{"id":155790,"date":"2023-09-13T14:55:54","date_gmt":"2023-09-13T13:55:54","guid":{"rendered":"https:\/\/startups.co.uk\/?p=155790"},"modified":"2023-12-12T14:39:36","modified_gmt":"2023-12-12T14:39:36","slug":"twitter-x-for-business","status":"publish","type":"post","link":"https:\/\/startups.co.uk\/marketing\/tips\/twitter-x-for-business\/","title":{"rendered":"Twitter for Business \u2013 Essential Guide"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Whether you’ve chosen to re-baptise it as ‘X’ or are loyal to Twitter’s original blue bird, establishing your presence on the platform is still important for your business.<\/p>\n

The platform represents a potential digital marketing goldmine as it has 19.05 million users and robust online communities. According to X (Twitter), the platform is great for a smooth sales funnel, boasting 62% ad recall and a 13% boost in brand awareness. It’s not a question of if your business should be on Twitter, but how.<\/p>\n

Setting up a Twitter business account is fairly straightforward, but if you want to stand out, you’ll need to follow these steps to get it right. A detailed Twitter business plan will help enhance business growth, attract more customers, and establish your business as an authoritative voice in your industry.<\/p>\n

In this guide, we’ll highlight the benefits of Twitter for business, its challenges, how to use it effectively, advertising, and more. By the end, you should feel ready to build your brand on Twitter.[\/vc_column_text]\n <\/p>

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\n \n \n Twitter or X - what should you call it? <\/span>\n <\/div>\n \n
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When you Google Twitter, X will show up at the top of the search results. If you’ve recently updated the Twitter app, you’ll notice an X has also replaced the original blue bird icon. Without doubt, Musk’s rebranding choice has thrown off a lot of people, including marketing experts.<\/strong><\/a><\/p>\n

A brand relies on being distinctive while remaining recognisable throughout its life cycle. Most importantly, a brand depends on consistency, so keep in mind that whatever brand building you conduct on Twitter or beyond, it should be cohesive and consistent. Regardless of what you now choose to call Twitter, Musk offers a case study of what not to do.<\/p>\n <\/div>\n <\/div>\n

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\n In this page <\/h3>\n