.89045446,5.34961226 4.18972018,5.33473882 C4.48898591,5.33473882 4.8803334,5.31986537 4.90335384,5.29011849 C4.92637428,5.24549816 4.55804723,5.24549816 4.2587815,5.23062472 C3.19984124,5.23062472 2.20996229,5.21575128 3.01567771,5.05214341 C3.19984124,5.02239652 2.85453463,4.99264964 2.57828934,4.9777762 C2.07183965,4.94802931 1.54236952,4.93315587 1.10498115,4.90340898 C0,4.79929489 0.138122643,4.68030735 1.42726731,4.62081358 C2.11788053,4.57619325 2.87755507,4.56131981 3.66025005,4.56131981 C5.24866045,4.54644636 6.81405041,4.51669948 8.40246081,4.4869526 C7.73486803,4.41258538 6.95217305,4.41258538 6.16947807,4.41258538 C5.29470133,4.41258538 4.39690415,4.42745883 3.54514785,4.41258538 C3.19984124,4.41258538 2.78547331,4.39771194 2.71641199,4.35309161 C2.64735066,4.30847129 2.94661639,4.2787244 3.26890256,4.26385096 C3.95951578,4.21923063 4.67314943,4.15973686 5.54792618,4.15973686 C8.37944037,4.14486342 11.233975,4.11511653 14.0654892,4.14486342 C15.101409,4.15973686 16.1143084,4.12998998 17.1502282,4.11511653 C21.8463981,4.08536965 26.542568,4.11511653 31.2387378,4.10024309 C35.5205398,4.10024309 39.7793213,4.11511653 44.0611232,4.11511653 C48.7112522,4.10024309 53.3613812,4.05562276 57.9884898,4.10024309 C59.5078389,4.11511653 61.0732288,4.10024309 62.6386188,4.08536965 C66.8053185,4.05562276 70.9720183,4.08536965 75.138718,4.07049621 C81.1930939,4.04074932 87.2474697,4.05562276 93.2788252,4.04074932 C96.3635642,4.04074932 99.4483032,4.07049621 102.556063,4.07049621 C103.845207,4.07049621 105.04227,4.12998998 106.308395,4.14486342 C109.508236,4.20435719 112.754118,4.1746103 116,4.20435719 C110.659258,4.26385096 105.295495,4.23410407 99.9317325,4.2787244 C103.914269,4.33821817 107.988887,4.30847129 112.224648,4.33821817 C110.429053,4.44233227 109.853542,4.45720571 108.334193,4.45720571 C107.252233,4.45720571 106.193292,4.45720571 105.088311,4.47207915 C104.075412,4.4869526 103.039492,4.4869526 102.003572,4.47207915 C101.312959,4.45720571 100.599325,4.44233227 99.6554872,4.51669948 C101.220877,4.54644636 102.533042,4.54644636 103.822187,4.54644636 C104.673943,4.54644636 105.54872,4.51669948 106.239333,4.60594013 C106.60766,4.65056046 107.367335,4.63568702 107.827744,4.60594013 C108.449295,4.56131981 108.909704,4.56131981 109.485215,4.60594013 C109.669379,4.62081358 109.945624,4.62081358 110.198849,4.63568702 C111.741218,4.6654339 111.741218,4.6654339 111.165707,4.82904177 C112.086525,4.85878866 112.477873,4.73980112 113.37567,4.73980112 C114.250447,4.75467456 114.96408,4.769548 115.539591,4.84391521 C115.125223,4.8736621 114.641794,4.8736621 114.227426,4.8736621 C111.027585,4.8736621 107.850764,4.94802931 104.650923,4.91828243 C103.868228,4.90340898 102.510022,4.88853554 102.440961,4.96290275 C102.348879,5.05214341 103.661044,5.00752308 104.328637,5.02239652 C105.387577,5.05214341 106.492558,5.03726997 107.574519,5.03726997 C107.988887,5.03726997 108.495336,5.02239652 108.863663,5.06701685 C108.403255,5.11163718 107.873784,5.09676374 107.390355,5.09676374 C105.479659,5.11163718 103.568962,5.11163718 101.658266,5.14138406 C100.85255,5.15625751 100.392141,5.17113095 100.32308,5.2603716 C100.254019,5.3644857 99.6785076,5.37935914 98.8037309,5.3644857 C97.7908315,5.34961226 96.7779321,5.33473882 95.7650327,5.30499193 C94.6140107,5.29011849 93.53205,5.34961226 92.4731097,5.3644857 C91.5062512,5.37935914 90.5393927,5.30499193 89.2962889,5.30499193 C85.8432229,5.31986537 82.3901568,5.37935914 78.9370907,5.40910603 C78.6838658,5.40910603 78.3385592,5.42397947 78.1774162,5.40910603 C77.0033737,5.31986537 75.9674539,5.34961226 74.770391,5.43885291 C74.1258186,5.48347324 73.1589601,5.4685998 72.3302243,5.48347324 C73.7344711,5.51322013 75.138718,5.52809357 76.5659853,5.51322013 C77.7170073,5.49834668 78.8219885,5.52809357 79.9499901,5.54296701 C81.2391347,5.55784045 82.6203612,5.54296701 83.8864854,5.51322013 C84.8303235,5.49834668 85.6360389,5.49834668 86.4417543,5.52809357 C87.2014289,5.55784045 87.9150625,5.55784045 88.6977575,5.54296701 C90.4933519,5.49834668 92.3580075,5.45372636 94.0845406,5.55784045 L94.0845406,5.55784045 Z M91.8961039,4.96955873 C90.7044001,4.95016021 89.8724559,4.93076168 88.8831169,5.00835577 C89.9174259,5.08594986 90.74937,5.10534838 91.8961039,4.96955873 Z M93.3724675,4.03450419 C92.2877922,3.99570715 91.5044156,3.97630863 90.4197403,4.05390271 C91.5345455,4.09269976 92.3179221,4.09269976 93.3724675,4.03450419 Z M59.2202597,5.01655435 C60.0337662,5.05535139 60.5761039,5.05535139 61.2992208,4.99715582 C60.5761039,4.9777573 60.0638961,4.95835878 59.2202597,5.01655435 Z M97.3194805,4.04095243 C97.0181818,4.00215539 96.6566234,4.00215539 96.3553247,4.00215539 C96.0238961,4.00215539 95.5418182,3.98275687 95.5116883,4.06035096 C96.0841558,4.099148 96.6264935,4.07974948 97.3194805,4.04095243 Z M97.0040743,4.04074932 C96.9438145,4.00195228 96.7027756,4.00195228 96.4014769,4.00195228 C96.130308,4.00195228 95.8290093,4.0213508 95.8290093,4.04074932 C95.7988795,4.07954636 96.130308,4.07954636 96.4014769,4.07954636 C96.6726457,4.07954636 96.9438145,4.07954636 97.0040743,4.04074932 Z M97.843095,5.03977318 C98.1745236,5.03977318 98.5059521,5.02037466 98.4155625,5.00097614 C98.3854327,4.98157762 98.1142638,4.98157762 97.9334846,4.98157762 C97.6623158,4.98157762 97.3610171,4.98157762 97.4212768,5.02037466 C97.4815366,5.02037466 97.7527054,5.02037466 97.843095,5.03977318 Z M10.7864935,4.05859596 C11.7205195,4.05859596 12.3231169,4.07799448 13.3174026,4.01979892 C12.3231169,4.03919744 11.7205195,4.0004004 10.7864935,4.05859596 Z M93.4369469,5.03977318 C93.5273365,5.03977318 93.7081157,5.02037466 93.7081157,5.02037466 C93.7382456,5.00097614 93.5574663,4.98157762 93.3766871,4.98157762 C93.2862975,4.98157762 93.1055183,5.00097614 93.1055183,5.00097614 C93.0452585,5.03977318 93.2260378,5.03977318 93.4369469,5.03977318 Z M64.6758363,6 C64.7963558,6 64.977135,6 65.0072649,6 C65.1579143,5.98060148 64.977135,5.96120296 64.7963558,5.96120296 C64.7059662,5.96120296 64.5854467,5.96120296 64.4950571,5.98060148 C64.5553169,5.98060148 64.6155766,5.98060148 64.6758363,6 Z M90.6789362,4.03643854 C90.5885466,4.03643854 90.4680271,4.01704002 90.3776375,4.01704002 C90.1365986,4.01704002 90.0160791,4.03643854 90.1667284,4.05583706 C90.2269882,4.05583706 90.4077674,4.07523558 90.498157,4.05583706 C90.5885466,4.07523558 90.6186765,4.05583706 90.6789362,4.03643854 Z M86.2696559,4.0213508 C86.0888766,4.0213508 85.9080974,4.0213508 85.7273182,4.0213508 C85.546539,4.0213508 85.4260195,4.04074932 85.4862792,4.04074932 C85.6369286,4.04074932 85.8478377,4.06014784 86.0286169,4.06014784 C86.1792662,4.06014784 86.2696559,4.04074932 86.2696559,4.0213508 Z\"><\/path>\n <\/g>\n <\/svg>\n <\/div>\n <div class=\"highlight-box-headline\">\n \n <span class=\"highlight-box-title\">\n Read more <\/span>\n <\/div>\n \n <div class=\"highlight-box-content\">\n <p><a href=\"https:\/\/startups.co.uk\/guides\/how-to-start-a-business\/\" target=\"_blank\" rel=\"noopener\"><strong>How to start a business<\/strong><\/a><\/p>\n <\/div>\n <\/div>\n[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"jumplink-anchor-section\">\n <div class=\"jumplink-anchor-pointer\" id=\"link-five-examples-of-successful-personal-brands\"><\/div>\n<\/div>\n[vc_column_text]\n<h2>Five examples of successful personal brands<\/h2>\n<p>You know you&rsquo;ve mastered your personal brand when people hear your name and need no further explanation as to who you are and what you do. Here are some examples of prominent individuals who have aced their personal branding strategy.<\/p>\n<h3>Oprah Winfrey<\/h3>\n<ul>\n<li><strong>Why her branding works<\/strong>: Without even needing to hear her last name, most people will already recognise Oprah. She consistently built a philanthropic persona through her talk show and charity work, making her personal brand feel genuine and relatable. At the peak of her success, she had an impressive average of 12 to 13 million viewers each weekday and became the first black female billionaire in 2003.<\/li>\n<li><strong>What you can learn from her<\/strong>: The last thing you want is for potential customers to be able to easily poke holes in your personal brand. Being consistent and authentic is the perfect antidote for that. Staying true to your intentions and being cohesive in your message will make your personal brand trustworthy.<\/li>\n<\/ul>\n<h3>Marie Kondo<\/h3>\n<ul>\n<li><strong>Why her branding works<\/strong>: Known as the de facto godmother of tidying up, Marie Kondon has made a name for herself as a tidying consultant, award-winning author and TV host. Her name is now easily associated with the KonMari Method, a streamlined way of decluttering your space. Her book has more than 17,000 five-star reviews on Amazon alone and has been featured in The New York Times and The Wall Street Journal. The reason it all works so well is because her concept of decluttering translates smoothly into her online presence, particularly her website. The minimalist aesthetic and clean-looking online profile matches her values and message well.<\/li>\n<li><strong>What you can learn from her<\/strong>: in personal branding, consistency goes beyond just what you say and write. It should also reflect in the way your content looks. Branding everything from your website to your socials can go a long way in making your personal brand look cohesive and convincing.<\/li>\n<\/ul>\n<h3>Gary Vaynerchuk<\/h3>\n<ul>\n<li><strong>Why his branding works<\/strong>: Known as an incredibly prolific American entrepreneur, Gary has a strong entrepreneurial spirit, an ability to execute quickly, and a track record of business success. His personal brand revolves around honesty and transparency, making entrepreneurship feel less like a romanticised process and more like a relatable one. He&rsquo;s a five-time best selling author and serves as the chairman of VaynerX, a media and communications holding company. His &lsquo;realness&rsquo; makes his personal brand feel more relatable, which is key if you want to foster trust among your target audience.<\/li>\n<li><strong>What you can learn from him<\/strong>: Having a knack for telling things how they are can be really attractive for a target audience that is tired of being aggressively marketed to. Having a relatable approach can make you feel more trustworthy and human.<\/li>\n<\/ul>\n<h3>Mark Cuban<\/h3>\n<ul>\n<li><strong>Why his branding works<\/strong>: when you hear his name, you probably automatically think of Shark Tank and entrepreneurship. That&rsquo;s because he&rsquo;s managed to continually provide value to his followers through social media content by having a unique take on scaling businesses. His unique takes makes him a differentiated source that his target audience can revisit, because they&rsquo;ll know they&rsquo;ll gain something new.<\/li>\n<li><strong>What you can learn from him<\/strong>: Personal branding is not just about having any online presence &ndash; it&rsquo;s about having a different online presence. When strategizing your content output, always keep your target audience in mind. Understand how you can give them value and what makes you different from your competition.<\/li>\n<\/ul>\n<h3>Elon Musk<\/h3>\n<ul>\n<li><strong>Why his branding works<\/strong>: An undeniably controversial figure, Musk has successfully built a personal brand off the back of being consistently unique. Although he may provoke rowdy online debates, his name and tech empire is instantly recognisable, in part because of this. His uniqueness and fearlessness of controversy makes his personal brand robust.<\/li>\n<li><strong>What you can learn from him<\/strong>: Tread cautiously. Although building a personal brand on controversial foundations isn&rsquo;t a sound idea, leveraging your uniqueness definitely is. Don&rsquo;t be afraid to engage in public conversations, post topical and valuable content, and highlight your unique take.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<\/p><div class=\"jumplink-anchor-section\">\n <div class=\"jumplink-anchor-pointer\" id=\"link-steps-to-create-your-personal-brand\"><\/div>\n<\/div>\n[vc_column_text]\n<h2>Steps to create your personal brand<\/h2>\n<p>Building a personal brand is a deliberate process that has some crucial steps you won&rsquo;t want to skip. Here&rsquo;s what to do to get started:<\/p>\n<ul>\n<li><strong>Define your goals and values<\/strong>: Whether this means writing them down on paper or having a serious brainstorm session, you need to clearly outline what values your personal brand stands for. This will help you define what metrics and goals you want to set for yourself. For instance, if you want to build a personal brand that stands for living sustainably, you&rsquo;ll need to think about what&rsquo;s going to separate you from competitors and what area of sustainability you want to focus your niche on.<\/li>\n<li><strong>Identify your target audience<\/strong>: Now that you have a niche, you need to find the place where your target audience is most likely to reside. If you want to target a GenZ audience, chances are your content will find more success on social media platforms like TikTok. Understand that a personal brand will never be a catch-all solution. It&rsquo;s natural that there&rsquo;ll be people that don&rsquo;t identify with your personal brand.<\/li>\n<li><strong>Create a brand strategy<\/strong>: Now that you&rsquo;ve identified your target audience, you need to ask yourself what type of value your content and brand could provide. What are your content pillars going to be? In other words, what is your unique angle going to be, compared to your competitors? Remember you don&rsquo;t want to just be another voice in the chorus, you want to be the lead singer.<\/li>\n<li><strong>Developing a brand identity<\/strong>: With this foundation set, you can start building your brand. Whether this is through the launch of a new product, <a href=\"https:\/\/startups.co.uk\/marketing\/tips\/linkedin-social-selling-index\/\" target=\"_blank\" rel=\"noopener\"><strong>social selling on LinkedIn<\/strong><\/a>, or having a unique social media presence, ensure you&rsquo;re always staying true to what your brand stands for. Consistency is key to acing this step.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<\/p><div class=\"jumplink-anchor-section\">\n <div class=\"jumplink-anchor-pointer\" id=\"link-maintaining-and-growing-your-personal-brand\"><\/div>\n<\/div>\n[vc_column_text]\n<h2>Maintaining and growing your personal brand<\/h2>\n<ul>\n<li><strong>Leverage social media<\/strong> &ndash; it&rsquo;s nearly impossible to build a personal brand without an online presence. Being active on social media is a fast-track tunnel that directly connects you with your target audience. Posting valuable content regularly is key to growing and solidifying your online brand. Make sure to also use engagement tools such as polls and Instagram Lives to create a two-way conversation with your audience. The more reachable, relatable, and approachable you seem, the better.<\/li>\n<li><strong>Network strategically<\/strong> &ndash; going on a LinkedIn connection spree isn&rsquo;t the best way to build your personal brand. Instead, you want to go for quality over quantity. Find people with similar interests, who are engaged in similar conversations and topics, and surround yourself with others who want to also become thought leaders in your industry. Building your narrative through similar connections will help your brand feel more cohesive and believable, making it easier for your target audience to find and trust you.<\/li>\n<li><strong>Build your authority<\/strong> &ndash; in order to make your brand a point of reference in your industry, you need to consistently build your authority by posting and sharing valuable content. This could be a unique take on the future of AI if you&rsquo;re in the tech industry or unveiling your hot take on what the four day working week means for HR teams if you&rsquo;re in the recruitment sphere. Whatever it is, it should be true to your brand and differentiate you from the competition so you can bolster your authority.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<\/p><div class=\"jumplink-anchor-section\">\n <div class=\"jumplink-anchor-pointer\" id=\"link-conclusion\"><\/div>\n<\/div>\n[vc_column_text]\n<h2>Conclusion<\/h2>\n<p>While at first glance, personal brand building might seem like a vanity show, it&rsquo;s in fact far more sophisticated. Done intelligently, personal branding is a smart way of marketing yourself and your business while fostering trust among your target audience. Crucially, it can make you stand out from the competition.<\/p>\n<p>Personal branding can be a great way of bulking your network and finding new business opportunities, all by simply being yourself. By identifying values that feel true to your brand and posting content that adds value, you&rsquo;ll start setting the foundation for becoming a household name in your industry.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<\/p><div class=\"jumplink-anchor-section\">\n <div class=\"jumplink-anchor-pointer\" id=\"link-faqs\"><\/div>\n<\/div>\n<div class=\"faq\">\n <span class=\"faq-title\">\n Frequently Asked Questions <\/span>\n <ul class=\"faq-list\">\n <li class=\"faq-item\">\n\n <span class=\"faq-question\">\n Why is personal branding important? <\/span>\n\n <div class=\"faq-answer\">\n Personal branding is a robust way of fostering trust among your target audience by championing the values you and your brand stand for. It helps you have a differentiating edge over your competition, which can help drive sales. <\/div>\n<\/li>\n\n\n<li class=\"faq-item\">\n\n <span class=\"faq-question\">\n How can I create a successful personal brand? <\/span>\n\n <div class=\"faq-answer\">\n You need to follow four steps to set the foundation for a successful personal brand. These are the steps to follow: define your goals and values, identify your target audience, create a brand strategy, and develop your brand identity through thought leadership and social media. The key is to be consistent with your message. <\/div>\n<\/li>\n\n\n<li class=\"faq-item\">\n\n <span class=\"faq-question\">\n What are the benefits of having a strong personal brand? <\/span>\n\n <div class=\"faq-answer\">\n A strong personal brand is a great way to separate yourself from the competition and clearly spell out what you and your brand have to offer. It also helps you establish authority and trust among your target audience, which is a reliable sales magnet. <\/div>\n<\/li>\n\n\n <\/ul>\n <script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Why is personal branding important?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Personal branding is a robust way of fostering trust among your target audience by championing the values you and your brand stand for. It helps you have a differentiating edge over your competition, which can help drive sales.\"}},{\"@type\":\"Question\",\"name\":\"How can I create a successful personal brand?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You need to follow four steps to set the foundation for a successful personal brand. These are the steps to follow: define your goals and values, identify your target audience, create a brand strategy, and develop your brand identity through thought leadership and social media. The key is to be consistent with your message.\"}},{\"@type\":\"Question\",\"name\":\"What are the benefits of having a strong personal brand?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A strong personal brand is a great way to separate yourself from the competition and clearly spell out what you and your brand have to offer. It also helps you establish authority and trust among your target audience, which is a reliable sales magnet.\"}}]}<\/script><\/div>\n[\/vc_column][\/vc_row]\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Regardless of how different Oprah Winfrey or Gordon Ramsay might be, what they have in common is that they both have built strong personal brands. Just from hearing their names, you can immediately picture the characteristics that define them. As a business, you want to achieve the same associative reflex with your customers so they [&hellip;]<\/p>\n","protected":false},"author":91518,"featured_media":153540,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3024,4333],"tags":[4369],"acf":[],"yoast_head":"\n<title>Personal Branding Explained &amp; How to Create a Personal Brand<\/title>\n<meta name=\"description\" content=\"Personal branding is a clever marketing strategy that will help get you on your target audience&#039;s radar. We tell you how to ace it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/startups.co.uk\/marketing\/personal-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personal Branding Explained &amp; How to Create a Personal Brand\" \/>\n<meta property=\"og:description\" content=\"Personal branding is a clever marketing strategy that will help get you on your target audience&#039;s radar. We tell you how to ace it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/startups.co.uk\/marketing\/personal-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"Startups.co.uk\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/startups.co.uk\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-07T06:00:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-22T08:23:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/05\/personal-branding.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1180\" \/>\n\t<meta property=\"og:image:height\" content=\"787\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fernanda Alvarez Pineiro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@startupstowers\" \/>\n<meta name=\"twitter:site\" content=\"@startupstowers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fernanda Alvarez Pineiro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/startups.co.uk\/marketing\/personal-branding\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/startups.co.uk\/marketing\/personal-branding\/\"},\"author\":{\"name\":\"Fernanda Alvarez Pineiro\",\"@id\":\"https:\/\/startups.co.uk\/#\/schema\/person\/361cdac70a76ab965dd4d511e0c1495c\"},\"headline\":\"Personal Branding explained \u2013 plus how to create a personal brand\",\"datePublished\":\"2023-05-07T06:00:38+00:00\",\"dateModified\":\"2023-06-22T08:23:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/startups.co.uk\/marketing\/personal-branding\/\"},\"wordCount\":2394,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/startups.co.uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/startups.co.uk\/marketing\/personal-branding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/05\/personal-branding.jpg\",\"keywords\":[\"News and Features\"],\"articleSection\":[\"Marketing and sales\",\"Marketing tips\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/startups.co.uk\/marketing\/personal-branding\/#respond\"]}],\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\/\/startups.co.uk\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/startups.co.uk\/marketing\/personal-branding\/\",\"url\":\"https:\/\/startups.co.uk\/marketing\/personal-branding\/\",\"name\":\"Personal Branding Explained & How to Create a Personal Brand\",\"isPartOf\":{\"@id\":\"https:\/\/startups.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/startups.co.uk\/marketing\/personal-branding\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/startups.co.uk\/marketing\/personal-branding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/05\/personal-branding.jpg\",\"datePublished\":\"2023-05-07T06:00:38+00:00\",\"dateModified\":\"2023-06-22T08:23:57+00:00\",\"description\":\"Personal branding is a clever marketing strategy that will help get you on your target audience's radar. We tell you how to ace it.\",\"breadcrumb\":{\"@id\":\"https:\/\/startups.co.uk\/marketing\/personal-branding\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/startups.co.uk\/marketing\/personal-branding\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/startups.co.uk\/marketing\/personal-branding\/#primaryimage\",\"url\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/05\/personal-branding.jpg\",\"contentUrl\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/05\/personal-branding.jpg\",\"width\":1180,\"height\":787},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/startups.co.uk\/marketing\/personal-branding\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/startups.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing and sales\",\"item\":\"https:\/\/startups.co.uk\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Personal Branding explained \u2013 plus how to create a personal brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/startups.co.uk\/#website\",\"url\":\"https:\/\/startups.co.uk\/\",\"name\":\"Startups.co.uk\",\"description\":\"Empowering UK startups since 2000\",\"publisher\":{\"@id\":\"https:\/\/startups.co.uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/startups.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/startups.co.uk\/#organization\",\"name\":\"Startups.co.uk\",\"url\":\"https:\/\/startups.co.uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/startups.co.uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/01\/Startups-loog.jpg\",\"contentUrl\":\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/01\/Startups-loog.jpg\",\"width\":801,\"height\":801,\"caption\":\"Startups.co.uk\"},\"image\":{\"@id\":\"https:\/\/startups.co.uk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/startups.co.uk\",\"https:\/\/x.com\/startupstowers\",\"https:\/\/www.linkedin.com\/company\/mvf-startups\/\",\"https:\/\/www.youtube.com\/c\/StartupsCoUk\",\"https:\/\/en.wikipedia.org\/wiki\/Startups.co.uk\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/startups.co.uk\/#\/schema\/person\/361cdac70a76ab965dd4d511e0c1495c\",\"name\":\"Fernanda Alvarez Pineiro\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/startups.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8745d232087476e76aeb53fadddc946c?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8745d232087476e76aeb53fadddc946c?s=96&d=blank&r=g\",\"caption\":\"Fernanda Alvarez Pineiro\"},\"url\":\"https:\/\/startups.co.uk\/author\/fernanda-pineiro\/\"}]}<\/script>\n","yoast_head_json":{"title":"Personal Branding Explained & How to Create a Personal Brand","description":"Personal branding is a clever marketing strategy that will help get you on your target audience's radar. We tell you how to ace it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/startups.co.uk\/marketing\/personal-branding\/","og_locale":"en_GB","og_type":"article","og_title":"Personal Branding Explained & How to Create a Personal Brand","og_description":"Personal branding is a clever marketing strategy that will help get you on your target audience's radar. We tell you how to ace it.","og_url":"https:\/\/startups.co.uk\/marketing\/personal-branding\/","og_site_name":"Startups.co.uk","article_publisher":"https:\/\/www.facebook.com\/startups.co.uk","article_published_time":"2023-05-07T06:00:38+00:00","article_modified_time":"2023-06-22T08:23:57+00:00","og_image":[{"width":1180,"height":787,"url":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/05\/personal-branding.jpg","type":"image\/jpeg"}],"author":"Fernanda Alvarez Pineiro","twitter_card":"summary_large_image","twitter_creator":"@startupstowers","twitter_site":"@startupstowers","twitter_misc":{"Written by":"Fernanda Alvarez Pineiro","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/startups.co.uk\/marketing\/personal-branding\/#article","isPartOf":{"@id":"https:\/\/startups.co.uk\/marketing\/personal-branding\/"},"author":{"name":"Fernanda Alvarez Pineiro","@id":"https:\/\/startups.co.uk\/#\/schema\/person\/361cdac70a76ab965dd4d511e0c1495c"},"headline":"Personal Branding explained \u2013 plus how to create a personal brand","datePublished":"2023-05-07T06:00:38+00:00","dateModified":"2023-06-22T08:23:57+00:00","mainEntityOfPage":{"@id":"https:\/\/startups.co.uk\/marketing\/personal-branding\/"},"wordCount":2394,"commentCount":0,"publisher":{"@id":"https:\/\/startups.co.uk\/#organization"},"image":{"@id":"https:\/\/startups.co.uk\/marketing\/personal-branding\/#primaryimage"},"thumbnailUrl":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/05\/personal-branding.jpg","keywords":["News and Features"],"articleSection":["Marketing and sales","Marketing tips"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/startups.co.uk\/marketing\/personal-branding\/#respond"]}],"copyrightYear":"2023","copyrightHolder":{"@id":"https:\/\/startups.co.uk\/#organization"}},{"@type":"WebPage","@id":"https:\/\/startups.co.uk\/marketing\/personal-branding\/","url":"https:\/\/startups.co.uk\/marketing\/personal-branding\/","name":"Personal Branding Explained & How to Create a Personal Brand","isPartOf":{"@id":"https:\/\/startups.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/startups.co.uk\/marketing\/personal-branding\/#primaryimage"},"image":{"@id":"https:\/\/startups.co.uk\/marketing\/personal-branding\/#primaryimage"},"thumbnailUrl":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/05\/personal-branding.jpg","datePublished":"2023-05-07T06:00:38+00:00","dateModified":"2023-06-22T08:23:57+00:00","description":"Personal branding is a clever marketing strategy that will help get you on your target audience's radar. We tell you how to ace it.","breadcrumb":{"@id":"https:\/\/startups.co.uk\/marketing\/personal-branding\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/startups.co.uk\/marketing\/personal-branding\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/startups.co.uk\/marketing\/personal-branding\/#primaryimage","url":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/05\/personal-branding.jpg","contentUrl":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/05\/personal-branding.jpg","width":1180,"height":787},{"@type":"BreadcrumbList","@id":"https:\/\/startups.co.uk\/marketing\/personal-branding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/startups.co.uk\/"},{"@type":"ListItem","position":2,"name":"Marketing and sales","item":"https:\/\/startups.co.uk\/marketing\/"},{"@type":"ListItem","position":3,"name":"Personal Branding explained \u2013 plus how to create a personal brand"}]},{"@type":"WebSite","@id":"https:\/\/startups.co.uk\/#website","url":"https:\/\/startups.co.uk\/","name":"Startups.co.uk","description":"Empowering UK startups since 2000","publisher":{"@id":"https:\/\/startups.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/startups.co.uk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/startups.co.uk\/#organization","name":"Startups.co.uk","url":"https:\/\/startups.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/startups.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/01\/Startups-loog.jpg","contentUrl":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/2023\/01\/Startups-loog.jpg","width":801,"height":801,"caption":"Startups.co.uk"},"image":{"@id":"https:\/\/startups.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/startups.co.uk","https:\/\/x.com\/startupstowers","https:\/\/www.linkedin.com\/company\/mvf-startups\/","https:\/\/www.youtube.com\/c\/StartupsCoUk","https:\/\/en.wikipedia.org\/wiki\/Startups.co.uk"]},{"@type":"Person","@id":"https:\/\/startups.co.uk\/#\/schema\/person\/361cdac70a76ab965dd4d511e0c1495c","name":"Fernanda Alvarez Pineiro","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/startups.co.uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8745d232087476e76aeb53fadddc946c?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8745d232087476e76aeb53fadddc946c?s=96&d=blank&r=g","caption":"Fernanda Alvarez Pineiro"},"url":"https:\/\/startups.co.uk\/author\/fernanda-pineiro\/"}]}},"_links":{"self":[{"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/posts\/153539"}],"collection":[{"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/users\/91518"}],"replies":[{"embeddable":true,"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/comments?post=153539"}],"version-history":[{"count":0,"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/posts\/153539\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/media\/153540"}],"wp:attachment":[{"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/media?parent=153539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/categories?post=153539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/startups.co.uk\/wp-json\/wp\/v2\/tags?post=153539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}